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2023 Predictions: Digital media and advertising

Martech

Over the next year, I think we’ll see the development of universal standards for best practices that can reduce the carbon footprint by making ad inventory with low emissions,” said Matt Kendall, CTO for adblock revenue recovery company Blockthrough. In 2023, adtech will step up to meet this demand from advertisers.

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PPC for B2B: How to Choose Your Agency

Envy

Develop a short list : Now that you’ve researched your specific needs, Google or ask around for the relevant agencies who can best meet your needs. You’ve got to decide if your chosen agency really has what it takes. Rate the agencies : Use a simple point system to compare agencies across key metrics.

PPC 87
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PPC for B2B: How to Choose Your Agency

Envy

Develop a short list : Now that you’ve researched your specific needs, Google or ask around for the relevant agencies who can best meet your needs. You’ve got to decide if your chosen agency really has what it takes. Rate the agencies : Use a simple point system to compare agencies across key metrics.

PPC 87
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26 A/B Testing Examples to Inspire Your Next Test

Convert

These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. I dug deep and pulled out the best of them, sorted by what’s relevant to you; by industry or by channel. This often gives rise to “best practices”.