Chris Koch

APRIL 10, 2014

Even if you do the heavy lifting, idea marketing kind of kind of stuff like the big services companies do, for example, where they interview people and do surveys, it isn’t journalism. The best idea marketing is conceived, funded, created, and disseminated by a commercial interest in a commercial goal. But it is not journalism.

Brand Identity 100

Brand Identity Branding Intent Positioning 100

Chris Koch

OCTOBER 7, 2011

When we surveyed B2B marketers last year, 50% said they do not have a social media policy. In our recent lead management survey, just 53% report consistent definitions of lead tracking that are adopted globally. 9 attributes of the best thought leadership content (christopherakoch.com). What do you think? Related articles.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

When we surveyed B2B marketers last year, 50% said they do not have a social media policy. In our recent lead management survey, just 53% report consistent definitions of lead tracking that are adopted globally. 9 attributes of the best thought leadership content (christopherakoch.com). What do you think? Related articles.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

JANUARY 21, 2011

It’s where we introduce some of the top findings from our annual budget survey of marketers. But we don’t like to just parrot the numbers from the survey. All of the best blogs are personal. At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday.

Social Media 100

Social Media Budget Programs Paper PR 100

Chris Koch

AUGUST 7, 2009

CIOs are in fact so different that marketing to them all with the same message means that you’ll be irrelevant at best, and offensive at worst to most of the people you’re trying to reach. When I was at CIO, I was very frustrated with the findings from our State of the CIO survey because they were relentlessly identical from year to year.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

CIOs are in fact so different that marketing to them all with the same message means that you’ll be irrelevant at best, and offensive at worst to most of the people you’re trying to reach. When I was at CIO, I was very frustrated with the findings from our State of the CIO survey because they were relentlessly identical from year to year.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

SEPTEMBER 17, 2010

The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. They think up all the different things that magazines offer to readers and then make a list: Surveys? The best example of this that I can think of is IBM’s Smarter Planet.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100