SendX

DECEMBER 11, 2023

In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent. Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date.

Email Campaigns 333

Email Campaigns Campaigns Practices Best Practices 333

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. First, begin with these best practices to get you started. CASE STUDY . CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Marketing Insider Group

SEPTEMBER 9, 2019

By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Nearly every time I give a keynote on […].

Case Studies 221

Case Studies Case Study Studies Content Marketing 221

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

SEMrush

MAY 11, 2021

After having run numerous internal tests to decide on the strongest backlink checker on the market, we’re now ready to share our first study with you. Semrush is constantly working on expanding its backlink database, so we decided to investigate the comparisons.

Studies 127

Studies Comparison Best Practices Marketing 127

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. Keep Searching for the Best SEO Strategies One of the best SEO strategies is to keep looking for effective SEO strategies. Providing genuine, relatable information to your readers will always be among the best SEO strategies. The robots can’t do that (yet ).

SEO 274

SEO Marketing & Strategy Long Tail Marketing Best Practices 274

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The more pages you have, the more internal links you have.

Case Studies 141

Case Studies Case Study Studies SEO 141

Benchmark Email

FEBRUARY 23, 2023

You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what… The post Essential Case Study Questions to Ask Your Best Customers appeared first on Benchmark Email. Most importantly, they want proof that your product works.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Martech

MARCH 25, 2024

Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined. The post Google SGE a top threat to brand and product search terms, study finds appeared first on MarTech.

Studies 81

Studies Paid Search Agency Google Product 81

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. And the best performers, which we call High Growth firms, accelerated their growth compared to their slower-growing counterparts. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Porch Group Media

JANUARY 30, 2023

Download the Email Marketing Best Practices Guide Ready to boost the success of your email marketing campaigns? Our Email Marketing Best Practices Guide outlines standard best practices that enhance email communications, including recommendations to ensure your emails stand out in crowded inboxes and generate ROI.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Vision Edge Marketing

OCTOBER 23, 2023

Best Way to Win Hearts & Minds? A Stackla study found that 88 percent of customers say that authenticity is a key factor when deciding what brands they like and support. The Lucidpress study found that more than two-thirds (68 percent) of businesses say brand consistency has contributed to revenue growths of 10 percent or more.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

KoMarketing Associates

JANUARY 15, 2020

IBM recently conducted a global study titled, “Build Your Trust Advantage: Leadership in the era of data and AI everywhere,” and statistics showed that 79% of torchbearers – leaders in utilizing data and analytics – say that their company is collecting the types of information necessary to make decisions.

Studies 157

Studies Class Statistics Analytics 157

Marketing Insider Group

SEPTEMBER 10, 2019

Many of our best posts don’t come from me. […]. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. As you can see by our posts, we practice what we preach here as well.

Case Study 202

Case Study Case Studies Activities Studies 202

Marketing Insider Group

SEPTEMBER 28, 2020

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. First Round Review reflects this approach by sharing ideas, best practices, and advice from the community to help technology entrepreneurs can learn to build better companies. Quick Takeaways. DivvyHQ Blog.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Top Rank Marketing

JANUARY 12, 2024

MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. The post Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. The best way to do this is to use storytelling techniques – and identify characters and anecdotes that your target market experiences every day. Here are some useful links: about | services.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. The key components are clear cut: a problem, a solution and the results. Frame Your Story.

Case Studies 100

Case Studies Case Study Studies Stats 100

DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. However, there are parameters and best practices to follow. Here's a quick guide on how to write a killer case study.

Case Study 115

Case Study Case Studies Studies Top of Funnel 115

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% The study found that open rates increased by more than 10% between June 30, when iOS 15 went into its public beta release, and the end of the year.

Open Rate 103

Open Rate Studies Privacy Protection Click Rate 103

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. What are the best ways to build visibility? These are the types of questions this study was designed to answer. About the Study. It is believed to be the largest and most comprehensive study of its type.

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Search Engine Journal

JULY 30, 2021

See which 10 optimizations work best. The post Google Discover: 10 Characteristics of Top-Performing Content [Study] appeared first on Search Engine Journal. Building Google Discover visibility and traffic is different from your regular SEO content strategy.

Studies 142

Studies Google Content SEO 142

Bannersnack

JULY 18, 2022

For this first experiment, we used a 15-second product video on both platforms, and some people pointed out that a product video may not be the best choice for TikTok. We’re also aware that it’s important to have content suited for each platform to reach the best results. appeared first on Creatopy Blog.

Case Study 98

Case Study Case Studies Ads Studies 98

Genroe

JULY 20, 2020

In this post I’m going to break down the best way to create a scalable B2B lead generation process using LinkedIn. Then I’m going to give you a couple of specific case studies on what can be achieved. The post LinkedIn B2B Lead Generation Best Practices and Case Study appeared first on Genroe.

Case Study 52

Case Study Case Studies Lead Generation Linkedin 52

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184