best strategy 
Chris Koch
NOVEMBER 24, 2009
One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. Have a “don’t be stupid” clause. Separate opinion from fact.
Chris Koch
NOVEMBER 11, 2011
Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. I’ve spoken to hundreds of CIOs in my career as a journalist and I can tell you that at best, they ignore taglines ; at worst, they feel their intelligence insulted by them.
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Chris Koch
NOVEMBER 11, 2011
Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. I’ve spoken to hundreds of CIOs in my career as a journalist and I can tell you that at best, they ignore taglines ; at worst, they feel their intelligence insulted by them.
Chris Koch
NOVEMBER 12, 2010
PR schedules interviews between the subject matter experts and the influencers and tries to influence the interaction to put the company and its offerings in the best light. The best way to get press and influencer attention these days is to write smart things that are easily discoverable. Gatekeeper. Encourage them to blog.
Chris Koch
OCTOBER 16, 2009
Their strategies take two basic approaches. The blogs are an integrated part of the corporate marketing strategy and are usually hosted on the corporate website. Most say that they try to suggest topic areas that fit with the company’s overall thought leadership strategy. That runs counter to the spirit of the best blogs.
Chris Koch
OCTOBER 8, 2009
And we have lists of marketing best practices that we can rattle off. Posted in Marketing Strategy Tagged: B2B marketing, ITSMA, Marketing Processes, Marketing Strategy, social media strategy. Tags: Marketing Strategy B2B marketing ITSMA Marketing Processes social media strategy. Research, to find them.
Chris Koch
MAY 6, 2011
The best of these is still Technorati, because blogs are, in and of themselves, the most influential channel within social media. I’d like to suggest that we look at influence as part of an integrated marketing strategy. This is where the strategy comes in. These fall into two categories: The number generators.
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