The Effective Marketer

AUGUST 31, 2012

I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. The best thing about the event, though, is that it will attempt to pair big brands with promising marketing technologies.

Startups 100

Startups Mobile Marketing Software Marketing 100

The Effective Marketer

FEBRUARY 19, 2013

In established companies the question is similar, but it often is a question of where to focus their resources to get the best results. If you have a relatively short sales cycle, then developing content focused on driving leads down the marketing funnel to help close deals might be the best bet.

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. Content drives marketing automation, so the best starting point is to understand what you already have. Step 3: Content Marketing Audit.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

AUGUST 10, 2014

A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. The question of how to best structure your marketing department shouldn’t be the thing that keeps you up at night.The The Right Marketing Structure.

Planning 100

Planning Allocation Business Marketing Management 100