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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

The company posts content about how its customers can get the best deals on work van equipment. The post Five Impactful Ways to Improve Brand Image Without Spending a Lot appeared first on B2B Marketing Blog | Webbiquity. It’s also extremely valuable for SEO.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

The best place to start is LinkedIn. The post Maximizing your B2B spend: Is account-based marketing worth it? Where to start? It is the go-to platform for B2B marketers. LinkedIn easily integrates with your marketing automation, CDP or CRM platform, allowing seamless back-and-forth sharing of audiences. In your inbox.

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How Much Time Do You Spend Thinking About the Future?

Vision Edge Marketing

Drucker said, “The best way to predict the future is to create it.”. While there’s no hard and fast rule on how much a leader should spend thinking about the future, there are various articles that suggest at least 10 hours a week. The post How Much Time Do You Spend Thinking About the Future? That’s a day!

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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

This isn’t just throwing ads out there and hoping for the best. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Here are some best practices, backed by insights and data, to ensure you’re on the right track: 1.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves.

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Podcast advertising spend surged in 2021

Martech

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $160 million, making a total of $590 million for the year. Familiar names among the top 10 highest spending podcast advertisers are Amazon, Capital One, Comcast and State Farm.

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How Healthcare Companies Can Leverage Digital Ad Spend

Heinz Marketing

One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And How to Capitalize on Them with Call Tracking” says Healthcare digital ad spending will continue to increase in 2023. So how can the Healthcare industry leverage digital ad spend? of their total ad spend to mobile devices.

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Lead Generation Checklist

You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. This lead generation checklist will help you better manage your leads and give you the best chance of success. Download the checklist today!

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The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs. So, what features do you need to consider? What questions should you ask?

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Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). Which type of intent data is best for meeting specific goals? That means B2B marketers miss out on 85% of a buyer’s journey! Intent signal data can help. What exactly is first-party, second-party and third-party data?