Customer Experience Matrix

JUNE 3, 2009

Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns. The real work is in designing the campaigns, not setting them up in the software. Todd also noted that Serena itself sells software development tools, so its staff is already very comfortable with flow charts.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

JUNE 25, 2008

Just 64% of the best-in-class vendors had this capability, even though 92% had a lead management or demand generation system. These could all be done by the same system, so it’s less a matter of swapping software as you move through the stages than of making fuller use of the system. Or do you just not add them at all?

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MAY 21, 2015

Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress. Where was I? This all strikes me as correct, if not downright futuristic. Fair enough.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

NOVEMBER 2, 2007

I fully expect more sophisticated models to evolve over time, including what-if simulations to predict the results of different approaches and optimization to find the best choices. Tags: marketing software marketing automation. They can then build their own mental models about how these are connected.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 6, 2016

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

AUGUST 21, 2015

But the biggest category is the community review sites, of which the best known among markters are proably G2 Crowd , TrustRadius , and Software Advice. In addition, there are two directories with analyst ratings, from Gleanster and TopAlternatives.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

DECEMBER 16, 2018

But the nature of software products is to expand their functions. So the best bet is that the CDP market will follow the same pattern as other markets, with best-of-breed products slowly replaced by integrated solutions, starting in the mid-market and working up into larger enterprises.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

JANUARY 27, 2021

More formally: In the long run, suites always win the competition between suites and best-of-breed systems.) Firms that aren't acquired will be able to remain independent by offering best-of-breed customer data unification services to companies that need and can pay for a best-of-breed solution.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

MAY 11, 2019

Alexa was my best friend!” They use special devices and software that hides their identity, regularly erases their data, and maintains separate personas for different purposes. They get the best of both worlds: privacy for themselves and convenience based on the data of others.” It’s annoying but you get used to it.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Customer Experience Matrix

SEPTEMBER 6, 2018

MDM and (some) CDP systems also create a “golden record” containing the business’s best guess at customer attributes such as name and address. This is the best way to manage standardized entity attributes. In fact some CDPs rely on MDM products to perform this function. That’s the “master” part of MDM.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

APRIL 15, 2024

This will only become worse as platforms become more common, making it harder for independent application vendors to survive and, thus, harder for companies to assemble their own ‘best of breed’ architecture from separate point solutions. In other words, you may miss those silos when they’re gone. It doesn’t have to be this way.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Customer Experience Matrix

MARCH 2, 2015

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. autopilothq bislr customer data platform marketing apps marketing automation small business marketing software' So what has changed? The difference is in the details.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

APRIL 1, 2020

Defense, productivity and education software, and communications are doing the best. The site offers a very interesting break-down by industry: transportation, retail, consulting, energy, and automotive are in the worst shape.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

AUGUST 21, 2018

Amazon’s facial recognition software falsely matched 28 U.S. This is a side issue at best; at worst, it tries to protect people from being lazy. Facebook reinstated social monitoring vendor Crimson Hexagon despite concerns that government agencies were using it to monitor public activities. Congress members with mugshots.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. Join me at next week’s Webinar for a roadmap to making this happen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

NOVEMBER 27, 2013

Aginity runs on a Netezza or similar "massively parallel processing" (MPP) data appliance that would typically run on-premise at the client, rather than being accessed remotely in a “Software as a Service” (SaaS) model. cdp customer database customer data customer data platform marketing data management marketing software'

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

JUNE 15, 2009

At best, you might be able to create your own reports based on the loaded data. I don’t understand QliiView’s reluctance to adopt a Software-as-a-Service model. It has proven viable for many other software companies, including other business intelligence vendors. If there was ever a piece of software suited to SaaS, this is it.

Work Management 120

Work Management Marketing Management Service Software 120

Customer Experience Matrix

FEBRUARY 2, 2009

So part of me was pleased to learn that it had been listed as a—indeed, the only—“champion” in an Aberdeen Group AXIS report on BI/Performance Management software. Maybe a higher “value delivered” ranking means the product is used by more best-in-class companies, although I rather doubt it given QlikView's still-limited market penetration.

Work Management 120

Work Management Marketing Management Class Vendors 120

Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). The best I could do was take a whirlwind tour of the system and capture some screenshots. Users can send unlimited emails.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

APRIL 10, 2014

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% First, they compare Best-in-Class to all other companies, rather than Average performers. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

DECEMBER 13, 2012

Most decision managers assume content is best stored with the touchpoint systems, while SiteCore wants to store most content itself. The SiteCore model is pretty much the same: it creates its own customer database and supports real time connections to other systems via Web services or database queries.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 1, 2019

My take is that the Oracle and Adobe entries are architecturally similar to CDPs as we define them (“packaged software that builds a unified persistent customer database accessible by other systems”) while the Salesforce entry falls short because it doesn’t create a persistent database.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

APRIL 24, 2014

This mutual support among product, service, and partner programs may be the best evidence of how well InfusionSoft is executing its core strategies. infusionsoft small business marketing software' The one spot where product, service, and partner offerings converge directly is InfusionSoft’s definition of itself as a platform.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management API 120

Customer Experience Matrix

SEPTEMBER 7, 2016

I can’t prove this, but I think what triggered martech hypergrowth was Software-as-a-Service (SaaS). that may not have the best features for any particular function but offer a broad range of capabilities. But it wasn't until the late 2000’s that the number of vendors truly exploded.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Customer Experience Matrix

MAY 31, 2013

Interaction performs the same basic functions as other interaction managers: it receives a request from an external touchpoint that is engaged with a customer, selects the best treatment, and returns the recommendation to the touchpoint. campaign management software enterprise marketing management neolane real time interaction management'

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Customer Experience Matrix

SEPTEMBER 25, 2020

This is really just an example of the general “suite vs best-of-breed” debate that applies across all systems types. There’s that “suite vs best-of-breed” choice again. The conceptual advantages of having one system for both CDP and privacy are obvious.

Work Management 136

Work Management Marketing Management Marketing Automation Services Privacy 136

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. Tags: software usability measurement marketing automation lead management software selection demand generation. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MARCH 24, 2015

Like the other enterprise software vendors who offer broad martech and adtech solutions, Adobe has built its marketing cloud by buying specialist systems. So maybe Adobe''s approach is best. Naturally, this caught my attention. And, again like its competitors, it has only integrated them to a limited degree.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

NOVEMBER 15, 2011

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To Software-as-a-Service makes it possible for marketers to purchase and deploy a marketing automation system without help from IT, but that doesn’t make it a good idea. To replay the Webinar, click here.)

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Customer Experience Matrix

SEPTEMBER 16, 2010

For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. The best I could do was to make the questions as specific as possible. That will let my final report include summary scores that help identify which vendors are best suited for each type of buyer. Death, taxes and RFPs.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 24, 2016

It's simply something that all good software will do.” Once the machines had been optimized for electric motors, and factories had been redesigned to make the best use of this new configuration, the pace of change slowed down. The analogy with machine learning and with marketing technology in general is clear.

Design 120

Design Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

FEBRUARY 18, 2016

And, on the way to the airport, I caught up with Idio , another system that automatically analyzes content and picks the best match for each individual – although Idio doesn’t do any content creation or dynamic customization. I also have one other observation, which was totally unexpected (the best type!). So I might be overreacting.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

DECEMBER 18, 2007

On the product front, they continue their long-time strategy of offering all the software a marketing department would need. Probably the most interesting development Hally reported was a sharp rise in sales for Unica’s Affinium Detect, an event-detection system based on the Elity software acquired with MarketSoft in 2005.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Customer Experience Matrix

NOVEMBER 15, 2007

This is an accurate reflection of SAS’s fundamental software strategy, which is to leverage generic capabilities by packaging them for specific business areas. SAS argues its approach lets companies deploy whichever techniques are best suited to their needs. So is Profitability Management. Back to integration.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 9, 2009

It's worth a read, and quite interesting in their appreciation of the advantages that QlikView offers over the product they know best. Tags: qlikview business intelligence software qliktech. They fairly point out some disadvantages too, of which I think lack of a unified metadata view is probably most significant.

Consulting 120

Consulting Tagging Training Software 120