Customer Experience Matrix

NOVEMBER 29, 2007

This is less sophisticated than the best commercial products, but field comparisons are probably adequate for most situations. Users build rules that specify which fields to compare, the methods used to measure similarity, and similarity scores required for each field. Everything is priced on a per use basis.

Cost 120

Cost Ideal Customer Profiles SMS Consulting 120

Customer Experience Matrix

APRIL 3, 2007

Everybody can broadcast messages, usually in multiple formats (SMS, MMS, video, games, Web pages, portals, etc.) If you have a specific requirement, it’s definitely best to query all the vendors directly to see whether (and, more importantly, how) they support it. So much for differences. and receive responses.

Mobile Marketing 120

Mobile Marketing Marketing Management Paid Search Agency Web 2.0 120

Customer Experience Matrix

JUNE 9, 2009

a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. It does depend on marketing setting up the definitions, rather than letting sales people create their own. But, then again, how many salespeople really want to do that? -

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

FEBRUARY 16, 2017

These are built with templates that let users specify the channel (email, push, or SMS) and delivery type (once, recurring, continuous, or event triggered). Zaius connects to external services such as Salesforce ExactTarget or SendGrid to deliver email and SMS messages. Segment exports and API access are what qualify Zaius as a CPD.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

DECEMBER 6, 2013

Each campaign triggers a single action, which can be directed to email, banner ads, direct mail, Facebook custom audiences, in-app pop-ups, SMS, app message boards, call centers, or other channels. Nor does the system current recommend the best action to take with individual or a group.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120

Customer Experience Matrix

JANUARY 24, 2015

Supported channels include email, SMS, direct mail, surveys, landing pages, and social media. Beyond that, dbSignals uses the machine learning results to “reserve” the best prospect names for each client in advance of campaign selection.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

NOVEMBER 28, 2012

x+1] Hub has existing integrations into call center, search, mobile, SMS, social, and email products. If the models are used, [x+1] can generate scores for multiple responses and pick the best option based on response probability, expected value, or other formulas. Rules can include if/then logic or predictive models.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

APRIL 9, 2007

Their products can already create messages in SMS and (presumably) other mobile formats. You’ll immediately recognize this as the classic strategy of integrated suite vendors seeking to overwhelm best-of-breed specialists. By “enterprise marketing” vendors, I mean Unica , SAS , Teradata , Alterian , SmartFocus and the like.

Enterprise Management 120

Enterprise Management Work Management Mobile Marketing Marketing Management 120