ViewPoint

DECEMBER 16, 2010

Following is a summary of these best practices grouped by blog article. Append data points like SIC code, revenue and employee size to contact records. Applying these best practices goes a long way toward assuring a rich array of benefits: Sales and marketing will be more tightly integrated and more fully aligned.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Practices SIC 120

ViewPoint

FEBRUARY 7, 2012

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. We quickly found that the provided data on the CRM in use was incorrect.

Lead Ranking 120

Lead Ranking Lead Generation Sales Qualified Leads Lead Scoring 120

ViewPoint

JULY 16, 2013

Despite their best intentions, many B2B companies are not able to generate the frequent high-quality content necessary to fuel an inbound marketing lead generation program. We define the attributes of a truly qualified lead as: SIC or NAICS code. But can you build enough content and who will come? Environment documented.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120