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New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. Their process begins with constructing an ideal buyer persona by analyzing the client’s best customers, which can be executed by uploading a few hundred records of name, company name and email address. How LevelEleven took its prospecting to the next level. Conferences and trade shows, like Dreamforce.

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B2B prospecting data just keeps getting better

Biznology

(Photo credit: Wikipedia). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Company SWOT analysis (OneSource).

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My online influencer research and engagement process

Biznology

To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. When I want to be more blog and blogger specific, Inkybee definitely has the best blog research tool — and by best, I mean least tedious. So, to me, Inkybee is the best research tool.

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5 Actionable Skills to Improve Inbound Marketing Innovation

Hubspot

Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. Sometimes, the best way to do that is to take a break and get away from the office. As you know, innovation is the fuel that drives any successful company.

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How to Make Your Content Convert

Biznology

And test different CTA placements, colors, and copy so you can learn what works best for your customers and drives conversion rate from within your content. Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” Write Simply.

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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. A good CRM system is essential.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Wikipedia and a handful of open-source software developers were the pioneers. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon.