The Effective Marketer

FEBRUARY 19, 2013

In established companies the question is similar, but it often is a question of where to focus their resources to get the best results. Others don’t want to “abandon” leads they have already generated and argue for more nurturing campaigns with content that will guide those leads down to eventually close a sale.

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

SEPTEMBER 11, 2013

More importantly, how to make sure the sales team is aligned with marketing’s priorities for content creation? Content Framework. First, define which are the stages of your buyer’s journey.

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

More importantly, how to make sure the sales team is aligned with marketing’s priorities for content creation? Content Framework. First, define which are the stages of your buyer’s journey.

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

JUNE 1, 2011

The best way to think about it is to imagine the traditional funnel. The magic relies on the higher conversion rates throughout the sales cycle. As you move from one stage to the next (inquiries, leads, qualified leads, etc.) It’s About Content and Processes.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

FEBRUARY 9, 2012

Sometimes, despite your best efforts you can’t seem to move the marketing needle enough. The combination of the right programs based on their effectiveness for your particular situation is what will generate the best results. Shorten sales cycle. Lets sale show when their prospects are engaging online.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

MARCH 22, 2012

Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. Best practice companies, on the other hand, will typically close 14 deals out of 1,000 inquiries. How do you get to be a “best practice” company and increase your efficiency? Best in class companies are auditing their assets. MQL to SAL: 66%.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

JUNE 1, 2012

Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. Step 1: Sales and Marketing Alignment and Documentation. Getting Started with Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100