WebMarketCentral

DECEMBER 3, 2009

Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

MAY 11, 2009

For new websites, how can you incorporate SEO best practices into the design from the beginning? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. What tactics are most effective at driving increased search traffic?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

FEBRUARY 13, 2008

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Her links are summarized and updated on a periodic basis.

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. This is a "must bookmark" post for anyone conducting online research.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

DECEMBER 17, 2008

Get the answers to these questions and more in the pieces below, some of the best articles and blog posts from the past year. How can you ensure that your site works well on mobile devices as well as conventional browsers? Which tools can help make your efforts more productive and effective? Flash, widgets and Web 2.0

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

JUNE 17, 2009

Or perhaps something more serious, like spying on your competitors or conducting global economic research? Find cool web-based tools for all of these purposes and more here in some of the best tools and reviews of the past year. How about slick tools to creating a social media email signature or conducting a video chat session?

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

FEBRUARY 25, 2008

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important?

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

JUNE 3, 2009

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

FEBRUARY 10, 2009

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. The best way to cultivate that skill, next to writing for 3 hours a day, is to read. There you have it, the best writing on writing from 2008.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

FEBRUARY 4, 2008

With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. Online shoppers quick to leave retail sites: study by DMNews Ellen Keohane reports on research supporting the importance of accurate and well-designed site search functionality.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

FEBRUARY 27, 2008

TopNetPix Billed as " an aggregator of the best sites, the best content and the best search results on the Web," TopNetPix brings together an extraordinary amount of news, blog and shopping content and enables you to create your own customized portal containing the web parts you find most interesting and useful. The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Not her best stuff perhaps, but still interesting. tags: best SEO articles, Matt Cutts, Eric Enge, SEOmoz, Brent D.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

JUNE 30, 2009

Looking for the best career search websites? For example, custom search engines can be built that provide different information to patients searching for diagnosis and treatment information about a particular illness than for doctors seeking out the latest clinical and scientific research on the same malady. Specialty search engines?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

NOVEMBER 5, 2009

What's the best tool for social media research and learning? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. But which social media tool do marketers find most valuable? How can you explain the value of social media to skeptics?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JANUARY 26, 2009

Find these and more in this list of some of the best SEO tools and related reviews of 2008. THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

OCTOBER 13, 2009

Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. How To Find The Best Free Image/Photo/Graphics Downloads For Your Blog Posts by Smackdown! She notes, however, that more recent research indicates that both readership of and trust in blogs is increasing.

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

NOVEMBER 3, 2008

Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. How does Google view search quality, from the inside? What key weapon in the SEO arsenal do many companies overlook?

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content. Wal-Mart has a Facebook profile.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Whats the best keyword match type? Both are free, but one is considerably faster and more thorough.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

SEPTEMBER 23, 2008

Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? What separates effective navigation from poor design?

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

OCTOBER 13, 2008

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can "conquesting" be applied as an SEM tactic? What critical intelligence can be gained from PPC analytics?

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

OCTOBER 27, 2008

Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Video Links: The Best Lures in the SEO Tackle Box? How can you use StumbleUpon for SEO link building? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

FEBRUARY 20, 2008

and "What are best ways to communicate my brand message?" Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. Dana sums it up best: "everybody can benefit from organic SEO.(each

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. Google Campaign Optimizer No Substitute for Experience by StraightUpSearch A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool.

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Small businesses have neither the time nor the manpower to cover every major site.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

JANUARY 15, 2007

Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list. Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.)

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

JANUARY 16, 2008

Think about it this way: you walk into a coffee shop and notice one of your best customers sitting at a table with several people you don't know. Here are several of the best news articles from last year on social media strategy and tactics for marketers.

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

OCTOBER 7, 2009

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization.

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

FEBRUARY 11, 2008

Which SEO tools and techniques produce the best results—according to the experts who use them? Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Does advertising on social media sites really work? People Do Read Online -- Who Knew?

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

JUNE 1, 2009

Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Managing design to hit branding goals While these questions may sound straightforward, they are also very easy to overlook in implementation. They looked at 20 top brands through two key questions: Does the site cater to user needs?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

OCTOBER 24, 2008

Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes.

Linkedin 20

Linkedin Customer Surveys Sample Blogger 20