NetLine

MARCH 21, 2023

Our 6th Annual B2B Content Consumption Report Won a Finny Award Recently, NetLine presented at B2BMX 2023 and was invited to attend The Killer Content Awards. Demand Gen Report, the host of the event, has held the KCAs since 2012. After sharing a bit about our flagship report with those in attendance, David shared his humble thoughts.

Research 52

Research Peer-to-peer B2B Content 52

Choozle

JANUARY 17, 2019

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. billion in 2017, a 36.2

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

EverString

SEPTEMBER 25, 2017

The post Salesforce Report: The Best B2B Marketing Teams are Already Using AI appeared first on EverString. Salesforce’s.

Marketing Report 63

Marketing Report B2B Marketing Best Practices B2B 63

Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Cortex

FEBRUARY 28, 2019

When it comes to marketing lifestyle brands on Instagram beauty brands are the gold standard. Not only are they some of the most followed and active brands on the platform, but they have also successfully leveraged visual storytelling into a powerful growth loop that builds both their brand and customer base.

Brand Identity 60

Brand Identity Branding Storytelling Best Practices 60

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Learn what creating content like a journalist really means and discover our best tips on how to do so. Reporters know how to get to the heart of a matter to touch readers emotionally.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Vision Edge Marketing

APRIL 16, 2024

According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. Because these processes are key to scaling growth, we are often asked about the best ways to approach process optimization.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Webbiquity

MAY 16, 2023

Like UGA, it provides an incredible range of reports. Basically—if you love all of the depth of Google Analytics, really getting into the weeds of the 100+ reports, then Matomo will probably be your thing. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Vision Edge Marketing

MARCH 26, 2024

Buy Your Best-Practices Workbook The Dark Side: 2 Pitfalls of Over Reliance on Technology If you are among those businesses that are implementing technology, you know it’s not all seamless integration and efficiency. According to a Salesforce report , 89% of buyers are more likely to buy from people who understand their mission and goals.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

JANUARY 18, 2022

If the value is that obvious, why is it that, “While the concept of intent data has been around for close to a decade, many companies are just starting to fully explore the best methods of harnessing it to grow their businesses”? What’s in the Intent Data Report. If we do, is that the best way to spend it?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features … Read more ›

Marketing Report 116

Marketing Report Content Marketing Content Marketing 116

Marketing Insider Group

NOVEMBER 22, 2021

Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. Google Analytics provides automatic reports that can help make data an integrated part of your routine. Leverage your best performing content. The report looks like this: Image Source.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Experts are forecasting Meta to report $36.1 Why we care. billion in ad revenue. Fuel for your marketing strategy.

Cost 95

Cost Advertisements Advertising Automation 95

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Marketing Automation Services 117

Marketing Automation Services Marketing AI Marketing Automation Automation 117

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts. Context is key.

Social Media 135

Social Media ROI Media Cross-Selling 135

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Ease of use The best chatbot builders are designed to be user-friendly. This article will dive into all the details about chatbot builders and explore their features.

Paid Search Agency 98

Paid Search Agency Marketing AI Work Management Marketing Management 98

Ahrefs

FEBRUARY 1, 2024

Here are some of the best use cases. Here’s how to find these subtopics: The Content gap report shows … Read more › If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t).

SEO 126

SEO Best Practices Content 126

Convince & Convert

DECEMBER 6, 2023

Jay Baer created a brand-new report of this key data. This curated list of top tools by Attrock can help you choose the one that best suits your business requirements. More Customers Expect Faster Responses Now Customers expect brands to respond to their messages and complaints quickly.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. In my 16 years of social media experience, this is typically a recipe for failure.

CMO 89

CMO Top of Funnel Thought Leadership Marketing Funnels 89

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. This time around, we’re featuring insights from over 400 respondents, along with best practices and analysis from some of the brightest marketers around. The report is good news for B2B marketers. This year, 85% reported they had a program.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Martech

MARCH 4, 2024

He doesn’t report to you or even tell you what he’s doing and he has no idea that his changes are turning your modest campaign into a nightmare. Reporting is the answer. The best solution here is to make friends. You won’t be able to find a report or a technological solution to every possible foul-up.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Work Management Automation 118

Top Rank Marketing

DECEMBER 13, 2023

In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation. For B2B brands, it is no longer a question of whether or not influencer marketing works.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

SmartBrief - Marketing

MARCH 10, 2024

Tuesdays and Wednesdays are the best days to send emails. However, there are best practices to consider that do not require extensive testing and segmentation. Using best practices are likely to further enhance newsletter performance. Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

Seismic

MARCH 12, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. Our internal teams collaborate to share best practices, and develop functionality that increases efficiency and productivity, while maintaining compliant and complex processes and workflows.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

APRIL 19, 2024

We must always serve the best interests of consumers. The report highlights the strategic changes and innovations prompted by the need for privacy compliance and sustainable, consumer-friendly approaches. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies.

Paid Search Agency 88

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 88

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Here are a few measurement and reporting considerations: Customer retention rate and churn rate metrics. Customer satisfaction and NPS reports.

Marketing AI 90

Marketing AI Optimization Allocation Customer Satisfaction 90

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. First, pay attention to send times.

Rules 129

Rules Google Marketing Automation Services Paid Search Agency 129

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. We assist in setting up content, data, and necessary processes to execute best-in-class enablement, from commentaries to case studies.

Automation 105

Automation Personalization Allocation Marketing Management 105

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. How to Choose the Best MailChimp Alternative 1. You’re not alone. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Lead Forensics

JANUARY 31, 2024

Lead Forensics secured top rankings in multiple regional and market segment reports. .” G2’s credibility stems from its focus on genuine, peer-to-peer reviews , providing potential users with transparent and reliable insights into the performance and user satisfaction of various products and services.

Lead Scoring 59

Lead Scoring Lead Ranking Peer-to-peer Buyer Intent 59