Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. This week, IAB also releases “Creative Guidelines and Best Practices in Advertising in Gaming,” a collaboration between IAB and IAB Tech Lab. Image: IAB. Image: IAB. Guidelines.

Advertising Agencies 108

Advertising Agencies Planning Mobile Advertising Budget Programs 108

SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Creative effectiveness platform System1 Group analyzed all the ads from Super Bowl LVII in 2023 and found that among the top ads, 60% released their ads early. Think again.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Webbiquity

NOVEMBER 9, 2021

These will generally include superlatives like “best,”, “largest,”, “first,”, or “only.” News Release Boilerplate. Identify your competitive set. Explain your key differentiator. Supporting your UVP should be a set of (most commonly three) differentiating claims.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Marketing Insider Group

APRIL 25, 2023

And what we’re quickly learning is that when robots report tech news instead of humans, the authority and trustworthiness of their content is pretty non-existent – further rebelling against SEO best practices. Fast-forward to the present, Google has joined the masses and released its own AI chatbot, Bard.

Google 229

Google Generation Guidelines High Quality Lead 229

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. Alright, now the list. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. AI Orchestration powers campaign and journey testing with dynamic next-best-action optimization across channels and customer touchpoints. Get MarTech! In your inbox.

Digital Asset Management 112

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 112

illumin

APRIL 23, 2024

Our favorite four Earth Day campaigns from the 2020s so far These are some of the best ad campaigns from the past few years. Many tech companies continually release new products, with greater innovations and better interfaces. Without action these campaigns will fall flat – no matter how creative, colorful, or memorable they may seem.

Paid Search Agency 52

Paid Search Agency Ads Best Practices Youtube 52

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

Top of Funnel 125

Top of Funnel Forecasting SMS Work Management 125

Salesforce Marketing Cloud

DECEMBER 6, 2023

When a new release comes out, I write a blog about it. Not because I want to read 500+ pages of release notes, but because I want to understand the new features and use them in a pre-release sandbox. Always be release-ready The first handheld mobile phone was made in 1973, weighing 4.4 LBS (yikes).

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Contently

MARCH 25, 2021

To this day, it’s arguably one of the best pieces of content marketing ever created. “88 When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. At Contently, we think of ourselves as our best case study.

Press 188

Press Product Case Study Case Studies 188

Brandpoint

FEBRUARY 17, 2024

Engaging your target audience Once you understand who you are speaking to, you can find the best way to reach them. Know where they are in the buying process: Does your audience need help solving a problem and are seeking a product, or do they want additional tips on how to best use a product? Are they individuals or companies?

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Martech

APRIL 12, 2024

The potential impact of this reported system issue on ad revenue is expected to become apparent by the end of the month when Meta releases its first-quarter earnings. Dig deeper: The zero-sum game of social media: When going viral spells disaster Impact. Experts are forecasting Meta to report $36.1 billion in ad revenue.

Cost 104

Cost Advertisements Advertising Automation 104

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Martech

FEBRUARY 15, 2024

Plus, each new release of the tool brought a whole new set of best practices on prompting. A discussion thread on the OpenAI Developer Forum from November entitled “ChatGPT is Getting Worse and Worse Every Day” includes 182 comments, all of them in agreement that things are getting worse with each release.

Marketing AI 119

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 119

Biznology

DECEMBER 30, 2020

When your brain feels threatened (whether real or imagined) it releases the feel-bad brain chemical Cortisol so you “Fight or Flight or Freeze or Forget,” to get away from that threat. In fact, research shows that when we are about 70% to any goal, our brain releases Dopamine to give us an extra, “feel good” push to spur us on to reach it.

Rules 194

Rules Tips Research Ethics 194

Brightedge

APRIL 3, 2024

This is precisely why we built BrightEdge Generative Parser™ (BGP) and have regularly released new insights on the evolution of SGE since last fall. That is why we have released some exciting new research on Perplexity AI today. It’s great to see that SGE has now been gradually rolled out into regular search results.

Research 64

Research Guidelines Communities Search Marketing 64

Salesforce Marketing Cloud

DECEMBER 5, 2023

To discover the best place to launch an AI app, Prakash Kota, senior vice president and CIO at Autodesk , started by defining use cases and user personas: “We have an engineering persona, employee persona, and a sales persona, and we’re talking about the outcomes we want to achieve with those,” he said. Why is that a good thing?

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Martech

FEBRUARY 5, 2024

Manual live chat termination With Adobe’s continued investment in dynamic chat, a new feature released in January enables visitors and agents to manually terminate live sessions. Full Marketo release notes for January 2024 can be found on the Adobe website. The more insight the better! Why we care. compatibility. compatibility.

Webinar Metrics 105

Webinar Metrics Demand Marketo API 105

DAGMAR Marketing

DECEMBER 28, 2023

This is what inspired a surge of AI detection tools to be released to the web. We have developed a list of some of the best AI detectors available, enabling businesses to explore their options. Naturally, with more AI content circulating the web, there has to be some form of checks and balances.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Martech

APRIL 3, 2024

One of my primary jobs was to review all the incoming press releases from these companies. And so my job was to cull through the inundation of daily press releases, pitches, people saying there’s this cool thing happening. They would think the press release should be about the opening of a new office, which nobody really cares about.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership Press Conference 71

Seismic

DECEMBER 6, 2023

At the start of this year, our Winter Release included several enhancements like AI-Powered Sentiment Analysis for Coaching and Text/Image Replacement in Guided Assembly, designed to help teams optimize their programs and best utilize the resources they already have.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. But MAT releases offer many positives, like guaranteed placements and consumer-focused messaging.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 90

Enterprise Management Hubspot Paid Search Agency Work Management 90

HG Data

FEBRUARY 21, 2024

Learn more about HG Insider LIVE, Get Started Videos, Release Notes, What’s New Videos, and Best Practices Guides through the HG Resource Center. Last year we introduced exciting new initiatives to make it easier for our users to adopt our world-class Technology Intelligence solutions.

Resources 62

Resources Class Video Marketing Practices 62

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. The post New AI-powered martech releases: Dec. Click here to take the survey Get MarTech! In your inbox.

Marketing AI 99

Marketing AI Advertising Agencies Paid Search Agency API 99

Martech

JANUARY 29, 2024

Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. Widespread awareness and excitement about these kinds of models grew with the release of ChatGPT toward the end of 2022, touching every point of our online lives.

Marketing AI 103

Marketing AI Ethics Training Opinions 103

Trade Press Services

FEBRUARY 19, 2024

The Best (and Worst) Practices for Establishing Expertise Navigating the complexity of this process requires staying up to date with current requirements and changing regulations. An expert immigration attorney will help you hone your field of expertise and explain other best practices for the O-1A.”

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Salesforce Marketing Cloud

MAY 9, 2022

The Summer ’22 Release preview is here! We release hundreds of new products, features, and enhancements three times a year, and many of them are free! We release hundreds of new products, features, and enhancements three times a year, and many of them are free! Summer ’22 Release demo video. Get release notes.

ROI 97

ROI Work Management Marketing Management CRM 97

Bannersnack

SEPTEMBER 13, 2023

12 minutes read Artificial intelligence has been released from the labs to the mainstream for a while now, and its arrival marks the onset of a new world. A […] The post The Best AI Marketing Tools for Stellar Business Growth appeared first on Creatopy Blog. AI is also revolutionizing the way we do marketing.

Tools 98

Tools Best Practices Business Paid Search Agency 98

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Plus, several Payments and Playbooks releases allow managers to access the information they need. Learn more about best practices to begin using this new release.

Hubspot 102

Hubspot Work Management Contact Marketing Fulfillment 102

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. The Live Chat Performance Dashboard is a snapshot of how many conversations are taking place with live sales agents and which teams are performing the best. View Dialogues, Conversational Flows, or both.

Marketo 115

Marketo Enterprise Management Template Sales Qualified Leads 115

seo.co

FEBRUARY 8, 2022

Content writing for regular press releases is a valuable strategy. There’s only one downside: press releases aren’t easy. Just paying to push your press release to various publishers can be expensive, and perhaps more importantly, getting your press release published is tough. more attention. earn brand mentions.

Press 98

Press Webinar Metrics Thought Leadership Domain 98

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Light branding is best. Creating a MAT may seem simple but comes with many considerations.

Media 122

Media PR Paid Search Agency Distribution 122

Spiralytics

JUNE 11, 2023

The potential for this technology is staggering, as governments worldwide are still determining the best laws and regulations to place for its safe usage. The Current State of AI Voice Cloning Just as with chat-based and photo-generating AI, people worldwide are still figuring out how to use clone voice AI tools best.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

DAGMAR Marketing

APRIL 5, 2024

However, as the search engine giant continues to release an array of products and tools designed to boost productivity, it’s also earning a reputation for its innovative new tools. If you are interested in applying for access to Meridian before it’s released, see more information below. It is currently available on a limited basis.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Engagio

FEBRUARY 14, 2024

We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. To round out the year, we released our updated cookie-based identification model, which, by itself, increased our match accuracy across all customers by close to 10% (along with improved match rates!).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62