Litmus

OCTOBER 12, 2020

As if 2020 hasn’t been scary enough, email marketers are facing new trends and a changing marketing landscape that threaten to overwhelm even the best laid plans. What are your best practices for those dreaded “oops” emails? If Gmail is greater than 15-20%, I think it’s worth it and makes sense.

Webinar Metrics 90

Webinar Metrics Domain Deliverability CAN-SPAM 90

Content Standard

SEPTEMBER 5, 2019

Much like Facebook or Instagram, LinkedIn arranges users’ feeds by relevancy rather than recency. Note: Users can still choose to see posts arranged by recency if they prefer through some setting swaps. Follow a natural posting schedule: Because relevancy outweighs recency, when you post matters far less than what you post.

Linkedin 97

Linkedin Viral Marketing Work Management Custom Publishing 97

Martech

DECEMBER 4, 2023

The most critical factor for marketing success is creativity (47%), followed by media (38% encompassing reach, targeting, recency, and context), according to Nielsen. Rethink conventions and consider emerging best practices to drive meaningful results while staying ahead of the curve. Get MarTech! In your inbox.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

ConvertKit

MAY 27, 2020

How to find the best times to post on Instagram. Finding the best time to post your Instagram Stories. Other tips for finding the best time to post on Instagram. Finding the best time to post on Instagram is a struggle many creators face. in the timezone you’re located) resulted in the best results. and 11 a.m.

Best Practices 138

Best Practices Landing Pages Activities Ideal Customer Profiles 138

Only B2B

AUGUST 31, 2023

Timing and Frequency : Analyzing the frequency and recency of a lead’s interactions can indicate their current interest level. Interaction History : Understanding the historical interactions, a lead has had with your brand gives context to their journey. This shows that your offering addresses their needs.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

Hubspot

APRIL 18, 2018

Thanks to the recency effect , people have the best recall for the last items on a list. The recency effect might not be too helpful at the grocery store, but it definitely works in your favor when emailing prospects. If you write powerful sales email closing lines, the recency effect will amplify its impact.

POS 101

POS Thought Leadership Work Management Sample 101

ClickZ

JUNE 26, 2019

We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. Recency shows how engaged customers are with a brand, and it’s also a great metric for retention. In short, they’re the best indicators of revenue and customer lifetime value (CLTV).

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

SmartBug Media

DECEMBER 20, 2018

Primacy and Recency Effect. Scientists refer to the phenomenon as serial positioning effect , but it’s also commonly called the primacy and recency effect. The primacy and recency effect shows that when people are given a list of words to remember, the words at the beginning and the end of the list are remembered the most.

Copywriting 78

Copywriting Elasticity Classified Ads Advertising Funnels 78

chiefmartech

AUGUST 2, 2022

Hello, recency bias. The good news, however, is all of that is now mostly well-established best practice, enabled by a wide choice of common martech products. Instead, we’re off doing other things that don’t yet happen automagically. Congrats, You’re Digital. Now Let’s Get to Work. You can get there from here.

Digital Transformation 109

Digital Transformation Marketing Proposals SMS Zoominfo 109

DemandBase

AUGUST 21, 2020

keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Marketing and Sales can identify the best personalization bang for their shared buck by building out prioritized audiences together. Let’s dive in. 6 Tips for Unifying Sales and Marketing. Intent is the new lead.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Heinz Marketing

OCTOBER 20, 2021

My husband likes to research and get the best deal. In retrospect it was probably why it was the best deal around… something that soothed my husband’s loss of not having what he thought was a “cool” car– At least we got a good deal. I realize I’m dating myself now… but wait, it gets worse.

Ad Frequency 102

Ad Frequency Word of Mouth Marketing & Strategy Internet Marketing 102

Metadata

JANUARY 15, 2024

Liz Demers , Senior Partner Manager at LinkedIn, said in her session at DEMAND , “The best ads drive sales over long periods of time by building memories that have the power to influence buying decisions in the future. She then said, “It’s recency that delivers the impact that helps you drive revenue now and in the future.”

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Only B2B

OCTOBER 20, 2020

Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. Must Read: Lead Generation Best Practices and Examples. Explicit Data – The information prospect provides such as title, industry, company etc. This is when lead nurturing comes into picture. Marketing Sales Feedback.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

SalesIntel

MARCH 31, 2022

Work in the way that’s best for you, and then share the results you’re getting. Proximity and recency biases are real. Instead of trying to be recognized for your long hours, be visible for your accomplishments and how you’ve made the role fit you best. Next, think about your best alternative to a negotiated agreement.

Peer-to-peer 91

Peer-to-peer Lead Scoring Lead Ranking Enterprise Management 91

Martech

SEPTEMBER 14, 2023

Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. McKinsey research indicated that only 37% of enterprise decisions were made with the best quality and velocity.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Heinz Marketing

JULY 11, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So every week, for those you’ve been around for a while, we feature some of the best and brightest minds in B2B sales and marketing. Can it be trained? My name is Matt Heinz.

Terms and Conditions 101

Terms and Conditions Amazon B2B Sales Paid Search Agency 101

Webbiquity

OCTOBER 9, 2018

For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices. Another really powerful method for landing page personalization is using the RFM (recency, frequency, monetary) model. Personalize based on events, such as a birthday.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Content Standard

MAY 3, 2018

Recency Algorithm : Launched in March 2018, it places content in feeds based on each post’s timeliness. Twitter made this change so that you can “catch up on the best tweets from people you follow.” interaction history) with the person posting and the post’s timeliness.

Social Media 99

Social Media Work Management Media Lead Ranking 99

PureB2B

MAY 19, 2022

that use buyer intent signals to help you decide the best time to reach out to prospects. Use platforms that monitor engagement verification signals, along with the recency of their engagement, to increase your connect rates and fortify your pipeline with leads that have a strong purchase intent.?. You can also use?

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Unbounce

AUGUST 4, 2020

This dramatically oversimplifies the complex and user-specific Quality Score inputs factored into each ad auction, but it’s the best we have. Savvy PPC advertisers should understand the nuance of each platform to tailor their campaigns for the best results. Recency: Are your ads recently published or updated regularly?

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

PureB2B

AUGUST 10, 2021

Most companies focus on activating intent but utilizing that intent effectively by implementing best practices around its integration with your database and use of its insights is the best way to build better targeting methods and stronger ABE lists.

Ideal Customer Profiles 62

Ideal Customer Profiles Multi-Channel Validation Bandwidth 62

DotDigital

OCTOBER 4, 2021

Customer modeling tools such as Recency, Frequency, Monetary ( RFM), and lead scoring ?will Select the best words to convey your message, communicating your intended ideas and concepts. The inbox is a noisy place at best times, but during shopping events like Singles’ Day, the sound is deafening. MEGA SALE IS NOW ON! .

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

The Marketing Blender

AUGUST 23, 2022

But, here’s the good news: Anytime there is change, there is an opportunity to prepare to be the next version of your best self and business. Strangely enough, this also means you must fight your brain, especially since our brain has a recency bias: Everything in front of us becomes a priority. Recent Posts.

Planning 98

Planning Paid Search Agency Allocation Advertising Agencies 98

Sprout Social

JUNE 13, 2022

Let’s explore scheduling best practices and two ways to schedule TikTok posts ahead of time: natively through the platform, or with Sprout Social. Step 4: Choose the best time to post. Identifying the best time to post does matter, but it can also feel like a mystery. Here are a few tips and best practices to keep in mind.

Tips 93

Tips Eye-Tracking Social Media Profiling 93

Choozle

APRIL 12, 2022

A retargeting campaign can help deliver your best offer to the right audience, in the right place, at the right time. These brand building and educational efforts will supply your retargeting campaigns with an engaged group of people to continue pursuing with your best offers.

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

Terminus

MARCH 21, 2023

Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available. Terminus has long been an ABM leader with deep roots in B2B marketing.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

Terminus

MARCH 21, 2023

Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available. Terminus has long been an ABM leader with deep roots in B2B marketing.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

seo.co

SEPTEMBER 4, 2023

Best Practices for Navigation Links in SEO So, what are the most important best practices to follow for navigation links in your SEO campaign? The first listed navigation link is going to be the first one that users see, and the last one is going to be the link they remember most due to recency bias.

SEO 64

SEO Practices Best Practices Lead Scoring 64

LeadSquared

AUGUST 9, 2018

Shameless plug – LeadSquared is the best. Note: leads that have enquired in the last 30 days have a recency effect working for them. In the client’s environment, Hot Leads are defined as high priority leads that are forwarded to their best performers who are empathetic to the customer’s cause.

Activities 58

Activities Leads Lead Marketing Qualified Leads 58

SmartBug Media

APRIL 17, 2020

Sales reps see their leads ranked by recency of engagement and overall lead score. It immediately tells you who your best customers are and where to focus your attention based on the campaign you are trying to run.”. Here are five popular Marketo add-ons for mid-sized businesses, along with a few considerations for each.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Marketing Insider Group

SEPTEMBER 2, 2015

Recency issues can also arise as data ages or as it gets passed from one system to another for processing. 82% agree or strongly agree that their companies will increase their use of first-party data over the next year. Errors are often introduced when data is collected, processed and used.

Personalization 100

Personalization Marketing Management SMS Mobile Marketing 100

Optinmonster

AUGUST 31, 2022

Transactional: frequency, recency, contents, and value of purchase. The best way to find what works is to test, analyze, and test some more. OptinMonster is the best lead generation software and can easily display specific optin marketing campaigns to specific segments. Firmographic: company size, industry, functions.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Convince & Convert

JANUARY 3, 2014

Using unstructured data allows marketers to target, optimize, and report using element-level data–important details like search history, site visits, recency, context and location, that provide clues to the customer’s progression toward purchase.

Buy 159

Buy Top of Funnel Funnel Advertising Ad Building 159

Buzz Marketing for Technology

DECEMBER 7, 2011

Real time means different things to different people when the term is used as a proxy for recency. Ultimately, gathering the most data possible to inform a decision or solve a problem — in the window of time that best suits your need — is more important than having instantaneous data access.

Banner Ads 100

Banner Ads Banners Network Marketing Act-On 100

Hubspot

MAY 7, 2019

The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. And you can filter by country or recency for a more relevant feed. In many ways, marketing is a game of trend watching. But how do you search for trends? And where do you start? Source: Reddit.

Statistics 98

Statistics Google Click Rate Adwords 98

Hubspot

AUGUST 15, 2018

the Recency Bias or Frequency Illusion). The Baader-Meinhof Phenomenon, otherwise known as the frequency illusion or recency bias, is a situation where something you recently learned about suddenly seems to appear everywhere. It's known as the Bader-Meinhof Phenomenon. Baader-Meinhof Phenomenon (a.k.a.

Ad Frequency 56

Ad Frequency Peer-to-peer Paid Search Agency Advertisements 56

Choozle

MARCH 10, 2021

We know optimizations can be hard to address, so our team at Choozle has put together our best tips and tricks for the trade. If you are under 20 percent, it would be best to do the above optimizations. Use recency bid adjustments to bid more aggressively on users that are new to your retargeting audience. But, where to start?

Cost per Acquisition 52

Cost per Acquisition Cost Per Click Optimization Campaigns 52