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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.

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A Guide to Marketing Automation

Zoominfo

Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. A typical scheme would create A, B, C, and D lead classes, where A leads are best.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Genius publishes some good best practices posts, combined with some company-related news. He writes in-depth posts on Marketing Automation best practices.

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A Guide to Marketing Automation

Zoominfo

Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

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Reuniting Your Salesforce: 3 Ways to Make Realtime Count

Mereo

Marketo and Reachforce found that organizations are 67% better at closing deals with aligned teams. A research study by Allego even found that sales reps lack answers to 40% of buyer questions about the solution they are selling. Large gains come from alignment. Learn more here.

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How to Create a Love Affair Between Sales and Marketing

SugarCRM

The relationship between sales and marketing can best be described as symbiotic. Sales reps ignore 50% of marketing leads (according to ReachForce ). However, there is a lot to be gained from sales and marketing alignment. Check out this video to find out how you can create a love affair between sales and marketing. Marketing Insights.