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Top Content Marketing Questions Answered

Marketing Insider Group

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Why does content marketing work all the time? This is why content marketing works. The best way to generate leads with content? When did content marketing start?

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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

As Nobel laureate physicist Richard Feynman suggests, embracing this reality is essential: “I would rather have questions that can’t be answered than answers that can’t be questioned.” It thrives best in an organization that fosters a culture of innovation, experimentation, and continuous improvement.

Training 245
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The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

Marketing Insider Group

The rub is that the best SMEs are also usually the busiest people in your company, with many demands on their time. Here are some tips on how to get your best experts to help you create stand-out content: Explain how the finished product will contribute to a specific company goal , such as generating upsell revenue for a product line.

SME 305
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How to Recover From Email Marketing Mistakes: Decision Framework

Litmus

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” Email marketing mistakes happen to the best of us! Protect your emails Framework for managing email mistakes Question 1: Is the error minor, inoffensive, and easily understood by your subscribers as a mistake?

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. So the question is: Will you choose to be an educator in your industry? What videos work best to engage your buyers at each stage. How to distribute your videos across your channels.

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How to Fit the AI Tile into the Innovation Mosaic | What’s Your Edge?

Vision Edge Marketing

Scientists have been trying to answer this question since the age of Aristotle and Plato. The full realization of AI’s potential is a work in progress. I Have A Question How Can AI Transcend its Current Limitations to Achieve Creativity? Do you have AI and analytics questions? Where does human creativity come from?

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Audiences evolve , trends change, and what worked yesterday might be old news today. This work must be conducted at each functional level. Lack of a documented ideal customer profile is an indication of low maturity, or lack of process discipline in this work. Instead, we keep it simple, straightforward, and useful.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize revenue impact How to get started Get your burning questions answered during our live Q&A session!