Digital B2B Marketing

JANUARY 9, 2014

Even worse, I’m tired of publishers that like to name drop and associate big brands with bad behaviors because it drives traffic, even when the brand was innocent. The now common refrain says every company is a media company and every individual is a publisher. In one sense, it is true. share your content on the social media!)

Marketing Report 100

Marketing Report Social Media Email Marketing Traffic 100

Digital B2B Marketing

JUNE 4, 2013

Publisher Lead Generation Programs. This category covers a wide range of programs that vary by publisher. Although contacts captured from these programs tend to be lower quality than those captured through search, publisher programs are often more scalable and targetable (based on demographics) than search. Direct Mail.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

OCTOBER 29, 2013

This is a favorite trick among magazine publishers. Publishers field a readership survey and, surprise! every publisher reports the audience likes their specific publication best. Bonus: here is a classic example of how marketers biased their research to make bacon part of breakfast. Check the Sample. Well, no duh.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

MAY 25, 2011

At best, email marketing today allows a one-to-one communication to develop, with no group communication or network benefits. We could be able to create and publish too. They are intended to be one way communications. In Email 2.0, two way communication is the standard. In Email 2.0,

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

APRIL 4, 2013

Question Networks and Publishers. How can they possibly know it is the best thing for you? Be aware, there are lies, damned lies and statistics spun to the advantage of the company presenting them. Question it. There is almost always more to the story. Media companies say they can target and engage your audience: how are they doing it?

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers. If your goals are broad communication or broad lead generation, lists are likely not your best initial investment. for one time use.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

JANUARY 22, 2013

Collected from registration forms, browsing behavior or appended offline data sources, collecting online data is an imperfect process at best. Media Buying: Start Testing It If you already advertise online with targeted publishers and relevant data is available, test it. However, the problem with online data is it is inherently dirty.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

JANUARY 5, 2012

Mark isn’t going to write 500 posts this year and publish three books (or at least I hope not!). Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. If you haven’t already, go read Mark’s post.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

JANUARY 26, 2012

Blog posts or articles are best. As a media buyer, it baffles me when publishers put a media kit behind a registration form, and then send the kit via email a day later. Marketers are competing for attention instead of helping us focus our attention on our priorities. For me, live webcasts are a format of last resort.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

DECEMBER 20, 2011

One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella. Rather than receiving the hundreds or a couple thousand registrations that many publishers and marketers get for successful webcasts, Dan has done webcasts with more than 30,000 people.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Digital B2B Marketing

MARCH 28, 2012

Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. The best format is the one that most effectively presents the information needed. Information , not format, is the key: Information can be early stage, mid stage or late stage.

Buyer's Journey 100

Buyer's Journey Trade Show Content B2B Sales 100

Digital B2B Marketing

NOVEMBER 8, 2011

Here are four reasons why a blog may be the best way for your business to create fresh content: Simple Content Formats A blog expands the type of content you create, and a 300 to 750 word blog post is much easier to create than a white paper or technical document.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Here are four reasons why a blog may be the best way for your business to create fresh content: Simple Content Formats A blog expands the type of content you create, and a 300 to 750 word blog post is much easier to create than a white paper or technical document.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. As marketers become publishers in their own right, it is natural they become expert content curators also. Today, success requires being the best at meeting the needs of your specific, focused audience.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

MARCH 15, 2012

Organic Search Engine Optimization Organic search results are the search engine algorithm’s recommendation of the best result for a search. This content and experience is discovered through organic search, other people’s social media recommendations and earned coverage from media, analysts and other publishers.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

FEBRUARY 16, 2015

Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. I had a chance to talk to Toby recently (when he was still with CBSi) and he shared three of the most common mistakes he sees B2B marketers make when they first start working with publishers.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

SEPTEMBER 19, 2013

Native advertising, and more specifically native content publishing, is hot. Nearly every major publisher already has a program or is working on one. It shouldn’t be a surprise, as marketers increasingly turn to content, publishers need to offer solutions to promote and distribute that content. million page views.

Advertisements 100

Advertisements Advertising Research Distribution 100

Digital B2B Marketing

DECEMBER 10, 2013

It is useful to understand how successful publishers are adapting. Even the best content isn’t automatically discovered and appreciated on its own, but you act like if you publish it, blast it and Tweet it, then Poof! The web is flooded by new content every day. Related: Why Your B2B Marketing Content Sucks.

Budget Programs 100

Budget Programs Content Marketing Paid Search Agency Wikipedia 100

Digital B2B Marketing

APRIL 26, 2012

Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content. Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should.

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

FEBRUARY 27, 2013

Nearly everything published will ultimately drive people back to Jamie’s blog. Write provocative and well researched perspectives on the following topics: Best practices or insider tips for each of 10 priorities for your audience (10 articles). Begin Drip Publishing. Create Jamie’s Blog. Create Short Form Content.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

NOVEMBER 12, 2013

Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. In addition, you may need to manage multiple publishers to get the same volume that a network can achieve.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. LinkedIn is easier to deal with than any of the old trade publishers serving that market. About two weeks ago, two equity research analysts at Cowen & Co surveyed 50 ad buyers. The analyst’s conclusion? Sell Twitter.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 9, 2011

Today, courtesy of pop-up blockers and a better understanding of consumer attitudes towards them, pop-ups are avoided by most marketers, publishers and networks. Today, even the best email marketers get a fraction of the results they would have a decade ago. Once upon a time, these looked like great tactics.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 24, 2011

In fact, an older Knowledge Storm survey published by Marketing Sherpa showed only 38% consistently provide accurate phone numbers and nearly half don’t even provide an accurate company name. If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MAY 9, 2012

Google is encouraging responsive design , further solidifying it as a best practice all B2B companies should be considering in their mobile plans. Dianna Huff ( @diannahuff ) published her view and tips after attempting to reference a site that was not as mobile ready as it should be.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

JULY 9, 2013

Get some jet fuel on your side by referencing key influencers in your content (and telling them when it is published). Is it just me, or do you see a sea of content today that is just ok, that might have one or two small nuggets (at best) but does little to educate, inform or inspire versus the time you spend finding and reading it?

Content 100

Content Rules Guidelines Social Media 100

Digital B2B Marketing

APRIL 5, 2012

When judged against your competitors, continuing to deliver content at the best time requires continuing to push the boundaries in the data you collect and how you use that data. This is based on an article I originally wrote for the Marketing Automation Institute and was published here. Here are three things you can add today.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Profiling 100

Digital B2B Marketing

NOVEMBER 5, 2013

Publish or share carefully selected content created by others with your clients and prospects. The value of a content curator is their ability to filter through the volumes of content and select the best, the most original, the most valuable, pieces. So what if you could be a content marketer without actually creating content?

Curation 100

Curation Content Differentiation Twitter 100

Digital B2B Marketing

JANUARY 17, 2012

Publishing companies are experts at building and serving an audience by meeting their needs. If you publish research and best practices, but ignore mobile and cloud (first bullet), you are not serving your audience’s needs. Increasingly, content marketers are vying for this position. Someone else will.

Mobile Advertising 100

Mobile Advertising Content Work Management Mobile Marketing 100