Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Is it time to stop measuring engagement ? Virtual Reality headset sales aren’t setting any records.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

MARCH 27, 2017

With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. I hold weekly office hours, monthly meetings, and more to communicate standard operating procedures and best practices. Journey to the healthcare industry. Welcome Sarah!

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

OCTOBER 30, 2014

The ones that have worked out the best had less to do with the actual crisis and a lot more to do with the company’s plan for crisis management. Crisis Management Public Relations Reputation Management Business public relations' I’m old.) You need them all to “up” your game.

Public Relations 80

Public Relations Act-On Business Companies 80

Biznology

JULY 10, 2013

The best way to engage. Thanks to all our sponsors: Blogging Public Relations Social Media Marketing Webinars blogger outreach blogger pitch bloggers blogs campaigns chris abraham earned media PR public relations social media' Chris shows: How to identify the right people to engage.

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

OCTOBER 17, 2017

And the best way to get heart-felt, passionate, and authentic reviews without paying for them is to simply introduce the passionate to the object of their passion and then give them the unique opportunity and the pathway to go nuts in support of it. Let’s refer to public relations before the corruption by Madison Avenue.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

DECEMBER 23, 2019

Not only does corporate social responsibility inspire employees to work for a company that backs their beliefs up, but it also gives the business a positive public reputation. From a public relations standpoint, this benefit might pay for itself.

Trends 118

Trends Ethics Transparency Public Relations 118

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. The Best Book Reviews Money Can Buy. What do you think the best small-caliber ammunition is? Photo credit: calmenda. Get a solid issue behind you and get out the vote! Get people to chime in their support and try to get some attention. Ball or JHP?

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Like this post?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

MAY 6, 2015

While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage and even cause a public relations nightmare! Do your research and find the best tool that will help you and your business get the results you are striving for. Like this post?

Social Media 80

Social Media Media Web 2.0 Marketing Management 80

Biznology

SEPTEMBER 12, 2012

As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. Here are three public relations skills that digital marketers need to master. Relationship building.

Public Relations 80

Public Relations PR Work Management Marketing Management 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. Here’s a secret: all the best PR men and women are really persistent. In the Internet age, public relations isn’t only battling anonymity, irrelevance, direct mail , native advertising, pay-per-click , and busyness, it’s battling technology, too.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JULY 12, 2013

The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content. The best part of this story is that in my experience, non-marketers are generally very happy to have content marketing explained to them in plain language.

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

Biznology

SEPTEMBER 4, 2013

Doing these things is the best way to avoid being laid off. One of Dan’s best pieces of advice is to turn your passion into your career. Internet Marketing Monthly Newsletter Offline Marketing Public Relations Reputation Management Business Dan Schawbel employment Generation Y Millenial Promote Yourself Soft skills'

Promotion 80

Promotion Public Relations Work Management Wikipedia 80

Biznology

AUGUST 28, 2013

Sometimes the best blogging ideas come from creative places. You may have to get creative to make this work – but sometimes those end up being the best posts on your blog anyway. Blogs have certainly blurred the lines between what is considered private, and what is public knowledge. Photo credit: Wikipedia. Local events.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

APRIL 8, 2014

In a post-Internet world, this is best handled online, for efficiency’s sake. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube' How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

In a post-Internet world, this is best handled online, for efficiency’s sake. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube' How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

MAY 17, 2013

The larger the website, the more SEO work there is to be done because best practice dictates that keyword research should be conducted for every page and each page needs to be optimized by incorporating these keywords naturally. There could be thousands of interior pages. What mistakes are you trying to avoid? Sound off in the comments.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Biznology

SEPTEMBER 11, 2013

But commenter “Matt Braynard” took it a step further : “[Reporters] are incapable of making the correct decisions on these things … You’re the unknowing marionettes of whichever tech firm’s marketing department figures out how to best pull your strings and manipulate you into writing what they want you to write.”.

Media 80

Media PR Public Relations Press 80

Biznology

APRIL 9, 2012

What’s the future of digital media marketing and social public relations? What’s the best way to get experience? Photo credit: Wikipedia. What trends are we, as seasoned digital media marketers, seeing in the marketplace? It’s spring, which means it’s mentoring season.

PR 80

PR Tips Public Relations Work Management 80

Biznology

JANUARY 26, 2011

Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Image via Wikipedia. Yesterday, I wrote about how NBC has handled Keith Olbermann's departure from his show on MSNBC.

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

NOVEMBER 26, 2013

Honestly, all of the best community managers love what they do. Is there a way you can best work the online and offline engagement dynamically back and forth? Slider Social Media Marketing denis mcdonough Facebook jay carney public relations social media soundcloud twitter YouTube'

Communities 80

Communities Work Management Marketing Management Social Media 80

Biznology

JUNE 3, 2014

My specialty is online conversation marketing, online public relations, and online earned media. To me, Chris Brogan said it best, “customer service is the new PR.*” But, as the current handholds become chalky and you start to feel them crumble under your weight, you’ll need to find somewhere else to go, and quick!

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

JUNE 28, 2018

One client said this company was “by far” the best they had ever worked with. What this means is that you could have the best offering of all of your competitors. You could have the best marketing and a great salesperson. It was clear after speaking to a few of their clients that everything they told us was true.

RFP 162

RFP Work Management Marketing Management Vendors 162

Biznology

JULY 22, 2010

The best way to do that is to accentuate the positive, which is actually good advice whether you have a reputation problem or not. Tags: Internet Marketing Public Relations onlinereviews reputation reputationmanagement sales. because you can only fake sincerity once.

Public Relations 80

Public Relations Wikipedia Opinions Comparison 80

Biznology

MAY 25, 2018

If your business is getting beaten up in the court of public opinion — which could be due to your competitors muddying the waters and trying to steal market share — then press releases can be your best way to set the facts straight, and rehabilitate your damaged reputation.

Press 178

Press Marketing Management Brand Identity Branding 178

Biznology

AUGUST 7, 2018

I’ll be honest, one of my best friends started out as my client. All my mentorship has been focused on helping my fellow PR professionals become the very best influencer marketer and creator relationship professional possible (being kind for everyone they meet is fighting a hard battle, right?); Want to know the best way?

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

Biznology

APRIL 25, 2017

Pick up some useful strategies for getting more attention online and how to get the best kind of attention. He last joined us in June 2015, so we’re pleased to chat with him again and see what’s changed since then. What is earned media? Why should it matter to you? How can you earn it?

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

FEBRUARY 26, 2018

However, as is the case with every new generation of workers, millennials present a unique challenge for employers; and figuring out how to best integrate them will often determine the success of your company. Modern workers require certain creature comforts to achieve their best results.

Television marketing 150

Television marketing Efficiency Resources Planning 150

Biznology

DECEMBER 25, 2012

My degree is in English and Creative Writing and not in communications, public relations, public affairs, history, politics, languages, or computer science; however, I am a curious man at heart and am fascinated by the world in which I live. In many ways, blogging made me.

Barriers 80

Barriers Public Relations Paid Search Agency Differentiation 80

Biznology

APRIL 8, 2021

the twittersphere was agog: “BEST AD EVER!”. To every mother, everywhere: you are the toughest athlete. pic.twitter.com/9qa88DlkAZ — Nike (@Nike) March 14, 2021. Glamour called it “empowering”, Motherly said, “We love it!”, As a younger woman, I would have clamored up onto my soapbox like so many others and cheered.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

the twittersphere was agog: “BEST AD EVER!”. To every mother, everywhere: you are the toughest athlete. pic.twitter.com/9qa88DlkAZ — Nike (@Nike) March 14, 2021. Glamour called it “empowering”, Motherly said, “We love it!”, As a younger woman, I would have clamored up onto my soapbox like so many others and cheered.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

APRIL 3, 2018

It’s essential that you start feeding your best self online before you’re brought down by just about anyone with a device and a connection to the internet — and you won’t be able to sue your way out of this one, I promise you.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

APRIL 24, 2019

Instead of saying, “We produced a sub-par product,” say, “You trust us to create the best possible experiences and to that end, we let you down.” Here’s another tip: Working diligently to create a strong brand before you have to share bad news is the best approach (other than, of course, never having bad news to report).

Brand Identity 106

Brand Identity Branding Consulting Transparency 106

Biznology

OCTOBER 7, 2016

Your marketing investments will become much more efficient, being applied to their best use. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. You’ll also be more effective, since each element is targeted to a specific goal. Let’s look at how this works.

Efficiency 154

Efficiency Buy Process Marketing Proposals 154

Biznology

SEPTEMBER 21, 2017

Today digital media quickly spreads stories about their intoxicating quests, with support often from celebrities, philanthropists, and increasingly funding agencies.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

MAY 13, 2019

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123