best prospect 
Lattice
MAY 4, 2016
It is a time-based signal that, when used with predictive scores for your leads and accounts, will let you figure out when the best time is to reach out to the account. On the other hand, intent data can be used in many ways beyond identifying prospects. So its value to marketers is in fact substantial.
Lattice
DECEMBER 15, 2015
By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects.
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Lattice
NOVEMBER 18, 2015
Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. This pattern can then be used to identify the best revenue opportunities within your prospect and customer base. And who among us doesn’t need to hit the ground running in 2016?
Lattice
SEPTEMBER 21, 2016
By knowing who to call first, sales reps are building an accurate pipeline and avoiding cold calls to prospects that will never convert. Predictive marketing solutions help companies get a complete view of the B2B customer world, so they understand who their ideal buyer is, and then can go find new prospects that fit that buyer profile.
Lattice
JANUARY 6, 2016
If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located. Use your best resources for your best leads! Use the highest scoring leads in your campaign for the best ROI. Field Events. Call Blitz.
Lattice
MAY 3, 2016
Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers.
Lattice
NOVEMBER 13, 2015
Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc.
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