KoMarketing Associates

APRIL 1, 2020

Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. Ensure as many accurate cross-links as possible are being leveraged to give visitors on these web pages the best experience possible when reviewing organizational information.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

APRIL 23, 2019

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. That being said, only 34 percent of the best-in-class marketers said they were “very successful” at achieving their top objectives.

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142

KoMarketing Associates

JANUARY 23, 2018

When we think about creating the right content – not just the best content – it’s actually no surprise that the right content gets results, even if it might not be the highest-quality. You’ve got a couple of downloadable reports for lead generation, plus two calculators that give prospects rough estimates of their tax obligations.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. This is another best practice pulled from… pretty much any marketing strategy ever. Do the best you can.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

SEPTEMBER 1, 2020

Just 31% of the best-in-class marketers consider their existing strategy for generating leads that convert to be “very successful.” Social Media Examiner conducted its “2020 Social Media Marketing Industry Report,” and data showed that 91% of B2B marketers now use Facebook to connect with their customers and prospects.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

KoMarketing Associates

JUNE 16, 2020

Thirty-one percent of the best-in-class marketers who responded to the survey said that they have been “very successful.”. Approximately 28% of current customer/prospect data is suspected to be inaccurate in some way. Nearly 35% claimed that they want to boost content engagement. Finding Benefits in Flawed Marketing Data.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

APRIL 30, 2020

However, 28% of current customer/prospect data is suspected to be inaccurate in some way, according to the respondents. As it turns out, previous research shows that it’s the best-in-class marketers who are making the most of the data and analytics at their organizations. Leading Marketers and their Data.

Marketing Report 156

Marketing Report Analytics Statistics Class 156

KoMarketing Associates

JULY 2, 2020

That may be a missed opportunity, as we’ve found that if you apply a few best practices, LinkedIn ads can perform well. The prospect goes from hot to cold. We published a post about LinkedIn profiles a while back ourselves, and it’s been one of our best-performing posts. All your ads can perform well, actually.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

APRIL 25, 2017

Time and time again, regardless of the business and its goals, Lookalike custom audiences tend to perform exceptionally well, if not the best, out of all other audiences. Target fans of industry events such as conferences, that your prospects are interested in. Give the audiences below a try. Lookalikes. Behaviors > B2B.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. Our best prospects generally start as non-paid subscribers. For CabinetM, at our stage of development, expanding our pipeline is our top priority.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JULY 11, 2017

And stick with the content you already know your prospects and customers care about. At the end of the day, choosing the types of videos that work best for a brand is step one. Video is the next best thing to being there in person. Video is the next best thing to being there in person. Consistency is so important.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

MAY 23, 2017

Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Get Noticed by Prospects. Twitter offers B2B marketers another avenue to participate in conversations with prospects. The best way to do this?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

FEBRUARY 13, 2020

However, there are certain best practices and tactics that have proven to work. 5 B2B Marketing Best Practices You Can’t Ignore. There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020. Offer high quality and interactive content. Final Thoughts.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

APRIL 30, 2018

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. To gain insight, RAIN Group conducted the “5 Sales Prospecting Myths Debunked” to determine which marketing tactics have been most efficient.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

KoMarketing Associates

MAY 25, 2017

Targeting your website visitors with lead gen ads, using lead generation as the campaign objective while excluding preexisting leads and customers, is an effective method in reaching prospect leads and customers. Target Website Visitors and Fans with Video Ads. Thirty seconds is all it takes. Final Thoughts.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. But maybe you knew all that already.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JULY 30, 2019

Doing so will put you as the marketer in the fast lane to success when content is being evaluated both internally (by executive leadership) and externally (by your prospects and customers). Much like having the best house in the neighborhood, it’s critical to understand what’s around you – then building something even better.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

AUGUST 6, 2018

Just forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization, and 44 percent consider themselves to be at least “somewhat successful.”. Marketing Priorities and Content Personalization.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

KoMarketing Associates

JULY 24, 2018

The prospects who voluntarily fill out those forms are much more interested than the people who had been forced to complete them before. In fact, interactive content may be one of the best lead generation tools available to B2B marketers. Interactive tools often work best if they have an ungated part, too. How could this be?

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

DECEMBER 7, 2017

Below are some of the ways you can better target your B2B prospects through B2C tactics. At the end of the day, the companies you are trying to target aren’t large conglomerations that use a hive mind to make decisions; the decision-making is often left up to one or two professionals whose job it is to find the best solution for their needs.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

MARCH 27, 2018

Marketers are still invested in utilizing email to reach out to their target audience, but new research suggests that they are struggling to engage their prospects. One-third considered their efforts “best-in-class” Lead quality (45 percent) was considered to be the top barrier to email marketing success.

Customer Surveys 120

Customer Surveys Email Marketing Barriers Class 120

KoMarketing Associates

MAY 30, 2018

Customer / Prospect Prioritization. Perhaps the most obvious Twitter list, this allows our organization and our clients to identify important discussions, observations, and opportunities to connect with either customer accounts, prospects, or both.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

JUNE 28, 2018

Of course, sales people will inherently work to understand their company’s prospective audiences. Talking to your customers and target audience members – and talking to them a lot – is probably the best way to know what they like and dislike. It creates content that speaks to prospects’ specific needs and pain points.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

AUGUST 23, 2018

Personalization is too complex an undertaking to just have everyone on your team say “it’s good thing, let’s try to do it” and hope for the best. This is one of the best ways to define personas (based on how their customer journeys differ), and it’s one of the best ways to plan out your content creation. Get your team together.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

APRIL 9, 2019

Google Analytics is the best free tool available to do that, though it does fall short in that you can’t track the identity of individual users across multiple sessions. Use whatever integrates with your stack best, but please: Test your landing pages. Ideally, you need to track them past the first conversion. Marin Software.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. In this blog, I walk through three tactics for engaging with link building prospects that use social media as the first touch point. 10 Things I’ve Learned About SEO in 2014. Link Building and Social Media Process.

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

SEPTEMBER 5, 2017

Consider the following opportunities: Lead generation – will social media activity tie directly with sales or nurturing prospective buyers? Marketing leaders must consider the needs within their organization that require attention and where social media fits best. Define Target Audiences. Define Target Audiences.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

AUGUST 13, 2019

It synthesizes so many of the best practices and big trends in B2B marketing right now. As mentioned before, account based marketing is a blend of several best practices, technologies, and strategies. ABM in 2019 is About More Than Just Prospects. the push to align Marketing and Sales. lead quality over lead quantity.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

It synthesizes so many of the best practices and big trends in B2B marketing right now. As mentioned before, account based marketing is a blend of several best practices, technologies, and strategies. ABM in 2019 is About More Than Just Prospects. the push to align Marketing and Sales. lead quality over lead quantity.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

DECEMBER 27, 2017

30 SEO Best Practices for B2B Organizations in 2017. New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered. We wish you the very best in the new year and beyond! 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

MAY 22, 2018

Many marketers are turning to email to reach out to customers and prospects, but in terms of automation, new research suggests that they are still lagging. Just eight percent of respondents said that they use all email marketing automation features and optimize them to get the best results.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

KoMarketing Associates

NOVEMBER 19, 2015

There are ways we can learn about our prospects and buyers to improve opportunities for consideration and conversion. Stef Miller , a usability expert with UserTesting , advises that to really understand the information needs of your prospects (and the online tasks they seek to complete), you’ll need to watch them behave in the element.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking B2B 180

KoMarketing Associates

MAY 15, 2018

A well-put-together case study can turn into a prime asset for inbound marketing purposes, coming across a prospective buyer’s screen during the decision-making stage of the funnel. The best way to do this is to start out with an action and wrap it all up at the end with a succinct conclusion.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Best of the Web. However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month. Citysearch.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

APRIL 26, 2018

It can be easy to fall into the trap of sending the same long form statement of work to each potential prospect. For B2B marketing decision makers, it can be a time-consuming (and often frustrating) experience to sift through multiple contracts and determine the best fit for their organization. In many cases this may make sense.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

APRIL 18, 2017

This allows you to create monthly charts, see what months have had the best performance, and analyze what was done for the month to drive the positive (or negative) results. To improve your blog strategy each month, pay attention to themes or keywords that are performing the best. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

MARCH 16, 2017

Ad Age and RBC Capital Markets scored these platforms on a 1-to-8 scale (8 being the best) for their ROI as well. At the end of 2016, SUMO Heavy conducted a survey to determine how much customers and prospects engage on social networks. Marketing and Social Network Engagement.

Customer Surveys 124

Customer Surveys Advertisements Advertising Social Networks 124