Report: B2B Marketers Utilizing ABM Remain Challenged By Poor Data
KoMarketing Associates
FEBRUARY 9, 2022
Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus on the best approach (23%), and no budget (18%).
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