Remove best prospect

Buzz Marketing for Technology

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We all know content marketing is at the heart of digital marketing, yet often content marketing strategies don’t invest sufficient in the right range of content across the buying cycle and by content I am referring to our Content Marketing Matrix which helps businesses review the best types.

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. Be Relevant – Jeff talked about the challenges associated with marketing the modern buyer and how to move your “suspects to prospects” with relevant content.

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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work.

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Forget Audience Segmentation – Segment by Conversation!

Buzz Marketing for Technology

I dawned on me when the CMO of Avaya asked me to show her how we would reach certain audiences with our Social Media efforts like Prospects and Business Partners etc. I dawned on me when the CMO of Avaya asked me to show her how we would reach certain audiences with our Social Media efforts like Prospects and Business Partners etc.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Results : 5-9X ROI (based on revenue lift) by activating best brand advocates. Both competitive and non-competitive search terms reveal buyers such as “replace product X” or “upgrade competitor Y” – any list of competitive terms paired with the words replace or upgrade can give you a list of potential prospects.

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Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

What better way for prospective employers to get a sense of the way you think and your unique point of view. And what better way to distinguish yourself amongst a short list of potential hires than to have a strong following on Twitter because of a unique point of view.

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Personalizing With Purpose

Buzz Marketing for Technology

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. Amazon.com certainly set the gold standard for best practices in personalization—with its unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits.