Biznology

OCTOBER 14, 2020

Your employees have the power to influence your customers, prospective clients and partners, your business, and your bottom line. Your salespeople can stay connected with prospective clients in a more casual way than calling or emailing them. This applies to your social media marketing efforts, and your social selling efforts.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

Biznology

JULY 13, 2018

Which is good, because not all prospects are interested in the same things. The different prospects I’m encouraging you to focus on are really the same prospect at different stages of his or her buying journey. Case studies are a great example of content that works for these prospects. Exploration. Evaluation.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

Biznology

OCTOBER 12, 2018

That’s what they do best. What are clients, prospects, and influencers saying in social media about the product category, and your company’s place in it? Because TV audiences are passive and captive: They are willing to accept the best entertainment they can get, and all the ads that come with that. Like this post?

Curation 136

Curation Marketing AI Paid Search Agency Differentiation 136

Biznology

JUNE 28, 2018

One client said this company was “by far” the best they had ever worked with. What this means is that you could have the best offering of all of your competitors. You could have the best marketing and a great salesperson. If this company needs testimonials, everyone does.

RFP 162

RFP Work Management Marketing Management Vendors 162

Biznology

JANUARY 13, 2020

Your prospects are making the comparison, even if you’re not. Remember that while your prospects may work in the B2B world, they live in the B2C world. Do you A/B test landing page versions to find what attracts your target audience best and what moves them to action? Areas where you’re lagging? Visual Design.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

JUNE 6, 2018

Here’s the wish list for a centralized marketing hub to receive, segment, then communicate to prospects. – Preserve a record of all interactions with a prospect. – Allow agents to tag and segment prospects based on interest or funnel position. – Automatically detect and prevent duplicate records.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

MAY 30, 2017

Every sale is an engagement ring that you’ve put on your prospect’s finger. The best salespeople in the world are wed to each and every one of their accounts. The best salesman I know is Michael Obraitis. ” The best are empowered to improvise and adapt. It’s about a partnership.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

NOVEMBER 5, 2018

Businesses think email is their best prospecting tool. I just got off the phone with a data scientist in Bangalore who was complaining how he digs up high value prospective accounts, and his clients blast them with email, get no results and then blame him. But they’re not. When it isn’t.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Biznology

OCTOBER 7, 2016

This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Your marketing investments will become much more efficient, being applied to their best use. Simply put, your objective is to help move the prospect along his buying journey, stage by stage, in your favor.

Efficiency 154

Efficiency Buy Process Marketing Proposals 154

Biznology

JULY 19, 2017

It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best.

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

AUGUST 16, 2019

The way your prospects use keywords in search engines, the pages they’re coming from as they navigate to your site and the products they ultimately end up buying from competitors all add up to a considerable amount of potential competitor research. Data Informs Competitor Research. take to the internet to conduct research.

Top of Funnel 142

Top of Funnel Digital Marketing Funnels Customer Satisfaction Cold Calling 142

Biznology

DECEMBER 14, 2016

These best practices automatically put you as a resource rather than an expert who’s putting his or her thoughts out there on a regular basis. Why are we going for reach and pushing out content (in many cases other people’s content) just to get the like, share, comment and exposure? So the information is simply a reminder.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

JULY 19, 2018

We help clients envision – and then deliver – more powerful customer and prospect journey experiences across their full life cycle and across all channels, using advanced data and automation technology. Best of all, sales increased by 336%. It requires a rethink of a whole lot of marketing, sales, and business processes.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Biznology

APRIL 5, 2017

Here is a seven-step process for finding and working with a data broker who will get you the best data for prospecting campaigns. Take a sample of the data to test, if there’s time and if the universe of potential prospects is large enough. The post To get the best prospecting data, use a broker appeared first on Biznology.

Ad brokers 163

Ad brokers Advertising Agencies Sample Ideal Customer Profiles 163

Biznology

MAY 19, 2020

Use your time and resources that would have gone into events and instead reach out to customers and prospects individually. Pivoting to some version of “we are all in this together” makes sense, but is at best, somewhat generic. I recommend getting personal. Ask them what they need, and find out how you can help.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Biznology

FEBRUARY 19, 2019

First and foremost, be sure you’re thinking from your prospects’ perspective. As is slicing and dicing content so finely that the content of interest to late-funnel prospects is 6 or 8 clicks deep. Your architecture here should be based on the nature and structure of conversations with prospects. Perspective is Important.

Marketing Websites 136

Marketing Websites Sales Qualified Leads Top of Funnel Organic Leads 136

Biznology

FEBRUARY 12, 2021

For some, networking is a dirty word – transactional at best, smarmy and self-serving on steroids, at worst. The authors and speakers offer specific approaches to reduce our anxieties, manage our energy and develop networking practices that best reflect our professional desires while honoring our authentic selves.

Peer-to-peer 196

Peer-to-peer Ad brokers Social Networks Fulfillment 196

Biznology

JUNE 8, 2017

They don’t always search for information, but enough do to make search the best way to understand their intentions at each stage in their journeys. It is one of the signals we look for in understanding how queries indicate where prospects are in their buyer journeys. They only fold brand names in when prospects are ready.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

NOVEMBER 12, 2020

Which is why it’s critical to review your content with the goal of removing or reworking anything that is not still on message and helping to move prospects toward a purchase decision. Before you make that oh-so satisfying click of the “delete” button, consider how best to handle the deleted content: Redirect. Intentional Deletion.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

MARCH 2, 2021

The best part? It used to be that customer touchpoints in the online and offline world were lead generators and a way to establish a line of communication with the prospect. Much like people want to buy on their own terms, they also want to pay in a way that best suits their needs, plans, and goals.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

JULY 24, 2019

Promotional emails are some of your best chances of generating sales and revenue. You can also use cart abandonment emails to send coupons or offer free shipping, or any other incentive that will compel your prospects to come back and purchase from you. One of the best ways to get quality leads is to use quizzes.

Lead Scoring 112

Lead Scoring Lead Ranking Social Media User-Generated Content 112

Biznology

JUNE 14, 2021

It will get increasingly expensive to ignore regulations and hope for the best, as we’re already seeing in accessibility compliance. Regulations will require it, but being a good corporate citizen when it comes to safeguarding your client and prospect data will almost certainly become a differentiator as reporting requirements increase.

Effectiveness 104

Effectiveness Ethics Privacy Marketing & Strategy 104

Biznology

SEPTEMBER 6, 2017

FAQ: It’s equally surprising that so few marketers feature short video answers to the questions that prospects repeatedly ask. Not that everything is best explained with video. Testimonial/use case: Prospects are eager to take in testimonials and use cases, especially if they are leaning toward a decision in favor of your solution.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

MAY 8, 2019

You want to make your blog the best ever and ensure you are putting your best foot forward on social media. One key point small business owners need to determine is how to get more prospective customers to convert. An imperative part of effective digital marketing is producing the right type of content.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Biznology

MAY 11, 2020

Key among the lessons we can take from the organizations implementing these practices is the idea that conveying your purpose in your marketing is your best chance to connect with your prospects. That is, of course, assuming that your purpose includes some greater good and/or some mission to help your target audience.

Fulfillment 104

Fulfillment PR Paid Search Agency Marketing 104

Biznology

JULY 11, 2019

Effective metrics usually include: Reach for lead generation methods: If you have a marketing team dedicated to getting your company in front of prospects, one way to measure their success is to count the total reach of their marketing effort. These help to outline where you’re losing leads and which steps are over- or under-performing.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Digital Marketing Funnels Advertising Funnels 130

Biznology

MARCH 24, 2020

The second quarter is often the peak time for you and other large enterprise B2B marketers to be out at events telling your stories to prospects. Your sales reps will certainly need to rely upon traditional leadgen methods harvesting the best opportunities from things like your digital ad spend. Is it prepared to do so?

B2B 118

B2B Enterprise Management Marketing AI Digital Marketing Funnels 118

Biznology

MARCH 7, 2019

Part of the upturn is due to the growth of the proprietary client conference , where B2B companies host clients, and often prospects, with an array of educational and schmooze opportunities. Sirius Decisions , Terminus and Marketo are prime examples. For a while there, I was worried, as event after event went dark. October 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Biznology

DECEMBER 19, 2018

You’ll learn different things from colleagues, competitors, prospects and clients, but all have something to offer. Be open to their messages and, particularly for prospects and clients, be sure to respond quickly and respectfully, even to disrespectful messages. Or, really, “Listen, Part II.” Don’t overdo it!) Like this post?

Social Media 99

Social Media Social Marketing Media Work Management 99

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. SEO is a puzzle to some. Don’t Fight the Competition. Be the Broken Record.

Keywords 133

Keywords Research SEO Adwords 133

Biznology

OCTOBER 12, 2017

Based on my research, what they wrote about was also highly relevant to clients and prospects. Needless to say, this increased my desire to optimize the content so that clients and prospects could find it in the relevant steps on their buyer journeys. But I promised I would get them the best answer I could.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

MARCH 28, 2019

There would be a lot fewer unqualified “prospects” to wade through, making your sales efforts far more efficient. Video and animation are going to work best. Find the balance that works, even though that likely means kissing a lot of proverbial frogs before you find the best tactics for your brand and audience.

Viral Marketing 142

Viral Marketing Marketing Analytics Tools Television marketing Startups 142

Biznology

APRIL 14, 2017

After you get traffic to your site you might send that traffic to a landing page to convert prospects into leads. So start today by looking at your brochures, white papers, emails, blogs, website, and sales sheets to help you make the best decision on what is the best online B2B marketing video for your business.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

SEPTEMBER 10, 2018

From an outcomes standpoint, it’s important that we are building our site from the perspective of our prospects. Create “content hubs” and other tools that gather all of the information on a topic or service that is likely to interest a prospect. Simple line drawings and black and white or grayscale schematics typically work best.

Planning 139

Planning Marketing Websites Guidelines Design 139

Biznology

FEBRUARY 22, 2018

Focus on engagement: Social media is a great way for your start-up to interact with its current and prospective customers. Think about the message you want to get across – content marketing isn’t about tossing around some ideas and hoping for the best. While it may be tough, don’t shy away from social confrontation.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

SEPTEMBER 28, 2017

You’ve built your website, defined your editorial calendar, identified the best social media channels for your audience and you mix it all up into a nice monthly email. the marketplace and prospect expectations. Due to technical difficulties with our vendor, the recording doesn’t show Andrew and Mike’s video feed.

Effectiveness 135

Effectiveness Paid Search Agency Webinar Metrics Social Media 135

Biznology

MAY 3, 2019

Packed with features, Gmail is a convenient and robust system for businesses who want access to the best email for productivity and efficiency. While it’s true that many different browsers can get the job done, Chrome is usually the best browser to use with Gmail. Use the Right Browser. might be the right tool for you.

Efficiency 106

Efficiency Template Email Campaigns CRM 106