Is B2B Ready for Corporate Journalism?
B2B Memes
APRIL 20, 2010
It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. In journalism at its best, she asserts, the deliverable is truth. As Donahue sees it , there is a clear dichotomy between journalism and sponsored content.
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