B2B Marketing Traction

OCTOBER 25, 2012

It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. Are you one of those people who “hit it out of the park” if you can get that fae-to-face meeting with a prospect or prospects? When it comes to your marketing, let’s face it.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

DECEMBER 12, 2014

They make promises about results and often stroke the egos of business owners who really believe they have “the best thing since sliced bread – if only people knew about it!” He also suggested that you can ask the client how to best deliver that kind of information. Hopefully they will get it.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

FEBRUARY 9, 2012

Next is the tough piece of data – what is your conversion rate from prospects to customers? To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? That is not historical – that’s a forecast amount based on opportunities in the market and your capacity for growth.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

MAY 25, 2012

Which social media platforms are your prospects, customers and clients on? Once you have some answers about what social media platforms and what content will produce the best results, create a written plan that describes what you will do, when you will do it (e.g. What messaging and content resonates with your audience(s)?

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. It’s also a great way to help prospective employees understand the type of people they’ll be working with. A video of your best sales presentation. It seems easy to come up with ideas for videos for consumer products.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 19, 2010

As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. ” Stewart said “The best day to email is when no one else is doing it.”

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100

B2B Marketing Traction

AUGUST 25, 2010

What are social media best practices? How do you convert followers to site visitors and prospective customers? Here are the top ten questions on respondents’ minds regarding social media: 1. How do you measure social media marketing? How do you manage time spent on social media? How do you reach your target audience?

Social Media 100

Social Media Media Business Stats 100

B2B Marketing Traction

JANUARY 31, 2012

These could illustrate your or your firm’s style, which could help a prospective client choose the right marketing partner. Karlie recommended a board for best tips for trade shows. You could invite people to pin photos and “best images” to represent their memories of the show.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

APRIL 27, 2012

You should know what style, tone and voice you will use when you “talk” to your customers and prospects. If you want to learn more, I’ve blogged a lot about marketing personas – perhaps the post I wrote that best explains what they are is Why B2B Marketing Buyer Personas Rule.).

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

JANUARY 5, 2012

Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor their company and products or services online. Results and information must be analyzed and interpreted, and the closer to the customer or prospect the better.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

JUNE 20, 2014

The best solution to keeping a site consistent and running well is to keep the original or another website vendor involved. Since a website is often the first thing a prospect sees about your company, it’s critical to your brand identity. What’s the solution to users who fail to keep their website consistent?

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

FEBRUARY 14, 2011

Even if we are experienced, we’d like to believe that when our SEO vendor says they use best practices, they really do. From their Recently Asked Question page titled, “SearchDex Best Practices,” I clicked on a link to read, “SearchDex Response to Google Guidelines.” Your next action as a CEO or CMO?

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

APRIL 20, 2010

We appealed to our prospects’ emotions and made connections. He’s very connected with his peers and follows the best thought industry leaders online. Marketing wasn’t just about age and income but also about behaviors, feelings and beliefs. What made our target audience tick? What did they like or dislike? Even better!

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

JANUARY 10, 2010

The best renewable source of energy is solar, but it’s expensive. The panelists recommend having a compelling and bulletproof marketing messages and sales offers so that it is close to impossible for prospective customers to say, “No.” In our risk-averse investment environment, the going is tough for entrepreneurs.

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

MARCH 12, 2010

Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage. Increased amounts of quality, branded content online can attract prospective customers, and then outreach tactics such as email marketing, telemarketing and webinars will engage them and move them through the buy cycle.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

OCTOBER 1, 2009

” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. your prospects. Know your prospects. Using the wrong message and images will turn off your prospects very quickly.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? Find out where your people (audience, prospects, clients, customers, vendors, referral sources) are and connect to them. Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 13, 2013

Now more than ever B2B marketers must focus on their existing and prospective customers. This will help everyone, from marketing to accounts receivable, understand the best media, words, tone, look and feel to use when communicating with each type of customer. Know your customer. Find out what makes them tick.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

JULY 20, 2016

My blog posts are original and designed to add value for my clients and prospective clients. When B2B Marketers Copy Your Stuff, Remember Imitation is the Best Form of Flattery. I just remind myself that imitation is the best form of flattery and move on, writing creatively and producing original content.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100