Caveman style ABM is p **g off everyone’s best prospects
Velocity Partners
MARCH 28, 2024
The missing ABM element In its early days, we thought about ABM in terms of targeting: using big data and automation tools to home in on top prospects. There’s no feedback loop from Sales to adjust your nurture, you don’t know that a prospect has already talked to someone in your org, and that they need something different now.
Let's personalize your content