Anything Goes Marketing

NOVEMBER 20, 2006

You should ensure that your email provider has taken all of the necessary precautions to ensure that the email you send to your customers and prospects follows the authentication best practices. It's designed to block fraudulent e-mail that forges its identity or hijacks someone else's server or IP address to send e-mail.

Deliverability 100

Deliverability Tips Tagging Email Marketing 100

Anything Goes Marketing

JUNE 29, 2009

Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers. When sales reps call into prospects and they're not seen as strangers, there is a higher chance that they can make traction.

Tactics 100

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Anything Goes Marketing

MARCH 24, 2007

Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. This involves demonstrating that your company is at the forefront of your industry and contains the best and the brightest people. Call it web 2.0

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

AUGUST 3, 2009

If you’re looking to make your company seem more real to prospects and customers, Twitter is perfect for this. Doing this in real time helps employees, customers and prospects feel like they are right there with you. Technorati Tags: Twitter , HooteSuite , Facebook , Social Media , Engaging Twitter followers , Best practices Twitter.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

AUGUST 24, 2006

When is the best time to sell your products or services? Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Easy question - when they're ready to buy them!!

Buy 100

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Anything Goes Marketing

AUGUST 7, 2007

Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Allow your customers/prospects to set their own expectations for marketing messages. If it's a contest for an IPhone, show an IPhone.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. The best bet is to conduct tests to see if this boosts response.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

FEBRUARY 27, 2007

This was probably the best feature of Outlook 2003 as you can quickly scan emails as they come in. If your a marketer, you know all about trying to increase the wallet share of your clients and prospects. It's a best practice to get back to subject lines that are short and get right to the point.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

FEBRUARY 18, 2009

Just like in football where you need to constantly practice and upgrade your skills to be a top notch QB, marketers need to take advantage of the best technology out there to make the lead management process as smooth as possible. How can marketers improve their skills to improve the lead management process?

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

MAY 1, 2007

While this is improving, it's evident that most companies only play lip service to the idea of really listening to their customers and prospects and providing the ability to join the conversation. It's best to help direct the conversation by providing the tools to do so.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Best Story for Last Almost three years ago I married my wife. This is helpful as I can keep track of people I work with and clients and partners have a greater insight into my travel schedule.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

JANUARY 16, 2007

I'm looking out my window at the Best Buy across the street which is also a distraction. Do your remember the time that you were singled out by your boss, your best friend, or a close family member in front of others? What can you do that will make your customers "cool" and will make your prospects want to feel the same way?

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 11, 2006

Email Marketing Best Practices Looking for some up to date best practices? This is definitely worth a read as there are some great articles from industry experts regarding email design, copy, best practices and strategies. Open and clickthroughs were some of the best I've ever seen.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

MAY 17, 2009

@megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database. Why not have one on Why they switched? Do partners really want you to?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

FEBRUARY 21, 2009

What this does is begin or continue the relationship between the prospect and sales rep. The best in class marketers have their CRM synced up to their marketing automation platform which means that known contacts from their CRM should already have an associated sales rep.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100