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FEBRUARY 16, 2024
Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Email nurture campaigns help you build affinity with both customers and prospects. If so, that’s a great first step.
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NOVEMBER 15, 2023
In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. Imagine that a prospect wants to improve sales enablement (sound familiar!?).
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DECEMBER 19, 2023
Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). Here’s how to make sure you’re following the best practices for email sender names and addresses. Including the brand name is always a best practice.
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SEPTEMBER 25, 2023
Sales and Marketing Best Practices: Why Work Together? And the teams themselves will have a more difficult time meeting their goals and doing their best work. Sales teams usually include: Business development representatives, or BDRs, who conduct outbound prospecting or do cold outreach to generate new leads.
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SEPTEMBER 25, 2023
You need a bidirectional integration to support full visibility into how a prospect interacts with marketing content and sales team members throughout their journey. Instead, marketing teams should find a MAP they love and sales teams should find the CRM that best meets their needs—including a robust, two-way integration.
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SEPTEMBER 24, 2023
And the reason we love terms at the bottom of the funnel is that prospects are very close to purchasing. Whatever action you choose, make sure it moves the prospect closer to the purchase finish line. But oftentimes marketers use SEO for the top and middle of the funnel, but not as much for the bottom of the funnel.
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OCTOBER 4, 2023
That could be a sign that you need to stop sending so aggressively to that list, or risk being reported as SPAM by recipients who could otherwise be prospective customers. Which of my emails are performing best? Maybe you’ve been beating up a list with too many repeated sends, triggering suppression rules for that nurture program.
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