Customer Experience Matrix

SEPTEMBER 16, 2017

As it developed, the company expanded its product and, in 2015, released its current flagship, Vizury Engage, an omnichannel personalization system sold primarily to banks and insurance companies. Outbound options include email, SMS, Facebook ads, and programmatic display ads. Inbound options include on-site and browser push messages.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

JULY 3, 2014

Rotating banners on the company Web site position StrongView as a “product platform” and “marketing cloud” as well as mentioning “cross-channel lifecycle marketing”, “present tense marketing”, “true one-to-one communication” and “the first customer insight solution supporting unlimited cross-channel interaction data”.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. New developments have come from established vendors who are steadily expanding their products. Supported channels include email, Web, social, mobile, call center, point of sale, and SMS. - offer arbitration (i.e.,

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Customer Experience Matrix

NOVEMBER 29, 2007

The problem is that the major CDI products like Harte-Hanks Trillium , DataMentors DataFuse and SAS DataFlux are fairly expensive. Looking at the Infosolve Web site, it’s clear they offer something relevant, since two flagship products are ‘OpenDQ’ and ‘OpenCDI’ and their tag line is ‘The Power of Zero Based Data Solutions’.

Cost 120

Cost Ideal Customer Profiles SMS Consulting 120

Customer Experience Matrix

JULY 29, 2008

Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. But some systems also outbound call centers, mobile (SMS) messaging, direct mail, online chat, and RSS feeds.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

JUNE 9, 2009

but there’s an online demo that seems to cover pretty much the whole product. a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

APRIL 3, 2007

Of the seven products that seem to be serious marketing systems (as opposed to simple message blasters), four mention voting and related applications (sweepstakes, contests, etc.) Everybody can broadcast messages, usually in multiple formats (SMS, MMS, video, games, Web pages, portals, etc.) So much for differences.

Mobile Marketing 120

Mobile Marketing Marketing Management Paid Search Agency Web 2.0 120