Writing on the Web

JULY 8, 2015

When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

MARCH 7, 2012

Recommendations are similar to testimonials of your good name, good product(s), or expertise. Go through your customer base and connect with everyone who has purchased your products; multiple sales recipients are better. (photo courtesy jannoon028 ). The value of referrals, recommendations, or testimonials cannot be underestimated.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

NOVEMBER 28, 2012

If you’ve got a great product for instance, you can explain some of its main features in a graphic. You can’t really review a product using an infographic, for instance. The very best infographics are attractive as well as useful; boxes and lines everywhere can make things look far too complicated. Clients Like to Be Wowed.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

OCTOBER 23, 2013

” The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Be best of breed. Your goal should be to write and publish the very best content in your field available online. Share your opinions, don’t be afraid to take sides.

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Rules Content Marketing Content Thought Leadership 100

Writing on the Web

DECEMBER 12, 2012

People visiting your website want to see something that piques their curiosity in you and your products and services. Here are some possibilities: To learn more about you and your products or services. To find out how your product (or service) delivers solid results, value, and customer satisfaction.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer.

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Consulting Digg Buzz Blogger 100

Writing on the Web

OCTOBER 9, 2011

How will your product or service make your readers’ lives different? This is where you explain who you are, how you know what you’re talking about, how your product or service can help them, and what’s different about your product or service that will eliminate their problem. Question #4: What is different now?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

OCTOBER 25, 2011

There exists: A shift away from focusing on your products and services (what you know well). Here are a few suggestions to think about: Sit down and try to figure out what you need to do the most to get best results, make a list of your content marketing strategies. Here are some reasons content marketing is getting more challenging.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

MARCH 6, 2013

Like personal trainers and nutritionists, you could aim to vastly improve the quality of your work and productivity through brain coaching. The best way to prevent your brain from aging is to stimulate it with new learning, new activities. Here are a few suggestions, and how I’ve personally tried them out.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

JANUARY 29, 2014

One of the best ways in which to promote your expert ebook is to give away a chapter or just an excerpt from the book. You can have a video-like production in no time at all. You don’t have to write another chapter for every posting, just make sure it’s compelling and relevant to your area of expertise. Give Away an Excerpt.

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

FEBRUARY 13, 2013

Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. It’s best to check in with them daily for up to a few weeks, to see how often they post. However, blog writing can be tougher than you might think. You can also check out how many comments, etc.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

JUNE 4, 2010

Most of it is done on your business blog, which is quite simply, “ The Best Darn Marketing Tool on the Planet.&#. This is what content marketing is all about… what’s your core message and how can you get it out to the people who need your products and services? Product – what are you selling?

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Positioning Content Marketing Banners Content 100

Writing on the Web

DECEMBER 12, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength.

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

JANUARY 31, 2011

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

MAY 16, 2011

It’s the best way to get new viewers to your website and blog. And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

MAY 9, 2011

They may not know which is best so your online site has to do some convincing and comparing. “Visit our page to find out how we can help you create a more productive organization.&#. Most people know when they need a dentist: they’ve got a tooth ache.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. The best way to gain attention and engage readers is through storytelling.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# She most recently wrote about the best colleges online. Blog this on Blogger.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

SEPTEMBER 23, 2010

All professionals who need to sell, either products or services, should read this manifesto. My One Best Tip for How B2B Marketers Should “Do&# Content Marketing. No matter if you’re a company guy or gal, doing marketing officially or not. Blog this on Blogger. Writing Better Content: An Emotional Pathway.

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Ad Building B2B Digg Trust Marketing 100

Writing on the Web

SEPTEMBER 9, 2010

The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. If you’re just starting out blogging one of these is the best way to start. This is where you write posts on your blog for money, maybe reviewing products or services. 3) Pay-per-post.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

MAY 26, 2010

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? Build trust with readers so they ask for products and services. It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ?

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

JULY 15, 2010

A blog is still “The best darn content marketing tool on the planet!&# They already have … just look at the herd mentality of Internet guru product launches. I’ll do my best to help you learn a few tips, trends and tactics and have fun along the way. But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 27, 2010

Get a World View: Before you can sell a product or service, you need to sell a world view. Content marketing with blogs is the best darn marketing tool on the Web, on the planet, in the universe. I think this is essential advice for anyone using a blog for business, not just B2B marketers. So if you’re blogging, face up to it.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JULY 22, 2011

When your blog writing includes positive stories, for example, how a client’s life changed when they started using your product, readers start seeing themselves in the picture. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

AUGUST 10, 2010

When your blog writing includes positive stories, for example, how a client’s life changed when they started using your product, readers start seeing themselves in the picture. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JULY 27, 2010

Formatting: Not enough links to sources, no references to other posts on the topic, not even links to your own website and to your products and services (you are in business, ya remember?). Readers won’t do anything unless you ask them. Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

JULY 15, 2011

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. It doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. When writing online , how can you appeal to readers’ emotions on a business-oriented site? Why should anyone believe you?

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

OCTOBER 5, 2010

The fear is that use of that knowledge could do more than stoke interest in a product — it could more or less compel interest. There have been a few experiments using fMRI machines to scan the brains of consumers while answering questions about products and shopping habits.

Advertisements 100

Advertisements Advertising Ethics Copywriting 100

Writing on the Web

SEPTEMBER 19, 2012

Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. What to Share.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Writing on the Web

AUGUST 4, 2010

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. It doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. How can you appeal to readers’ emotions on a business-oriented site? Same rules apply.

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100