Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. See it in Action.

Paid Search Agency 65

Paid Search Agency Work Management Video Marketing Product 65

Vidyard

JANUARY 15, 2016

15 Experts Spill Their Greatest B2B Video Production Advice. We know that more and more marketers are bringing production in-house. So 15 video experts dished their best advice on B2B video production so you could nail that in-house shoot. Get the Guide. Get the Guide.

Video Marketing 50

Video Marketing Product B2B Best Practices 50

Vidyard

JULY 8, 2019

Should you invest in in-house video production or pay for outside professionals? Learn more about where each option shines—in-house video production vs. outsourcing—and when to use them, straight from the Vidyard experts on the Video Island Podcast. In-House Video Production vs. Outsourced Videos Let’s define our two options here.

Video Marketing 65

Video Marketing Product Advertising Agencies Paid Search Agency 65

Vidyard

DECEMBER 10, 2019

Consider this is an opportunity to learn from the best. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! You really live it and leave with the impression, “Wow, I trust these people now that it’s obvious that their product does what it claims.”.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

SEPTEMBER 21, 2017

A product marketer can attest to this phenomenon when they find out their carefully constructed product announcement has gone through the blender that is the sales team and comes out unrecognizable on the other side. Take back control of the conversation and release soundbites on your product vision.

Video Marketing 87

Video Marketing Product Cross-Selling Marketo 87

Vidyard

SEPTEMBER 24, 2015

So it’s important to think about those metrics during your video brainstorming session – whether it’s an internal discussion or one with an external production team. For video blogs, don’t forget that it’s probably best to incorporate the keyword into your headline and URL as well. Step 4: Follow Through In Post Production.

Video Marketing 108

Video Marketing Product Planning Marketing Analytics Tools 108

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Understand Which Genres Make the Best Background Music for Videos 1.3

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Vidyard

DECEMBER 17, 2019

Below, we’ve written an extensive guide to creating the best how-to videos. Watch and Learn Mat King, Vidyard’s Video Production Manager, delves into the essential things you need to know about how to videos: What they are and how to create one that teaches your audience what they want to learn. What Are Some of the Best How-To Videos?

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

DECEMBER 22, 2017

So here are some tips for helping your nonprofit staff stay productive this holiday season. It’s something that’s a little different and special during the holiday season, but it still maintains productivity. It will keep them motivated to do their best when they’re feeling burnt out. Give them a reason to be productive.

Product 61

Product Merchandising Social Media Resources 61

Vidyard

JANUARY 15, 2016

Which is why we sought out leading video production experts and picked their brains for you. Most companies spend more on their homepage video than their client testimonials or product videos as higher funnel content typically requires a higher production value. Wait, a whole story in one minute?

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Vidyard

JUNE 28, 2017

Launching a new product can be a challenge. So now if you’ve ever been involved with a product launch at all, you’re probably familiar with some of the key challenges. As a product marketer, I’m always concerned about how can we communicate the value of our product? Video’s a great way to do this.

Video Marketing 74

Video Marketing Product Open Rate Click Rate 74

Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . Vidyard’s Award-Winning Personalized Video Campaign. More Information.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Vidyard

JUNE 9, 2017

from gnarly bay productions, Inc. And here’s a good source for public domain compositions with high quality production available at a reasonable price: Partners In Rhyme. The post How to Choose the Best Music for Your Video Marketing Projects appeared first on Vidyard. Updated in 2017: Music As The Star.

Video Marketing 117

Video Marketing Ad Frequency Paid Search Agency Domain 117

Vidyard

SEPTEMBER 18, 2014

Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. Are you looking to introduce a new product or announce a rebrand?

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Vidyard

JULY 6, 2017

My name is Tyler Lessard, and in this Chalk Talk we’ll discuss the latest best practices for creating personal video messages proven to convert. It could be your website, it could be a customer success story, it could be a product page, and this gives you an opportunity to talk about how that’s relevant to them.

Video Marketing 84

Video Marketing Practices Best Practices Response Rate 84

Vidyard

JUNE 8, 2020

All entries are judged by over 200+ working industry leaders that span video platforms, television, streaming networks, production companies, and more. Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Vidyard

JULY 13, 2017

Computer products like graphics cards are judged against industry benchmarks to see how they rank against their competitors. That’s why we’re so excited about this new research from Ascend2, Best-in-Class Benchmarks Creating and Sharing Content. What’s the most interesting thing about best-in-class businesses?

Class 60

Class Advertising Benchmark Best Practices Distribution 60

Vidyard

DECEMBER 28, 2016

Every year we sit down and put together the best videos from the year that just passed. This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! Best Comedy. Best Personalization. Best Online Celebrity Partnership.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Vidyard

DECEMBER 2, 2013

In the first half of our chat at Inbound 2013, Paull Young, the Director of Digital at charity: water told us that video was the best way the non-profit has found to inspire people ; but this made us wonder – how are they creating all of their amazing videos? Share some of your video production hacks in with a comment below.

Video Marketing 52

Video Marketing Product Copywriting Creativity 52

Vidyard

OCTOBER 4, 2016

There are a lot of words of wisdom out there, coming from some of the brightest and best minds of ancient times and our own times. One of the best ways to do that? Otherwise you’d be missing out on some of the best opportunities still to come this year. Go to awesome industry conferences! October 18-19, Miami.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Vidyard

JANUARY 11, 2016

It’s a natural part of being a predictive marketing platform—using data to determine what our best customer looks like, so that we can go out and market to customers that look like them. We’re always looking to create content that appeals to our best-fit accounts. At EverString, we are all about using data to understand our customers.

Video Marketing 50

Video Marketing Product Lead Scoring Lead Ranking 50

Vidyard

JANUARY 27, 2015

You’ve got an amazing product and you want to teach the world how to use it. But with so many products and so many videos out there, how do you get the world’s attention? My point is that if your product tutorial doesn’t look professional, it isn’t going to be trusted or even watched.

Video Marketing 51

Video Marketing Product Work Management Youtube 51

Vidyard

FEBRUARY 10, 2015

Capacity or timing issues might force you to seek out an outside video production company or agency to create your video content. Can the production company handle campaign volume? Whereas if you want to create short profile videos for all your products, or create how-to videos, then the sky’s the limit.

Paid Search Agency 51

Paid Search Agency Video Marketing Product Companies 51

Vidyard

APRIL 7, 2015

Sometimes it’s best to learn from someone who’s been there, done that … over and over again. Then you can back into the creative concepts, production and video marketing. Focus on more videos across multiple platforms at a lower production cost per video and put more into the marketing part.

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Vidyard

DECEMBER 9, 2015

By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Want to learn more about a certain best practice? Lattice, a company providing industry-leading predictive analytics, has mastered these video marketing best practices.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

DECEMBER 30, 2015

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. So crack open a fresh page in your 2016 planner and take notes from the best. Best Use of a Customer Story. Best Use of Humor in B2B.

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Vidyard

DECEMBER 29, 2014

This is the best of the best in both B2B and B2C footage – you’re going to want to learn from these guys. Best B2B Series: AT&T’s “Frank & Charlie” AT&T went all out in this entertaining series of a veteran network technician and his rookie counterpart. Breathtaking.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Vidyard

APRIL 21, 2014

It’s our bet that as you’ve started making videos to support your marketing efforts, you’ve realized there’s more to it than uploading your video to YouTube and hoping for the best. Covering pre and post production, there are some tips in here for everyone! What’s YOUR video marketing story?

Practices 51

Practices Video Marketing Lead Ranking Tips 51

Vidyard

JULY 28, 2016

We want to be the very best – like no one ever was! Jeff is a man of many words, and as leader of the Product Marketing gym, he and his Ditto Carmen have to be ready for any battle with other gyms. Kim and Etta team up to run the best webinars in the world, and Etta uses Energy Ball to make sure everyone is as excited as can be.

Advertising Agencies 50

Advertising Agencies Best Practices Paid Search Agency Blast Campaigns 50

Vidyard

JULY 28, 2016

We want to be the very best – like no one ever was! Jeff is a man of many words, and as leader of the Product Marketing gym, he and his Ditto Carmen have to be ready for any battle with other gyms. Kim and Etta team up to run the best webinars in the world, and Etta uses Energy Ball to make sure everyone is as excited as can be.

Advertising Agencies 50

Advertising Agencies Best Practices Paid Search Agency Blast Campaigns 50

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. Demo Video Best Practices 8. 9 of the Best Product Demo Videos 8.1

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

NOVEMBER 21, 2016

You don’t have a direct line to bringing in sales and increasing profits or building product lines. Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the business, leading to an increase in morale and productivity. But are you using video?

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50

Vidyard

NOVEMBER 21, 2016

You don’t have a direct line to bringing in sales and increasing profits or building product lines. Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the business, leading to an increase in morale and productivity. But are you using video?

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50

Vidyard

OCTOBER 4, 2016

There are a lot of words of wisdom out there, coming from some of the brightest and best minds of ancient times and our own times. One of the best ways to do that? Otherwise you’d be missing out on some of the best opportunities still to come this year. Go to awesome industry conferences!

Conference 51

Conference Forrester Best Practices B2B Sales 51

Vidyard

DECEMBER 12, 2014

You know your audience best, but regardless of the style of video you wish to create, the message of the video should follow certain guidelines. The post Video Best Practices that Apply in Every Industry appeared first on Vidyard. First and foremost, we all must take our audiences into consideration.

Video Marketing 50

Video Marketing Practices Best Practices Thought Leadership 50

Vidyard

NOVEMBER 4, 2015

This can include what products a company already owns, its typical purchase cycle, key contacts and more. The goal is about being must-see for a targeted audience, who hopefully will in turn feel informed and appreciated, and ultimately motivated to purchase the service or product you’re offering.

Video Marketing 50

Video Marketing Work Management Best Practices Marketing Management 50

Vidyard

DECEMBER 3, 2019

5 Explainer Video Best Practices 6.1 6 of the Best Explainer Videos 7.1 No matter which of the explainer video styles you choose, though, your goal is to explain your product or service while answering the question “what’s in it for me” from the perspective of your audience. Types of Explainer Videos 4.1 Start Strong 6.3

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126