The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. How about product people?

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The Effective Marketer

NOVEMBER 6, 2012

Does it have your product name sprinkled throughout? Does it focus on what your product does and describe features? The best way to start cleaning up your content is to review it with a buyer’s eyes. Sometimes marketers and especially product marketers suffer of what I am going to call industry-induced content myopia.

Marketing Automation Services 100

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The Effective Marketer

DECEMBER 8, 2010

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. Some of the issues discussed were: Who manages and who owns the CRM system in your organization?

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The Effective Marketer

FEBRUARY 19, 2013

In established companies the question is similar, but it often is a question of where to focus their resources to get the best results. Some want to go after additional industries so that the message can be spread out and the company name (or product) can become known elsewhere.

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The Effective Marketer

AUGUST 10, 2014

Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. How quickly they can react and if they are product-centric or sales-oriented.. The Right Marketing Structure.

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The Effective Marketer

JUNE 7, 2012

Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. To measure fit, she recommends using questions that help decide if the potential buyer is a match the company and its products.

Lead Scoring 100

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The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Good question! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

MARCH 22, 2012

Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. Best practice companies, on the other hand, will typically close 14 deals out of 1,000 inquiries. How do you get to be a “best practice” company and increase your efficiency? Enable (help reps increase productivity, both for sales and marketing-sourced demand).

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The Effective Marketer

AUGUST 23, 2010

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Schaefer , another excellent blogger and marketer. United States License. United States License.

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The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

SEPTEMBER 25, 2012

Help your partners with tips on best practices for list segmentation (who’s a good target based on your experience) for your solution. Have a plan for reaching out on a quarterly basis to your partners and ask how you can help them promote your products.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 17, 2012

ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. So many products, selling from a dollar to over $100, seem to focus on just one thing: starting a blog. Organize and plan products. Now you want to see it actually DO something for you.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

APRIL 3, 2012

Tech support is the low-hanging fruit where you could have a message talking about how to make the most of your product, give a tip that will help them with the product, or talk about a solution for a problem people have been encountering lately. The best way is to give them something they don’t expect and that they will have use for.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. More recently even Twitter mascots have been showing up as a company’s public face. United States License. United States License.

Planning 100

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The Effective Marketer

AUGUST 10, 2011

Want to make sure the content you and your team just created is really the best you could have done? Then review it and see if the content you had created still looks like the best you can do. You may get some interesting reactions and questions that can help further fine tune the message. The Message Behind the Content.

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

JULY 16, 2009

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Effective Marketer

MAY 20, 2011

Afterall, as Stefannie Tilton best said, “ You can’t make a connection with your audience unless you know who you’re trying to reach “ Personas Drive Content Quality.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

JUNE 1, 2012

Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. Content drives marketing automation, so the best starting point is to understand what you already have.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

Work Management 100

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The Effective Marketer

JULY 7, 2011

Building products that sell themselves is a neat idea and had worked well for GE for years. Some of its best-thought-out new offerings were fast becoming commodities.&#. At GE some units had a tendency to develop products because they could, not because the market needed them. The Integrator.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

FEBRUARY 9, 2012

Sometimes, despite your best efforts you can’t seem to move the marketing needle enough. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. Marketing is evolving , there is no denying that. Sometimes there isn’t any noise.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JANUARY 13, 2011

In their research they also classify companies according to their results in email marketing usage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

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The Effective Marketer

SEPTEMBER 20, 2010

Sometimes going against established “best practices&# may pay off. Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sources for more info on this story are: Creativity Online article, F*ck Smaller. United States License.

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The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. The best take away from the presentation is their conversion formula: C = 4m+3v+2(i-f)-2a.

Training 100

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The Effective Marketer

NOVEMBER 30, 2009

Books and theories exist on how to get people to perform their best or to change the way they behave (“ Bringing Out The Best In People &# comes to mind) but rarely we see those in action. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget Creation 100

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The Effective Marketer

FEBRUARY 10, 2011

billion emails sent. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

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The Effective Marketer

OCTOBER 14, 2010

.&# MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License. United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

Get people to buy our products! Nothing is purely good or bad Social Media In Three Easy Steps Step 1: Learn how to use it Before judging whether something works and the best way to use it, first attend a course, read a book, talk to people that are using it. Tell them about a new release! And similar comments ensued.

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The Effective Marketer

DECEMBER 8, 2009

What else is out there, you may ask. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

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The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. United States License.

Conference 100

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The Effective Marketer

FEBRUARY 15, 2009

What is the best ad campaign you’ve seen recently? Which is the best website? The lesson here translated into the marketing realm is that you should always keep an eye out for the competition, for your partners, for other similar companies, for what is said to be working and why. Who in your industry is the king of PPC and SEO?

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 13, 2011

It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad. Collect and Engage : make sure you have a way to collect information from those interested in learning more about your products or services, and have a process that will make collecting such information easy on you.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

SEPTEMBER 27, 2010

That’s why we made our best to create a really plain way of getting things done. One of our core objectives is to make our tool usable by people with different backgrounds, of course technical staff but designers or people more focused in the business side as well. United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 26, 2012

Aggregate the Best of Your Niche. Enable Subscriptions via Feed + Email (and track them!). Attend and Host Events. Use Your Email Connections (and Signature) to Promote Your Blog. Survey Your Readers. Add Value to a Popular Conversation. Connect Your Web Profiles and Content to Your Blog. Bonus) Be Consistent and Don’t Give Up.

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

APRIL 6, 2009

Another person is now sitting on that same chair, trying to do his best, just like you did. By continuously showing that you’re the best candidate. It’s not over when the interview is over After the interview you’re not off the hook. How do you keep yourself ahead? Send written thank you notes to EVERYONE that you dealt with.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JULY 12, 2009

So the next best thing is to think about the story. So the next best thing is to think about the story. This is often the most important piece of information of the whole presentation. What is the story? Saying “we didn’t reach our sales goals” is OK, but after the initial shock, people will wonder exactly what happened.

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