Paul Gillin

JUNE 22, 2012

It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

MAY 27, 2010

Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. IT pros swap tips and tricks, review products and upload video tutorials. Members have posted more than 15,000 product reviews and created hundreds of discussion groups.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites). sato @ oracle.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JANUARY 16, 2012

Best practices are recognized through online nomination and voting in which people recognize the accomplishments of their peers. Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.”

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Twitter, social networking sites).

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? I downloaded and read most of them. I tweet almost all of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

AUGUST 20, 2013

How good is a competitor’s product? Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team. Anything that ticks off the prospect can sabotage the sales, so salespeople are trained never to express strong opinions, especially negative ones.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JULY 29, 2011

Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. They also have multiple presences within each channel, such as product-specific pages on Facebook. Monitor Social Conversations. Manage Social Content. Practice SEO. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

AUGUST 4, 2011

Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list. Now that we’ve looked at examples of Facebook best practices, what can we learn from them? Nearly 1,100 people have responded.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

FEBRUARY 7, 2011

If people don’t get the joke in the first place, then attempting to tell people why it’s funny just looks pathetic at best and arrogant at worst. Deforestation is a great tie-in to product discounts. Unfortunately, anyone knows that it’s pointless to explain a joke. I don’t know who counsels Groupon about public relations.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

SEPTEMBER 8, 2010

It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. Crowdsourced product development is far cheaper than hiring legions of engineers. Similarly, sales must evolve into more of a consultation and systems integration role.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

AUGUST 26, 2010

One of Alice’s best friends lives in Texas. They will encounter managers who believe that Facebook is a productivity drain and who would rather employees spend an hour in traffic jams each day than get work done from home. Their relationship was already well established last year long before they met each other for the first time.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

DECEMBER 9, 2011

Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). The employee-focused social network is changing the way the business operates.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

SEPTEMBER 17, 2014

Editors get little credit for what they do, but like film directors and record producers, their function is essential to a quality product. The best editors have spent years in the field with their constituents and continue to speak to them every day. Editors take pride in seeing a product they can be proud of.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. 27 of the PDF). 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

OCTOBER 10, 2012

Cisco has long done a good job of leveraging video in almost every kind of communications, from product announcements to contests to customer testimonials. There are numerous successes, and Tim’s list on SocialMediaB2B is a good starting point. I would add Cisco to that list. Keep it brief. Have good lighting and sound quality.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

NOVEMBER 28, 2011

Most CIOs are taking an attitude of, at best, benign neglect toward social networks. While those numbers have improved from two years ago, they still indicate an entrenched suspicion that social networks are at best time-wasting extravagances and at worst latent security threats. Same Old Song and Dance. Playing pays off.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

DECEMBER 16, 2010

Weak products will disappear quickly from the market, and advertising won’t be able to save them. Our range of options for buying and selling products and services will expand by orders of magnitude thanks to global connectivity. The best book I’ve ever read on media transformation is The Chaos Scenario by Bob Garfield.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. “Community isn’t just about discussing products but about getting to know each other and making friendships,&# says Nicholas Tolstoshev, a Spiceworks community manager.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 9, 2011

In the computer industry, which is what I know best, $1 to $1.50 Journalists are quick learners by nature and their time to productivity is short. Paying within two weeks, rather than the corporate-mandated 60 days, will make you their best friend. is the going per-word rate for marketing-commissioned pieces these days.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. Leverage skills and distribute workload.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

SEPTEMBER 15, 2011

Most experts I’ve spoken to on this topic say that sentiment analysis tools are at best 70% accurate. A lot of people have been talking about Hewlett-Packard lately, but I doubt it’s driving profitable sales of HP products. If a teenager calls something “sick,&# it’s a compliment. TopazPartners.com.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

AUGUST 9, 2012

Best Defense. The best defense against a Twitter attack is to listen. Free Twitter clients like TweetDeck and HootSuite do a good job of catching mentions of your brand or products. If the satirist is working within Twitter’s guidelines, you have to take a more conventional crisis management approach.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 24, 2010

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. The best way to select relevant metrics is to work backwards. In order to do ROI right, you need to track every customer contact, not just interactions with the sales force.

ROI 50

ROI Paid Content Social Marketing Webcast 50