KoMarketing Associates

OCTOBER 9, 2012

This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. While your strategies for each social media site vary, you shouldn’t write off any network until you’ve applied the best practices and analyzed the results each has on your business. B2B Best Practices for Instagram.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

KoMarketing Associates

MAY 16, 2013

Based on Blue Ocean Market Intelligence’s “ Fortune 100 Social Effectiveneess Index ” and our own social media knowledge, we’ve identified 10 of the best B2B Facebook pages out there. Much like Honeywell, the company does a great job engaging with customers through a good mix of product announcements and general industry-related posts.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

JANUARY 16, 2014

82% of B2B Marketers are increasing content production in the next 12 months ( source ). In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. Google notes the best titles are clear and concise.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

OCTOBER 5, 2022

Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video. YouTube (63%) is still the best platform for video hosting, according to the majority of respondents.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

JUNE 22, 2022

As video continues to increase in importance for marketers, previous research has indicated that B2B buyers already consider it to be one of the best forms of content. Additionally, 93% of B2B buyers claim that video is critical when it comes to building trust in a brand.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

MARCH 3, 2020

The start of any advertising campaign should always lie on discovering the target audience and how they search for products. What do buyers not like in a product? With Google Shopping ads, companies can upload a product feed that will allow for their offerings to show up right in the search engine results page.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

DECEMBER 20, 2022

In this training, our team was able to ask Brie their most pressing GA4 questions and learn best practices for the platform. One exception that Brie called out was eCommerce sites that have UA Products running in their analytics. Products are now Items in GA4. It’s not necessarily in the best location!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

FEBRUARY 10, 2021

What’s irrefutably true is that Google is evolving in its quest to deliver the best answer to every query. For each element, I’ve provided an example and the SEO best practices to consider. Best Practices for Title Tags. Best Practices for Meta Descriptions. Best Practices for URLs. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

OCTOBER 13, 2021

Although marketers have seemed to excel in the production of personalized content, previous research indicates that they have not been the best when it comes to management. However, most (42%) said that they do not actively measure the return-on-investment of the content they produce, suggesting there is a wide margin for error.

Demand 234

Demand Content Marketing & Strategy Statistics 234

KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

AUGUST 19, 2020

It’s where users get the most information and determine if the product or service is right for them. Find What Elements Work Best. With Optimize, users can alter different elements on a landing page, test them, and find the combination that leads to the best results. The page itself needs to be perfect to acquire new customers.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

AUGUST 12, 2020

By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for. It’s exceptionally powerful to remind and urge your audience that not only do you hold the product category they are looking for, but you also list a series of very specific brands and products for them to compare.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Sitelink extensions : Send users to a specific page of your site, such as a product page, sale page, or store hours.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JULY 2, 2020

That may be a missed opportunity, as we’ve found that if you apply a few best practices, LinkedIn ads can perform well. Show your product in action. Even a B2B SaaS company that has a highly complex product can show a few screenshots of how their product works, and the value it delivers to its customers.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MARCH 26, 2019

As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. For B2B marketers, this means bringing your product to life with specific applications, examples, and client stories. Good storytelling is an art form. Get to the Point.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

KoMarketing Associates

DECEMBER 7, 2017

Facebook is usually faster to update than a website, making it an easy way to notify customers about office closures, product announcements, or other news they may be interested in. All our copiers come with a 10-year guarantee and are the best for businesses who are looking for reliability, ease-of-use, and affordable copies, consistently.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

AUGUST 18, 2020

Meta description 1: B2B video marketing on LinkedIn is one of the best opportunities in marketing if you want to increase engagement and drive business at the same time. 41% of marketers think video is THE best content format for building relationships that generate leads. Product videos. B2B Video Marketing on LinkedIn.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

APRIL 30, 2018

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. Less than 50 percent stated that they consult vendors’ product websites. different information sources on average during the buying journey.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

KoMarketing Associates

DECEMBER 12, 2018

Fifty-four percent of the best-in-class marketers said that their email-driven content marketing strategy has been successful at achieving their top priorities. About 77 percent believe they should receive information on how to get the most out of their product, while 73 percent expect instruction on different ways to use their product.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

KoMarketing Associates

AUGUST 7, 2018

We can’t tell you which big ideas are the best things to test for you. They stripped everything down to its essence, from product lines to the design of individual products. The best way to solve this is to get a front-row seat to how your audience experiences your marketing. Of course not. email opt-in forms.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. Our best prospects generally start as non-paid subscribers. For CabinetM, at our stage of development, expanding our pipeline is our top priority.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MARCH 22, 2018

Difficulty identifying your best keywords. Challenges in keeping up with new product launches and keyword expansion. Automatically crawl pages when you make changes or update your products. Identify the Best Keywords for Niche Markets. How can DSAs help B2B advertisers? What types of targeting are available?

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. If you’re a B2B SaaS marketer considering your 2020 plans, we hope this roundup of best practices for B2B lead generation will be helpful. But best practices are a smart starting place. And yet… it’s still a winnable game.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

NOVEMBER 27, 2018

Remember SEO Best Practices: Link to reputable sources, create well-optimized title tags and descriptions, and consider Schema markup. When asked about keyword density, we believe it really comes down to educating the individual asking the question about how Google’s algorithm has changed, and therefore SEO best practices.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 8, 2021

Keep in mind, however, that the benchmarks for your business might vary based on your industry, product type, or even target audience. How many users sign up for your product, buy your service, or purchase a software plan? The best marketing comes from happy customers. Conversions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 2, 2019

It matters in people’s perceptions and it leads people to decide whether or not they’re going to buy your product and become a customer for life.” One of the best places to establish thought leadership and earn credibility is on Quora. They give you a voice in questions being asked about your organization or products.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MARCH 19, 2019

Unlike other objectives for social media advertising, such as engagement and website visits, trying to acquire quality leads involves choosing the correct audience that will ultimately buy the product or service. For acquiring leads on LinkedIn, the best type of format is a sponsored content ad, utilizing the LinkedIn Lead Gen feature.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. For e-commerce websites, ratings that appear in individual product listings are important.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

FEBRUARY 20, 2018

Here is some of the information we request from each of our clients at the beginning of the program: Overview of Business – company history, competitive advantages, key products and services, etc. Schedule a Product Demo. Enter product demonstrations. Sure, product demos are classically designed for the seller’s prospects.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

APRIL 11, 2017

how-to, product)? The best way to optimize your video content is the same as any other content – look at the analytics and make small improvements! In your opinion, what is the best channel for B2B marketers to distribute their videos (e.g., We’ve seen both in-house and external production used really effectively.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

FEBRUARY 13, 2018

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Showcase Your Services, Tools, and Products In Use. How can your product help save time and money for a potential customer? Welcome Leads Through Webcasts.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

FEBRUARY 5, 2019

For each element, I’ve provided an example and SEO best practices to consider. Best Practices. Best Practices. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered. Best Practices. Search Result Titles. Keep title around 55 characters.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

JANUARY 23, 2018

to gauge which methods work best when attempting to reach out to industry professionals. When it comes to replying to marketers, the majority (77 percent) said that they only do so when they are being presented with a relevant product/service. Spiceworks recently conducted a survey among 500 IT buyers in the U.S. percent).

Email Marketing 120

Email Marketing Paid Search Agency Trade Show Differentiation 120

KoMarketing Associates

OCTOBER 21, 2020

While there are several ad formats to choose from on LinkedIn, lead generation campaigns are one of the best ways to ensure conversions through LinkedIn advertising. For example, does the audience need to get to know the brand via an eBook, or are they ready to book product demo? .

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

AUGUST 28, 2018

This list is historically generated through research associated with product and marketing collateral, competitor and industry insights, and interviews with key personnel and business stakeholders, among other resources. What percentage of the top (first page) search engine results include vendor-specific product or solution-based web pages?

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

JUNE 12, 2018

Ryan Charles , Marketing Director of Hire a Helper, shared his insights about newsjacking, aka taking advantage of news stories to promote a product or brand. It’s best if you have some kind of connection to a story: – geographic. 74% of consumers say keyword based searches are not helping them find the products they want.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

APRIL 10, 2018

The same could be said for how users use your products if you have a SaaS product or something digital you can track. It focuses on a specific incentive, such as converting the customer after they request a copy of your latest e-book or drawing competitor clients over to your products instead. Exclusive Incentives.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212