Customer Experience Matrix

DECEMBER 13, 2020

It seems just yesterday that we were impressed to hear that a company’s product was “AI-powered”. Marketers increasingly worry that AI will ultimately replace them , even if it makes more productive before that happens. A closely related subplot is continued security breaches as companies fail to secure their data despite best efforts.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Customer Experience Matrix

OCTOBER 27, 2019

Such services can be important tools for retaining clients, since switching customer database providers is painful at best. Their decisions to build their own CDPs are a bit perplexing, given that most have made many other acquisitions to fill gaps in their product lines. Note that there will be exceptions to this new rule.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Customer Experience Matrix

NOVEMBER 3, 2018

I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture. An important point is it’s hard to do a good job of delivering messages, so delivery systems are large, complex products. It often depends on the origins of the product.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

JANUARY 27, 2021

They believe – based no doubt on what buyers are telling them – that companies still want to buy an integrated product that meets their needs without any assembly required. More formally: In the long run, suites always win the competition between suites and best-of-breed systems.) Still a suite, but a different kind.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

FEBRUARY 3, 2020

Using our best guess at CDP employment for each vendor, only one of the twelve vendors involved funding or either side of an acquisition is among the industry’s five largest (SessionM, bought by Mastercard). Asset sales aside, these are all ways for companies to strengthen their business more quickly than organic growth permits.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Customer Experience Matrix

DECEMBER 16, 2018

So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Product Scope CDP product scope has a more convoluted history than you might think. But the nature of software products is to expand their functions.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

APRIL 1, 2020

The index draws on trillions of Web visits tracked by Adobe systems to construct a digital consumer shopping basket tracking a mix of products including apparel, electronics, home and garden, computers, groceries, and more. Food and health products fell after an initial stock-up surge in mid-March.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

SEPTEMBER 6, 2018

Master Data Management can be loosely defined as maintaining and distributing consistent information about core business entities such as people, products, and locations. In fact some CDPs rely on MDM products to perform this function. This is the best way to manage standardized entity attributes.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

MAY 24, 2017

One of the grand challenges facing marketing technology today is having a computer find the best messages to send each customer over time, instead of making marketers schedule the messages in advance. In concrete terms, this often means cross-selling into product categories the customer hasn’t yet purchased. Bean, and Staples.

Promotion 176

Promotion Lead Scoring Lead Ranking Optimization 176

Customer Experience Matrix

JULY 25, 2020

There also needs to be an underlying framework to ensure the product can mature without extensive rework. At best, they’ll learn about the scope of the different products. But beware of such situations: the more products you test, the less likely your staff is to learn each product well.

Work Management 194

Work Management Marketing Management Sample Vendors 194

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had already seen quite a few small acquisitions, mostly by agencies or vertical industry specialists adding customer data management to their existing product lines. And you can be sure that clever salespeople at both companies will offer the products as CDPs if that's what it takes to close a deal. Acquisitions.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

OCTOBER 29, 2017

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. its phone clients sell many more products than text; it has a smattering of clients in financial services and manufacturing; and it has corporate offices in Dubai and headquarters in the Netherlands. .;

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

APRIL 13, 2017

It can also build a product catalog either by scraping product information directly from the Web site or by importing batch files. It achieves this magic through the previously-mentioned Javascript tag, which can superimpose Monetate-created components such as hero images, product blocks, and sign-up forms.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JULY 27, 2018

Regarding the second, she states its best for marketing and IT departments to work together given the complex technical challenges of marketing systems in general and customer data matching in particular. This is why the most productive discussion around CDPs right now revolves around use cases. She’s right.

Enterprise Management 149

Enterprise Management Work Management Marketing Management Vendors 149

Customer Experience Matrix

OCTOBER 2, 2012

KXEN has since given me a closer look at the lead scoring product, underlying technology, and future plans. At best, marketers could summarize such data and add the summary to the lead object, but that requires human intervention. This uses the same automated modeling methods as KXEN’s established on-premise product.

Lead Ranking 120

Lead Ranking Salesforce.com Automation Lead Scoring 120

Customer Experience Matrix

NOVEMBER 24, 2016

My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. But some older systems qualify as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 19, 2018

But as I gathered answers from the two dozen vendors who will be included the CDP Institute’s comparison report, I found that at best one or two provide the type of attribution I had in mind. Next best action and bidding models. This wasn't enough to include in the screening list. the marketing mix. Journey analysis.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

MARCH 24, 2016

One person told me he liked the case studies best; no surprise there. I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc. You’d show the best ones in between speeches or on a loop in the exhibit hall.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

NOVEMBER 14, 2016

My own attention was more focused on the product announcements. In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.) The company also announced enhancements to existing products. Makes a lot of sense to me.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

MARCH 14, 2017

They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery. Unified customer profiles make these products look like Customer Data Platforms.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

APRIL 15, 2014

More concretely, “make money” is a goal; “make money by building high quality products for which customers will pay a premium” is a strategy. You still have to deliver a reasonable degree of customer intimacy, just as you still have to deliver a reasonable degree of product quality.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

MARCH 6, 2016

These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. Infusionsoft’s challenge is to convince a large fraction* small business owners that their product is also essential. million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

JUNE 13, 2016

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. The prospect of seamlessly integrating third party data with a company’s own sales and marketing products is intriguing, although neither Salesforce nor Oracle has done much with it.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

JANUARY 5, 2017

What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated. If it finds that different actions work better for different clusters, it will assign the best action to each group. (In See my original Optimove review from three years ago (!)

Automation 120

Automation Optimization Campaigns Segmentation 120

Customer Experience Matrix

SEPTEMBER 18, 2023

Prioritizing cost over requirements will surely lead to more companies purchasing unsuitable products. How is external data best integrated with a conventional CDP? What worries me more than bad news is the hints that companies are making poor decisions. Putting IT in charge of martech will almost surely lead to unhappy martech users.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Customer Experience Matrix

AUGUST 27, 2020

Companies may prefer to stitch together several “best of breed” components or to find a privacy solution within a larger system. Now that we have a framework, let's apply it to a specific product. System functions are exposed via APIs which let the company, clients, or third parties build apps on top of the core product.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

AUGUST 21, 2015

But on further reflection, I recognized that these landscapes are really a type of directory that helps marketers find available products. As you see, this contains four sets of products: the original six landscapes, divided between the static images and the two interactive options (both very cool).

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

DECEMBER 1, 2017

It’s not my favorite exercise: the best prediction is always that things will continue as they are, but what’s really interesting is change – and significant change is inherently unpredictable. See Martin Gurri’s The Revolt of the Public for by far the best explanation I’ve seen of how the Internet affects politics.)

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

FEBRUARY 2, 2017

It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. Quaero has built standard connectors to common products, both to load data and access it. So they come up with similar solutions. Simultaneous rollout. I've had this picture in my head for years.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Customer Experience Matrix

DECEMBER 20, 2012

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.** The jury on that is very much still out.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

JANUARY 20, 2016

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. So, what distinguishes InsightBASE from other intent-based products?

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JULY 17, 2015

Among segment-based systems, collaborative filtering uses product selections almost exclusively: this is the classic “customers who looked at this product also considered these products” approach, which doesn’t take into account other aspects of the customer’s history.

Segmentation 120

Segmentation Work Management Analytics Automation 120

Customer Experience Matrix

DECEMBER 13, 2012

If there has been a change, it’s recognition that the company can’t build everything itself: hence the partnerships and app center, which use other developers’ products to extend SiteCore to other channels. Most decision managers assume content is best stored with the touchpoint systems, while SiteCore wants to store most content itself.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 30, 2014

Once this sort of thing starts to happen, there’s an opportunity for the different machines to negotiate with each other or for suppliers to incent the different machines to favor their products. It would then ask only the best-served customers to make ratings. This is another product somebody should build if they haven''t already.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

APRIL 13, 2016

Journey optimization engines also provide at least some tools to analyze customer journeys and choose the best customer treatments. UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

APRIL 15, 2015

The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Some products sell mostly to smaller companies, some to companies with many different products, some to customers who want new prospect names, some who want to incorporate external behaviors, and so on.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

MARCH 24, 2015

At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Of course, the products have all been modified to some degree since their acquisitions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120