best Product Related Topics 
Chris Koch
MARCH 12, 2010
Product leadership. These are companies that rely heavily on innovative, exciting, status-conferring new products to hold customer interest. The good news is that we may look back on social media as the movement that made high levels of customer intimacy as achievable as product quality seems today. Intimacy through content.
Chris Koch
JUNE 18, 2012
As I say in the SCN post and as I’ve mentioned here plenty of times, I think we are kidding ourselves if we think that many of our best SMEs are going to take the time to blog. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback. Others call it ghost writing.
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Chris Koch
FEBRUARY 11, 2014
For example, what customer do you know of that would be willing to sit for hours in sub-zero temperatures just to get your product (okay, maybe Apple fans do that somewhere, but other than that, it works. What’s the best way to deliver a more engaging experience to season ticket-holders and casual fans alike?
Chris Koch
JUNE 17, 2009
Apple has violated both of those rules this week, and I’m sure they could care less—Apple long ago concluded that their products are so much better that customers will overlook the arrogance with which they treat customers. Apple creates great products. I can’t. Can you?
Chris Koch
MAY 6, 2011
The best of these is still Technorati, because blogs are, in and of themselves, the most influential channel within social media. For example, many ITSMA members are companies that began by selling B2B products but are now trying to become known as full-service solution companies. These fall into two categories: The number generators.
Chris Koch
APRIL 10, 2009
This depends on whether the products and services themselves are knowledge intensive. In industries where the product or service is very information intensive, such as research, management consulting, technology, aerospace, etc., Especially in B2B, products and services are becoming more complex and sales cycles are getting longer.
Chris Koch
MAY 19, 2014
MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society.
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