Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Make data your best friend. Does product pricing influence the purchase decisions of your customers?

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

MAY 15, 2013

Placing the CMO in charge allows for the best of both worlds. The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer. What’s the best way to make all this happen? One word: data.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)?

ROI 100

ROI Business Social Media Webinar Metrics 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Earned 2000 product recommendations.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

MAY 29, 2013

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You’d know exactly when to introduce your promotions and offers, and you’d know which promotion would work best with each particular customer.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Polyphasic Sleep » What Is Productivity? In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. productivity equals value divided by time). What is the “value&# in our productivity equation?

Product 100

Product Blogger Terms and Conditions Copyright 100

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. They leverage tweets and photos online to express the joy that fishing and hunting enthusiasts have when using their products.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

With this information, you can then build a thoroughly fleshed out strategy for staying ahead of the curve in terms of delivering the right products to its best possible customer as often as possible. The perception your brand and product offering creates. General buying and browsing habits.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Should you offer exclusive products or discounts?

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

MAY 16, 2012

So if change was in order, they had to employ their best guesswork based on 3 months of retroactive data to tweak and hone. Then, another “Hail Mary” pass resulting in hope becoming the marketer’s best friend. Furthermore, the feedback they got was not particularly nuanced.

Social Marketing 100

Social Marketing Marketing & Strategy Social Media Opinions 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video.

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

JANUARY 19, 2010

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

APRIL 4, 2013

What I’m talking about is giving consumers control, a tool that allows them to quickly and easily learn something about a specific product or service. This beta product offers an exciting peek into one vision of what might be in store for marketers and consumers alike. Who’s to say which will work best? It’s nothing new.

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Buzz Marketing for Technology

DECEMBER 19, 2012

One of the best examples of this growth in e-commerce is the airline industry, which was once dominated by call center activity. Amazon.com certainly set the gold standard for best practices in personalization—with its unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Wasn’t ready to purchase the product. Product prices higher than they were willing to pay. Wanted to save products to the cart for lower comparison. They want to make sure they are getting the best deal and experience possible, and it’s up to you to give it to them. Wanted to compare prices on other sites.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

JANUARY 7, 2009

A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. The goal of collaboration is to include as many people to get the best thinking on any given issue. He was co-founder of Beyond Inc., Lee has a B.A. in Physics and B.S.

Wiki 100

Wiki Enterprise Management Verticals Privacy 100

Buzz Marketing for Technology

JANUARY 4, 2011

Want to know what customers really want from your product or service? – Luke created a game (either face to face or online) in which you can actually give play money to customers to buy a feature for your product – but the catch is they don’t have enough money to buy any one feature by themselves. Why not play Product Box !

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

MAY 30, 2012

And despite best attempts, they cannot produce earth-shattering results with small staffs and few dollars; they are often released for underperforming. Build a good product, spend a little bit of money on “virality” and then you can avoid keeping a big marketing team, they say.

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 22, 2010

So here they are … I wanted to create a social product for Avaya, I wanted to write another book, I wanted to win a Social Award, I wanted to win an industry award,, and I wanted to get nominated for BtoB Marketing Magazine’s list of the Top 25 BtoB Marketers of the Year again. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

In order to be successful with your hashtag strategy, leaders in the space recommend several best practices to follow: Limit the number of hashtags you use and keep it simple. Too many hashtags make it difficult to track and are confusing to consumers. Make them mean something.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

That’s why this book Thoughts on Thought Leadership is one of the best compilations of ideas on how to create better thought leadership if have read EVER! He also played a key role in promoting three best-selling books. Nor do you hear kids saying they want to grow up to be a Thought Leadership writer someday. He has a B.A.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100

Buzz Marketing for Technology

JUNE 1, 2011

It’s easy to see how social media data can be used to optimize major media spending like TV ad for B2C by aligning the shows you buy with the best fit for the audience you are trying to reach. Easily done now with the mounds of social data out there. Again easily done now with the reams of social data out there.

Budget Programs 100

Budget Programs Marketing Budget Social Media Spending 100

Buzz Marketing for Technology

JUNE 29, 2009

I know, I know the point is Google is trying to bring me the best responses to the term in the first few pages (if not the first page). But the best responses according to who? One day we are going to look back at the days of searching and getting 64 Million responses to anything and equate that to a Commodore 64 or Betamax tape.

Google 100

Google Social Networks Internet Marketing Facebook 100

Buzz Marketing for Technology

DECEMBER 4, 2008

He also played a key role in promoting three best-selling books. Transferring the lessons learned from marketing consulting concepts to the marketing of other complex products (particularly IT), Bob co-authored “Marketing Breakthrough Products,” published in the Harvard Business Review in 1999. He has a B.A.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. . - “In our tests when comparing with a human analyst, the tools were typically about 30% accurate at deciding if a statement was positive or negative&#.

Analysis 100

Analysis Paid Search Agency Paper Social Media 100

Buzz Marketing for Technology

JULY 28, 2010

Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? This is something I am working on for FY11 and will be more than just a social network for our best customers. I think we owe it to our organizations to really take care of them.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 19, 2011

The answer is always a bit different depending on the product or service. Begin by tracking conversations where you brand’s solution fits best. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 1) Is there a market for your solution?

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

JUNE 27, 2008

So much of getting into the social media mindset is about realizing that there are different, more productive ways to do things. June 17, 2008 in productivity , professional development | Permalink. Im still trying to find the balance and seeking productivity nirvana, though. :-). Productivity. Best of Bamboo.

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

Buzz Marketing for Technology

JUNE 23, 2008

The "symbolic analysis" that Robert Reich identifies as the essence of knowledge work is designed to create the one-of-a-kind results that characterize craft products. How do we raise the standard of practice in the organization to that of the best units? Knowledge work takes us back to a world of craft work practices.

Work Management 100

Work Management Lead Ranking Paper Analysis 100

Buzz Marketing for Technology

JULY 10, 2008

Most executives believe that relentless execution—the efficient, timely, consistent production and delivery of goods or services—is the surefire path to customer satisfaction and financial results. Underlying the notion of a simple, controllable production system was the notion of the simple, controllable employee.

Work Management 100

Work Management Copyright Customer Satisfaction Efficiency 100

Buzz Marketing for Technology

JUNE 30, 2008

"The old school thinking is about individual productivity: but the social revolution has moved past that into network productivity, which entails connectedness and social meaning. The personal hit on productivity is real, but its not a cost: its an investment; and the juice is worth the squeeze." Mark Evans.

Research 100

Research Digg RSS Startups 100

Buzz Marketing for Technology

JUNE 1, 2009

Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people. They go on to say that: “Research has consistently shown that one of the best predictors of job performance is a work sample.” This is why the hiring process has always bedeviled me.

Social Media 100

Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

FEBRUARY 16, 2009

Its brings into view the theory that the best way to spread ideas is to give them away for free – then why do B2B marketers have whitepapers hidden behind signup form? If you think about the last few products you purchased. Did you see an ad on TV? Did you answer a direct mail piece? Go to a tradeshow to learn more about it?

Buzz 100

Buzz Ad Exchange Lead Nurturing Paper 100

Buzz Marketing for Technology

JUNE 27, 2008

One of the best tools for the is the Kebberfegg search available at Research Buzz. Yahoo Pipes Buzz Search is a similar product. link] Ian MyBlogLog product guy. I want to see fresh information each time I visit my page so I use quite a few feeds based on keyword or topic searches. November 19, 2007 7:43 PM.

RSS 100

RSS Buzz Aggregators Blogger 100

Buzz Marketing for Technology

AUGUST 1, 2008

Internal Collaboration Discover best practices in leveraging enterprise social software. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. 1 hour ago.

Communities 100

Communities Enterprise Management Work Management Business 100

Buzz Marketing for Technology

JUNE 27, 2008

But -- is this call part of a pattern of calls, either around this product, or from this customer? Did we design the product correctly? And -- if IT is all about creating value for the business -- more and more focus will need to be put on making knowledge workers more productive. Now consider the "2.0" Just ask Amazon.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100