Martech

SEPTEMBER 8, 2021

Guide stakeholders through solution selection process Shepherd RFI, RFP, contract negotiation, and IT security assessment processes Oversee broad picture of stack integrations Serve as system primary point of contact when there are numerous stakeholders Promote awareness of organization-wide tech stack and downstream considerations.

Marketing AI 64

Marketing AI Work Management Marketing Management Marketing Automation Services 64

B2B Marketing Directions

JUNE 6, 2021

Overall, marketers have been less effective at cultivating buyer confidence in the soundness of the process used to make purchase decisions. While identifying critical product or service attributes, features, and capabilities is obviously important, more is needed for a sound, effective, and efficient buying process.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Martech

JANUARY 20, 2023

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. CDPs offer numerous out-of-the-box connectors and APIs to make the integration process faster and more seamless. How long is the onboarding process typically?

Work Management 102

Work Management Marketing Management Vendors RFI 102

WebMarketCentral

JUNE 7, 2005

How do you select the best marketing agency for your needs? Two new pages recently added to WebMarketCentral address this issue: "How to Choose an Ad Agency (Marketing Agency)" and "How to Write an Ad Agency RFP." So, drawing on a small amount of research and a large amount of experience, I put these pages up on the site.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Ad Agencies RFI 20

Buzz Marketing for Technology

JUNE 27, 2008

We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. By presenting instances of such environments from our study data, we illustrate how such individualized work processes are created and demonstrate the need for new supporting technologies and tools.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Convert

DECEMBER 8, 2023

Consider what kind of optimization challenges you face on the regular—the best A/B testing software for you should match your needs and budget. In this blog post, we’ll outline the factors you should consider when making your decision and share our top picks for the best A/B testing tools of 2024. Let’s help you out!

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

JULY 18, 2022

Consider what kind of optimization challenges you face on the regular – the best A/B testing software for you should match your needs and budget. In this blog post, we’ll outline the factors you should consider when making your decision and share our top picks for the best A/B testing tools of 2023. Let’s help you out!

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98