Kaon

NOVEMBER 6, 2018

By the end of 2018, the hope is that the majority of Ciena’s global sales teams and engineers will use the application regularly to accelerate the sales process. Betsy Hansen, Ciena Director of Global Partner Communications, put it best: “The SPEAR App is a new way to do business.”. Contact us !

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Kaon

NOVEMBER 8, 2016

As the world moves increasingly toward digital strategies for almost every aspect of individual and corporate life, it is important to recognize that we can’t simply “digitize” existing processes or assets, and expect the results to be better. Digital works best as a system, or platform.

Promotion 113

Promotion Budget Programs Paid Search Agency Advertising Agencies 113

Kaon

NOVEMBER 3, 2015

But after the initial selection process, when it comes time to help the prospect make a good buying decision, cognitive studies have shown that there needs to be an emotional connection that goes beyond analytics. Studies have shown that sales cycles are much shorter when there are face-to-face meetings as part of the process.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

FEBRUARY 11, 2016

If prospects are drawing the wrong conclusions about our solutions, or not understanding our competitive differentiation, addressing those issues early on in their information-gathering processes is critical to establishing a solid foundation for sales success later. What’s best for my career?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

JUNE 26, 2019

The common thread between them all is how groundbreaking and impactful these processes have been for their teams, their companies, and their customers. Returning to the concept of snackable content, Heather shared how the application content creation process forced them to pare down, making content that is concise, relevant and meaningful.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

JULY 20, 2015

Over the last decade more hospitals have made the acquisition of this equipment more complicated by involving more constituents in the decision-making process. So if we were a prospect for your company, what’s the process you would go through to interpret our needs and your solution? Do you have any proprietary or patented processes?

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

JANUARY 9, 2017

has a start date and an end date) but rather it is an evolving process that requires constant updating, enhancements, and long-term sustenance. Apps work best as a system, or platform. In the “old” days, a marketer would create a brochure, and the project would be complete when the brochure arrived from the printers.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100