Digital B2B Marketing

JANUARY 22, 2013

Collected from registration forms, browsing behavior or appended offline data sources, collecting online data is an imperfect process at best. However, the problem with online data is it is inherently dirty. So what is the smart way to use dirty data to improve your advertising? Glad you asked.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

JULY 7, 2011

To confidently proceed, they must believe they are making the best decision. There is not a simple rational process that will consistently create the same buying decision. There is not a simple rational process that will consistently create the same buying decision. At its heart, it is an emotional decision.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

JULY 21, 2011

Content Marketing should provide valuable information to your market at large and to prospects at each stage of the buying process. Here are the signs your content marketing may be an illusion, it is really just email marketing: Your “best content&# is content you licensed or purchased, not created. Five Signs of Illusion.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

MAY 31, 2012

According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. You have seen the registration forms that go on and on, asking for information about an individual’s role in the buying process, project budget, timeline and more.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

MAY 29, 2012

Your solution is delivering significant process improvements for large insurance companies. Best practices and guidelines can be valuable perspective, but these examples are a useful reminder that the real difference maker is when you identfy the opportunities that are uniquely right for your business.

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

DECEMBER 11, 2012

Rather than just convincing potential buyers that you offer the best solution or educating them on the market, your role is to facilitate change and help buyers succeed. To help buyers buy, marketers need to become more like coaches and less like traditional sales people and marketers.

Buy 100

Buy B2B Marketing Work Management Content Marketing 100

Digital B2B Marketing

MARCH 1, 2012

It’s dedicated to finding the best freebies on the ‘net. Closely track the quality of contacts you receive from each source through the entire sales process. From the About page on Hey, It’s Free Hey, It’s Free! HIF) is an awesome website run by the coolest person in the world, Goob. Hey, It’s Free!

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

JANUARY 19, 2012

Example: Included in search results for “best cars” because it was shared by Ford on Google+: Ford.com. Of course Ford Motor Company has shared information about the new Ford vehicles and Ford.com. In this case, Ford doesn’t have the necessary independence to to recommend a vehicle or a review.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

APRIL 20, 2016

Because the reach of this approach is limited both by the available data and by the dropoff in the match process, some providers in this space have been adding in IP targeting to increase scale. This data onboarding process isn’t limited to account-based advertising providers. Photo Credit: romanboed via Compfight cc.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

MAY 16, 2013

If you are a creative marketer working on a campaign to reach Linux developers, I would venture there is a very good chance that you won’t even like the creative and marketing ideas that end up working best! In today’s enterprises, there are catalysts, influencers and buying processes. Following Best Practice Advice.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Digital B2B Marketing

OCTOBER 17, 2016

B2B marketers today are not optimizing programs to reach and engage their best prospects. If you have a great understanding of what your ideal target account looks like (or a well researched target account list), involve sales, with a consultative approach, earlier in the process. Let’s get right to the point.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

FEBRUARY 16, 2015

Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. ” One of the best ways to address this is to narrow your focus. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

DECEMBER 8, 2011

However, Hostgator likely didn’t consider the fact customers come to their homepage to login to their account, and did not add an optout pixel to the login process or on customer pages, an easy solution. If multiple networks are running retargeting, each network will apply the frequency cap separately.

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

AUGUST 9, 2011

The best place to begin is with a key challenge or opportunity your company is facing, such as a new competitor or a new market. Once a clear marketing strategy and holistic strategic planning process are valued in your organization, the other elements begin to come into line. Sell the Value. Your Turn.

Barriers 100

Barriers Planning B2B Marketing Advertising Agencies 100

Digital B2B Marketing

DECEMBER 3, 2013

This is a great place to use your buyer journey research on questions that need to be addressed throughout the buying process. In Google, campaigns are one of the best tools for allocating budget but too many mid-sized marketers still have just one or two big campaigns. Run One (or Two) Big Campaigns.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

APRIL 6, 2011

The best deep content tends to slow, or even pause, social sharing, but afterwards it normally winds back up. It certainly isn’t (in fact, I know a few of the folks in the room do use Twitter and LinkedIn somewhat actively). That said, it was notably different from most events in the absolute silence, other than the two of us.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

APRIL 5, 2012

When judged against your competitors, continuing to deliver content at the best time requires continuing to push the boundaries in the data you collect and how you use that data. In addition, scoring a company allows you to make a better estimate of where a new contact at an existing company is in the buying process.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Profiling 100