6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
The decision-making process for purchasing business software, for example, is longer and more complex than that which involves an individual consumer and an impulse buy. This presents some unique challenges to marketers: More people are involved in the decision-making process , representing different facets of the business. Experimentation Is The New Best Practice 6. Why buy?
B2B And A Resistance To Video Marketing
MARCH 26, 2012
Marketers often falsely assume that a video is not easily optimized; the process, they figure, is not worth the trouble. Short videos are best. Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. Video Optimization Seems Daunting. The more familiar you are, the easier it is.
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
Another daily activity, best done in real time. Best done on a weekly or monthly basis. Programming support to help set up accounts, update templates, install applications and set up/process analytics. First the good budgeting news: Making hard conversions part of the social strategy simplifies and clarifies the budgeting process. Minimum Budgeting Requirements.
Are You Ready for B2B Mobile Marketing?
APRIL 23, 2012
In addition day-to-day, offline business activities such as processing RFQs can be translated into mobile apps to make them more convenient and efficient. And you don’t have to go too far down the alphabet to find a negative demonstration in Best Buy. Mobile computing is not only a challenge for consumer brands. In 2011, the number of mobile-connected tablets tripled to 34 million.
Content Methodology: A Best Practices Report
Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. connection processes based. Content methodology is a process to continuously improve the effectiveness of a. 6Content Methodology: A Best Practices Report II.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
Some possible goals may include the following: Improve engagement and conversion rates Increase organic search traffic to your site Decrease costs and improve efficiency through the lead management process For more resources on B2B marketing analytics and how it will increase your marketing ROI, subscribe to the Modern B2B marketing Blog or follow @Marketo on Twitter. Social media?
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
Finally, we created a world-class community in the SAP Community Network to enable our customers to network, share best practices and grow as people and professionals. Jeremy: What advice do you have for other B2B marketers who are in the process of shaping their company’s social media efforts? Experimentation Is The New Best Practice 6. Enjoy the read. It’s about being real.
7 Reasons You Can’t Afford to Ignore Lead Nurturing
JANUARY 12, 2012
You should plan the timing of your emails based on your typical sales cycle, and experiment with different times to see what resonates best with your audience. This is crucial because response rates decline rapidly as the age of a lead increases. By setting up your lead nurturing emails to run automatically, you no longer have to worry about forgetting to follow up with your leads right away, and you make the whole process much simpler and much more effective. 4. Only 33% of B2B marketers say they have an effective lead nurturing process. Source: Gleanster Research).
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
Saying your great and your product will change a prospects world is easy…having someone else validate your claims is the best antidote to an unconnected buyer. Make asking for testimonials part of your new customer process and account management strategy for existing customers. Lets face it, as consumers we prefer to buy the best product from the best company…not the team that finished second or didn’t even place. Building that differentiation is difficult, especially when you offer a commodity-based product. Have a Voice. Humans are social animals. Show the Value.
Staffing and Launching Your Content Marketing Program
from the best practices we learned from our own. butchering it in the process, I’ll just share her recommendation in full: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 Say you’re going to a dinner party full of people you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. At Contently, we boil this process down to the.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
Simply more information to help the decision making process. 6. Experimentation Is The New Best Practice 6. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. Be sure to check there too 3.
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
Fear, risk, uncertainty and doubt all come into play during the B2B purchasing process. What do your best customers have in common? Sometimes the best thing to do is part ways. Experimentation Is The New Best Practice 6. We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. There is no denying that times have been difficult. In the face of all of that though, a commitment to both personal and professional development has never been more important. Put customers at the center of every decision. Read a lot.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. So What’s the Best Approach for B2B blog success? Experimentation Is The New Best Practice 6.
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
So, when you’re monitoring turns up negative content about you, before you move to step three, pause at step two long enough to get a smile on your face (picture the author of negativity as your converted best friend enjoying your favorite beverage with you this Saturday. Experimentation Is The New Best Practice 6. someone in your office gasps. Go ahead and engage. Or Does It? 5.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. efficiencies in the process.” 4. What processes need to be in place with. process, hierarchy, and consistent publishing cadence. It’s something we call the Content Flywheel, the visualization of a process in which key content. All rights reserved. The hotel giant.
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
The best companies have always thought this way,” says Walters, “but social media amplifies this old-school marketing tactic.” With social media you can move issues up the chain very quickly and get it resolved and that process is not private but public. The best old-school marketing technique you can remember when engaging in social media marketing is that social media is not about products, it’s about your customers. So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the magic pill you ask?
5 Secrets Behind A Strong B2B Content Marketing Strategy
JUNE 26, 2012
In B2B social media, the best results come with great content. Getting to know each of your channels and what type of information is best consumed there will help achieve maximum results for each piece of content you produce. The best way to achieve this is to give them something they can utilize – information that resonates with their personal goals, motivates action, entertains, endures and help advances (their) business transactions. The best information will remain undiscovered if it lacks a certain level of entertainment. Don’t be a bore. Make it personal.
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps: Let’s say you provide a B2B software application. Is there a dashboard or other view that would simplify a process for your customer? Experimentation Is The New Best Practice 6. reasing brand engagement. A Most likely, the answer is yes. Thanks! Or Does It? 5.
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
How many steps does it take to complete the process? Experimentation Is The New Best Practice 6. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? Circulation Circulation is readership.
Study: How Much of Your Content Marketing Is Effective?
and look at their thought processes for making content market- ing decisions. idea that marketers are still searching for the best way to link their. to create content are beginning to learn how to best spend their sacred budgets. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? content.
Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
JUNE 4, 2010
Some are best reached online. What ways do print and online advertising work best together? lewiswebs: Integrated approach with consistent message and branding is best @eeegeee: As mentioned before, direction to website & also print ads can have promotions and benefits (as well as special online promos) @NathanRKing: Print can work brand awareness, digital can help close the sale.
5 Ways To Use Data Insight In Marketing Strategies
JUNE 13, 2012
Knowing what new technologies are out there to automate these complex processes and making sure they are updated as soon as cutting edge products appear is the best way to cut time, human and financial resources as well as stay ahead of competition. Today many changes are taking place in content marketing. Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Online marketing is also experiencing huge shifts in relevance with content and data coming to the forefront of industry forces.
5 Ways Marketing Automation Can Funnel Better Leads to Sales
MAY 24, 2010
Lead nurturing is a content-focused process that allows you to always be relevant and constantly provide value. Lead nurturing through a marketing automation platform can be done pretty effectively, since it becomes an automated process. Experimentation Is The New Best Practice 6. Lead Nurturing One of the most noteworthy features of marketing automation is lead nurturing.
The Future of Marketing: The Greatest Marketing Challenge of our.
MAY 13, 2010
Most companies aren’t aware or can’t afford these software solutions so Marketers need a disciplined planning process with clear steps to help you increase your chance of success. To be clear, let’s revisit Jessica, our 25-year-old professional working in the year 2020. We’ll use a day in her life to explain how you might make better channel marketing decisions for your business. Step 2.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
marketing technology into a seamless process. latest trends, and the ones with the best reputations. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of.
10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
SEPTEMBER 29, 2010
It is one of the best selling games ever made for the Atari 2600, with over 4 million copies sold. Having that understanding going in will help you plan for the copy editing process. Also, remember when you get that poorly written draft, the person submitting it likely believes it is their best work. Having the process pre-defined helps you react rationally and logically.
Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
OCTOBER 28, 2010
Highlights and Key Learnings B2B buyers no longer follow a linear purchasing process and therefore using a single sales discovery process with all prospects may frustrate buyers and can create an immediate disconnect in the buyer-seller relationship. You need a way to identify what the buyers know and what stage of the process they may be entering (or coming out of). Sign up.
Exclusive Interview Eloqua's Director Of Content @jchernov.
AUGUST 30, 2010
It wasn’t a best practice research report. Joe: While the process itself is automated, and much of the back-end components (like lead scoring, progressive profiling, etc.) Jeremy: What advice do you have for other B2B marketers who are in the process of shaping their company’s social media efforts? Experimentation Is The New Best Practice 6. It was Michael.
A Two Way Conversation | B2Bbloggers.com - B2B Social Media and.
DECEMBER 6, 2010
Within this process the customer’s need thus their reason to buy, can often be overlooked. So whilst by all means Twitter, blogs and all the works are there to help you drive your message, don’t forget that a conversation works best when it has more than one participant. Experimentation Is The New Best Practice 6. This is no different to a business pitch.
B2B Marketing Trends for 2016
processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. them the best rather than reaching for more eyeballs. Is the buying process seamless—are.
What I Learned About B2B Social Media In Memphis
MAY 20, 2010
The majority of B2B companies are just now beginning the learning process. Experimentation Is The New Best Practice 6. The event was headlined by Chris Brogan and organized by Amy Howell (@HowellMarketing) of Howell Marketing Strategies. Here are the main B2B social media lessons I learned by going to Memphis. But that promise will go unfulfilled without effort. Sign up.
B2B Twitter Reseach Report Uncovers “Secret” to Success
JULY 2, 2010
The boat would circle around and we’d go through the process all over again. Experimentation Is The New Best Practice 6. Over the next few posts, I’ll present and expand upon some of their key B2B Twitter Research Report findings. Reminds me of growing up on the Gulf Coast of southern Alabama. We’d often go to the “still water” side where the fresh water lakes were. Don’t believe me?
The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
NOVEMBER 12, 2010
B2B buyers now own the discovery process and educate themselves using multiple channels. Experimentation Is The New Best Practice 6. We could all suggest that mobile, apps, and b2b social media are high level trends that will continue into for 2011. They are no-brainers, right? This week enjoy the first two. It actually significantly damages your reputation with me. What do you think?
Conduct a Content Audit For Your Content Marketing Strategy.
APRIL 27, 2010
Campaign Message matrix is a grid with the customer buying process and other variables laid out in a visual manner. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Experimentation Is The New Best Practice 6. Is it engaging our target audience? Is it helping us sell?
Content Marketing Playbook: Strategy and Roadmap
approach delivers the best results: Target a primary and. five-step process. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III.
Fostering Innovation - Eloqua Experience Day Two Keynotes.
OCTOBER 20, 2010
Agile marketing has paid off in many ways including: Major shift in velocity Prioritization Resourcing Clarity Approval Process Video has been the single most important thing Salesforce.com has done in the past year, because of the ‘fidelity’ of the message. Experimentation Is The New Best Practice 6. Each of the presentations offered attendees insights and inspiration.