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NOVEMBER 7, 2023

Before diving in, make sure you’re familiar with these common email marketing and deliverability terms: Authentication : A process that confirms to ISPs that you are who you say you are, and that your marketing automation platform is sending on your behalf. Use only the very best data. It also leads to a higher ROI for emails.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. Reposting has to be one of the easiest best practices to execute.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

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OCTOBER 6, 2023

Use this best practices guide to plan, build, improve and successfully implement your SMS marketing programs on an ongoing basis (or improve the efficiency and success of those you already run). 10 Best SMS Marketing Examples To Inspire Your Text Message Campaigns Ubiquity Nearly everyone on the planet with a mobile phone has SMS capability.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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OCTOBER 4, 2023

These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Whether you need to analyze specific campaigns, date ranges, or audience segments, smart filters simplify the process and enhance the precision of your marketing analytics. AI to the rescue!

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

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NOVEMBER 27, 2023

And pinpointing exactly where things are going wrong is often a process of trial and error. Fortunately, a few nurture campaign best practices can help break through common challenges and improve results. Nurture campaign best practices: Start slow The most basic way to handle leads is to treat them all equally.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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SEPTEMBER 26, 2023

Here are a few tips for getting started: Organize your list and attack the best opportunities first. Here’s a three-step process: Research trending content. It’s a continuous and ongoing process. The DR gives you a quick backlinks quality check (the higher the DR rating, the higher the link quality). Focus on backlinks quality.

SME 141

SME FAQ Domain Link Building 141

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MAY 1, 2018

Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically.

Marketing & Strategy 103

Marketing & Strategy Marketing Creativity Analytics 103

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DECEMBER 8, 2023

Once you are 100% confident in the need for a change , it’s crucial to make sure the migration process goes well. From ebook PDFs to logos, icons, and even stock images, one of the best ways to ensure a smooth migration to your new marketing automation platform is to make sure you inventory and organize all of it.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

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FEBRUARY 6, 2024

Once you are 100% confident in the need for a change , it’s crucial to make sure the migration process goes well. From ebook PDFs to logos, icons, and even stock images, one of the best ways to ensure a smooth migration to your new email marketing platform is to make sure you inventory and organize all of it.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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NOVEMBER 27, 2023

It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) B2B companies have complex buying processes (hello, long sales cycles!). What is the best process for handing off leads to sales?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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SEPTEMBER 25, 2023

We’ll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes. Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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FEBRUARY 26, 2024

To maximize conversions, landing page best practices suggest placing your most important message and CTA above the fold. Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. What is Ad Targeting? What is Attribution in Marketing?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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SEPTEMBER 28, 2023

One of the best solutions for small teams is leveraging tools specifically designed to scale marketing. Scale Marketing: Scale Smarter, Not Harder The best part about scaling marketing is that there’s always room for improvement. Yep, you’re doing more with less. But expectations for results don’t really reflect that, do they?

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200