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B2B Memes

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Breaking News: People Who Like Print, Like Print

B2B Memes

The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters. But the thing about Readex is that much of their work is for publishers. Can Printcasting Print-on-Demand Work for B2B?

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. Again, I try my best to keep RD+B to straight reporting.

Ethics 100
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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

” He was among the first in the trade press to recognize the significance of social media. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” By last year, he said , his working life was “consumed” by content marketing. .”

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A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works. The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. It draws away from their work on high-end content.

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