Search Engine Journal

NOVEMBER 2, 2021

Looking for a press release distribution partner? Consider these seven elements to get the best possible results for your PR campaigns. The post Press Release Distribution Services: 6 Important Features To Consider appeared first on Search Engine Journal.

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Press Distribution Features Service 97

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. But what exactly is thought leadership content marketing ? Quick Takeaways.

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Thought Leadership Enterprise Management Work Management Marketing Management 326

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

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Press Distribution PR Public Relations 100

Trade Press Services Newsletter

MARCH 7, 2024

Topics include: Questions Every Author Needs to Answer Exploring Publishing Options Which Publishing Option Is Best for You? The post New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book appeared first on Trade Press Services. Please schedule a call with one of our experts.

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Paper Thought Leadership Planning Storytelling 311

Adobe Experience Cloud Blog

MAY 10, 2017

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Even though press coverage isn’t an endorsement, sharing articles where your company is reported on externally adds legitimacy to your narrative.

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Press Thought Leadership Marketo Advertising Agencies 133

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. But when you need some additional exposure, it’s one of the best methods for getting the job done. How do you succeed at getting press for your business when every dollar matters? . Ways to Get Free Press.

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Press Tips Business B2B Thought Leadership 88

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. It’s also smart to reiterate the best way to reach you — whether that’s via email, phone or through your PR team. Preparing for the Interview.

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Press Media Sample Rules 59

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

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Press Effectiveness Tips Buzz 80

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

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Press Digital Asset Management PR Case Studies 85

Marketing Insider Group

JANUARY 3, 2016

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. But the best part is, you don’t have to aim for the top, all the time. The post How To Hack Your Way Into The Press appeared first on Marketing Insider Group. While a front page spot.

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Press Planning Cost Marketing Plans 100

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

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Thought Leadership B2B Thought Leadership Research Practices 359

Alejandro Rioja

FEBRUARY 21, 2023

A press kit is a package of promotional information and materials you send to get media coverage for your project. The best press kits include everything from high-quality photos and videos to print materials and other items that define who you…

Press 40

Press High Quality Lead Business Promotion 40

SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking.

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Top of Funnel Newsletter Planning Peer-to-peer 110

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. Auditing your assets before implementing a DAM is an important step in ensuring you select the tool that is best for you. Audit your assets. Audit your assets. Get MarTech!

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Practices Best Practices Training Guidelines 113

Content4Demand

NOVEMBER 8, 2022

Promoted in the best channels? Even on a shoestring budget, you can produce the content your B2B buyers trust for industry information and solutions to their most pressing problems. The post Experts Share Best Practices for Content Creation appeared first on Content4Demand.

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Practices Best Practices Content Work Management 93

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Create and Distribute a Press Release and Add It to Your Press Kit.

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Thought Leadership Peer-to-peer Press Trade Show 130

Martech

MARCH 10, 2023

Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. This is the first time Best Buy has partnered with a TV streaming platform. Walmart ads on Roku let viewers purchase the product being shown by pressing a button on their remote. Why we care.

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Advertising Agencies Buy Best Practices Press 95

SendGrid

JULY 18, 2022

Send flawless emails (every time) by following the steps in our email marketing checklist before you press send. The post Ultimate Email Marketing Checklist (22 Best Practices) appeared first on SendGrid.

Email Marketing 89

Email Marketing Practices Best Practices Press 89

Vision Edge Marketing

OCTOBER 25, 2022

Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . The post Growth Strategies: It’s Best to Have Enough Wood Behind the Arrow | What’s Your Edge? We always welcome hearing from you. .

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases. These journals are highly specialized with a tight audience focus.

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Press B2B Blast Campaigns Public Relations 67

Brandwatch Marketing

JULY 6, 2022

That being said, let’s take a look at some of the best free Twitter analytics tools currently available. For those who wish to simply schedule and spread Tweets out over the best possible times during the day, try Buffer’s free plan. then TweetStats is probably your best bet. 1) Twitter Analytics – Boost your impact on Twitter.

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Twitter Analytics Tools Best Practices 139

Zoominfo

OCTOBER 18, 2022

Get a Demo Determining your company’s position in your market is crucial to identifying whether a demand-gen or lead-gen strategy is best for your growth goals. Reputation Includes content assets such as blogs and press releases 2. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Lead Gen Startups Demand Allocation 130

Lake One

AUGUST 13, 2020

Tubular Insights ) 52% of marketers say video is the type of content with the best ROI. Maybe you’re camera shy, not sure what type of content to create, or it could be that you don’t know what the best tool is to create quality, worth watching videos. Or the stats in this case: via GIPHY. ROI on campaigns using Vidyard ( Vidyard).

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. And of course, the ad campaigns that were the best in 2022 feature both these traits in abundance. Finding the best display advertising campaign of 2021. The winner of best display ad campaign of 2021: Nextory. Summer 2021: Telenor.

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Display Advertisements Advertising Campaigns 98

Trade Press Services

FEBRUARY 19, 2024

The Best (and Worst) Practices for Establishing Expertise Navigating the complexity of this process requires staying up to date with current requirements and changing regulations. An expert immigration attorney will help you hone your field of expertise and explain other best practices for the O-1A.”

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. So, we created a blog post that answers the question, “ what’s the best way to organize content?

Press 69

Press Product Screencast FAQ 69

Trade Press Services

DECEMBER 26, 2023

The post Best Practices for Creating Compelling Client Success Stories appeared first on Trade Press Services. As a bonus, they are a powerful way to show clients that you appreciate their partnership and business, further cementing relationships that ensure long-term organizational success.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Trade Press Services

NOVEMBER 13, 2023

Although each media outlet has its unique focus and audience, there are a few universal best practices that every aspiring contributor should keep in mind: 1. The post Best Practices for Unlocking the Power of Contributed Content appeared first on Trade Press Services. Be an expert.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Velocity Partners

FEBRUARY 12, 2019

This is marketing as press secretary. At the same time, by definition, the attorney general has to spend a lot more time studying than the press secretary does. The press secretary broadcasts things to the market. The attorney general negotiates the best deal between the market and the business. The title must be earned.

Press 49

Press Advertising Agencies Broadcasting CMO 49

ClearVoice

AUGUST 18, 2020

There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. Press release best practices: Top 7 do’s.

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PR Practices Press Best Practices 105

Trade Press Services Newsletter

FEBRUARY 1, 2024

Seeking input from others is one of the best ways to garner new insights and fresh perspectives. The post Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut appeared first on Trade Press Services. Then use it to connect with your target audience in an authentic way. Seek feedback.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Smashmouth Marketing

JUNE 4, 2019

I presented these 5 Outbound Calling Best Practices years ago at a Boston Chapter meeting of AA-ISP ( American Association of Inside Sales Professionals ), and they are still relevant today (with an update on the tech tools). Track things like Time Zone, Direct Dials, Admin Names, Dialing Tips (press 0 for the operator), etc.

Practices 108

Practices Best Practices Lead Gen Zoominfo 108

ClickZ

DECEMBER 10, 2019

Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers. We’re starting to see this among best in breed tools like Seismic and Percolate,” says Scollans.

Work Management 69

Work Management Press Marketing Management CMO 69

Rev

AUGUST 30, 2023

In this blog post, we’ll look at 7 sales enablement best practices that you can implement to optimize your sales team’s performance and remain profitable no matter what happens with the economy. For example, you might focus on topics your ideal customer is talking about in their press releases and social media postings.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Hubspot

JUNE 6, 2022

If you pick up the phone without gathering any background information, at best, you stand to annoy the person — and at worst, you could be hung up on mid-sentence. The 18 Best Places to Research Buyers Before Sales Conversations. The Company’s Press and Media Releases Page. Their Competitor's Press and Media Releases Pages.

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Research Marketing Automation Services Tips Best Practices 88

Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Over 50 different titles are rapidly displayed in the ad and viewers are invited to press print screen to select their next title to read or listen to. And the winner? Maria Tidlund: A little bit.

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Display Advertisements Advertising Campaigns 98

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? Essays, press releases, product announcements, and what’s sometimes called “thought leadership” falls into this category. This is the power of Ahrefs Webmaster Tools!

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Paid Search Agency Lead Scoring Lead Ranking Companies 95