Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Brightedge

OCTOBER 11, 2022

While it is important for web admins to consistently update their processes in line with best practices if they wish to maintain fast, comprehensive indexing, the underlying search engine technology has remained largely the same at a fundamental level. We’ll also outline the current indexing best practices. Other Key Indexing Trends.

Practices 127

Practices Trends Best Practices API 127

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Side by side this trend will be a continued evolution where influencers, regardless of their follower counts, play a pivotal role in steering the product development process.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Contently

FEBRUARY 8, 2023

There are days when you are inspired and creative and deliver the best risotto ever. Fortunately, Google Trends is a free tool to help solve these challenges. It can help you deliver the best content consistently and creatively. Such long-tail keywords found through Google Trends are easier to rank for. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

NetLine

FEBRUARY 15, 2024

We’re all familiar with the language used when it comes to keeping up with trends. Staying informed about the latest trends and strategies is crucial. Anyway, everyone is trying their best to stay ahead of the curve. This is why NetLine created the 2024 Content Trends & Planning Guide. Scratch that one.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Salesforce Marketing Cloud

MARCH 4, 2024

These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Contently

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Martech

JANUARY 25, 2023

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. Register today for “5 CX Trends That Will Shape 2023,” presented by Reputation. Click here to view more MarTech webinars.

Webinar Metrics 102

Webinar Metrics Trends Brand Identity Branding 102

Scoop.it

SEPTEMBER 2, 2021

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. Reading through the list and paging through the slides is like taking a training course on some of the biggest trends in business and marketing.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

KoMarketing Associates

MAY 30, 2017

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. KPCB’s Internet Trends Report. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. That means you can share your best ideas about all things email, straight from the comfort of your home or office! Present your 30 minute session on your approved topic live.

Marketing Proposals 88

Marketing Proposals Work Management Deliverability Thought Leadership 88

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. Say what you want about the practice, but a dying trend in 2024 is saying that cold calling is dead.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Launch Marketing

APRIL 19, 2023

Demonstrating credibility on trends and topics through thought leadership content translates to trust in your product or service and addressing their needs. Taking this a step further, you can deliver and present testimonials that match a prospect’s pain points. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Zoominfo

JANUARY 19, 2021

Landing Page Best Practices. For example, visitors who find your website to learn about data insights are more interested in content offerings related to data trends (instead of say, sales team structure). But it’s all the more reason to step up your landing page content marketing strategy to qualify the best leads.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events. See Trend #2 for more info!

Trends 157

Trends Planning Work Management Contingency Planning 157

Navigate the Channel

AUGUST 16, 2023

In the ever-evolving world of construction and design, trends come and go, shaping the way we live and build. As the building industry continues to evolve, it’s crucial for marketers to stay ahead of the curve and capitalize on emerging trends.

Trends 65

Trends Ad Building Product Planning 65

Content Standard

JANUARY 18, 2022

Customer experience (CX) best practices are no longer simply nice to have—they’re an essential element of marketing success. To help cut through the noise and home in on the CX practices that offer the greatest promise of return, here are the top four digital CX trends worth getting to know better.

Marketing AI 124

Marketing AI Trends Lead Ranking Lead Scoring 124

Sprout Social

MAY 8, 2023

And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. Keep an eye out for emerging trends or subcultures on the platform and test your own content. What are the best times to post on TikTok? What are the best times to post on TikTok by industry?

Best Practices 106

Best Practices Social Media Work Management Education 106

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Hyper-personalization is the latest iteration of an evergreen trend We have a long-held association of personalization being the very basic use of first names—which is due for an update.

Email Marketing 89

Email Marketing Design Trends Work Management 89

SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Sprout Social

MAY 18, 2023

Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. They also empower you to dig into trending conversations, and gain consumer insights that will help you differentiate your brand.

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

B2B Marketing Exchange

DECEMBER 21, 2022

Episode nine of the #B2BMX Podcast takes listeners through a year in review, as Klaudia and Kelly revisit the best sessions and trendiest topics from the 2022 #B2BMX series. Plus, as a little holiday present from the team, podcast listeners can receive 25% off their ticket to the upcoming #B2BMX event in Scottsdale, Ariz.

Trends 52

Trends Communities Education B2B Marketing 52

Martech

FEBRUARY 2, 2022

New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies. To help with this, here are three of the most important social media trends to look out for in 2022. VR/AR aren’t the only major trends floating around social spaces.

Social Media 101

Social Media Social Marketing Trends Media 101

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Vidyard

SEPTEMBER 27, 2022

Their singular focus is to anticipate the needs of sellers so they can do what they do best: close deals. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. Therefore, we are proud to present our latest insights into display advertising over the past 18 months. How did the 2020 UEFA European Championship impact display advertising trends? Download Display Advertising Trends 2021.

Display 98

Display Stats Advertisements Advertising 98

Martech

AUGUST 9, 2022

For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Register today for “ Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand ,” presented by MNTN. appeared first on MarTech.

Advertising Channels 101

Advertising Channels Webinar Metrics Ads Brand Identity 101

Engagio

JANUARY 16, 2024

Join us as we revisit these conversations that share key insights into ABX strategies, GTM frameworks, AI, and Martech trends. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Heinz Marketing

JANUARY 8, 2022

Experiential Marketing: 5 of the Top Trends From 2021. Let’s take a look back at some of the biggest stories over the last year and some of the top trends. The Best Productivity Tools and Tips For Hybrid Teams in 2022. 8 Emerging Visual Trends for 2022. Thank you, Rob Sanchez , for the great read.

Trends 89

Trends B2B B2B Sales B2B Marketing 89

Conversica

APRIL 28, 2021

This kind of persistence is necessary for fostering communications with leads or customers to better motivate them to take the next best action—such as scheduling a meeting with your Sales team or Customer Success team. While these conversations can happen in real-time, AI Assistants can continue the conversation over days or even weeks.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Launch Marketing

AUGUST 17, 2022

In this blog, we explore what a B2B marketing dashboard is, how to use them and a few best practices to incorporate when creating them. Overall, there is a lot of data coming from various sources and a B2B marketing dashboard is the ideal place to store this data and visually present it. What is a B2B Marketing Dashboard?

B2B Marketing 118

B2B Marketing Practices Paid Search Agency Planning 118