WebMarketCentral

DECEMBER 3, 2009

Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR? Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. Thankful For PR 2.0 SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Of the hundreds of Facebook applications available, which ones are best for business? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 16, 2009

They're all here in the final best of funny, creative and just plain strange blog posts from the past year. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common?

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. That's every 14.4

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

OCTOBER 13, 2009

Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. How To Find The Best Free Image/Photo/Graphics Downloads For Your Blog Posts by Smackdown! Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog?

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

FEBRUARY 20, 2008

and "What are best ways to communicate my brand message?" Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. Dana sums it up best: "everybody can benefit from organic SEO.(each

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 8, 2008

Which blogging platform is best for your needs? Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. How can you get the most out of your RSS feed(s)? How can you more effectively convert blog readership into revenue? Aune del.icio.us Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

OCTOBER 26, 2009

Check out these posts, the first of the best from this year on using Twitter for b2b marketing. Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog Doug Kessler outlines his firm's presentation on seven ways to use Twitter for b2b marketing.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

OCTOBER 13, 2008

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can "conquesting" be applied as an SEM tactic? What critical intelligence can be gained from PPC analytics? and Howard Kaplan , COO of Future Now.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

AUGUST 25, 2008

Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. What sets it apart from the crowd of other alternative search engines is the way it presents search results in Web 2.0-style 4Q - The Best Online Survey For A Website, Yours Free!

Tools 20

Tools Best Practices RSS PageRank 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Whats the best keyword match type? This brief yet helpful post provides some answers.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

JULY 11, 2006

First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. Davis, makes the obvious observation that one message no longer fits every audience, but presents this in concise, entertaining, and highly readable chapters.

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

JANUARY 16, 2008

present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand. Think about it this way: you walk into a coffee shop and notice one of your best customers sitting at a table with several people you don't know.

Social Media 20

Social Media Web 2.0 Digg Social Marketing 20

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. Google Campaign Optimizer No Substitute for Experience by StraightUpSearch A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool.

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JANUARY 5, 2010

There are several tools available for converting manual or self-running animated PowerPoint presentations to Flash, with or without narration. PowerPoint Video Converter ($46), Lecturn ity ($215), and iSpring PRESENTER. SlideSix With SlideSix , you can upload a presentation (e.g. Robin Good reviews three tools here : E.M.

Budget Programs 20

Budget Programs Video Marketing Screencast Youtube 20

WebMarketCentral

FEBRUARY 26, 2009

Cece has previously guest-posted here on best practices in PR and blogging outreach. This increased the level of participation and ownership that audiences had with the content and speakers, as well as forced speakers to plan months before their actual presentation date. And they did it for FREE.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

NOVEMBER 30, 2009

Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. We'd all best hope that Google never abandons it's "Don't be evil" mantra given the amount of information it has about your online life. Is Big Brother watching you?

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

JUNE 1, 2009

Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Managing design to hit branding goals While these questions may sound straightforward, they are also very easy to overlook in implementation. They looked at 20 top brands through two key questions: Does the site cater to user needs?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

NOVEMBER 24, 2008

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

FEBRUARY 15, 2008

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. Personality: the best blogs have a personality all their own: factual, thoughtful, helpful, smart, amusing or something else. At that point I started creating my presentation, thinking I was done.

Business Blogging 20

Business Blogging Effectiveness RSS Aggregators 20

WebMarketCentral

FEBRUARY 6, 2009

SEO success comes from using established best practices, drawing relevant traffic to a site, and maximizing conversion through either online sales or qualified leads. Sticking with white hat SEO techniques produces the best long-term success. Their job is to present it, shortcomings and all, in the best possible light.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

JUNE 26, 2008

When I sat in on a live online demonstration of the product, even beyond the technical glitches that can happen with any web-based presentation, the presenters seemed unprepared with their message. Weaknesses Both the demo and the product are still a bit rough around the edges.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

APRIL 2, 2009

And aren't those conversations best engaged in by internal subject matter experts? Setup—while social media and networking tools are designed to be easy enough for almost anyone to use, having a social media consultant create new profiles, and review existing ones, can help assure a consistent, professional presentation across various sites.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

JUNE 29, 2009

philosophy, natural law, economics) as well as the knowledge of the present. Content-wise, education must pass along the wisdom of the past (e.g.,

Television marketing 20

Television marketing Tagging Education Youtube 20

WebMarketCentral

APRIL 10, 2007

9) More of the Best Website Marketing Tools (Jan. 7, 2006) A look at the pros and cons of six popular webinar production and web presentation services. On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool?

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

SEPTEMBER 10, 2008

Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , open-site.org , Freebase and others which are less contributor-hostile. At best, these sites can help you make valuable new business connections.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

SEPTEMBER 8, 2009

I randomly checked the Twitter followers for 10 prominent SEO experts (the kind who present at the big conferences and whose writing is frequently noted in the best of SEO posts here). Beware of those who tout their success in some completely unrelated field (e.g., Number of Twitter followers.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Also, on content networks, investigate the sites your ads are showing on, particularly those sites which are drawing the best results. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MAY 1, 2006

The report describes the growing popularity of blogs; why companies should consider blogging; how companies can take advantage of blogs; and best practices in corporate blogging. Internal blogs are a great way to keep project teams informed. - "Companies that present a human face have an advantage."

Forrester 20

Forrester RSS Blogger Guidelines 20

WebMarketCentral

NOVEMBER 9, 2009

Trade publications used to serve the role of content aggregator, bring together the best content from experts on both the vendor and user sides as well as leading industry analysts. As the report also notes, advertising still has its place, it just doesn't have the same priority, or share of budget, that it once did. Aggregation.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

APRIL 29, 2008

Wrath: The best review posts have an objective tone, presenting both the strong points and limitations of a product, services, company, individual or idea. Laura Ries is a best-selling author and frequent speaker at industry events, as well as a principal of marketing consulting firm Ries & Ries in Atlanta.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

APRIL 10, 2009

SEO Worst Practices Just as there are best practices in SEO, there are also worst practices —tactics to watch for and avoid. For example, integrating PR with SEO efforts and analyzing competitors' strategies are two best practices in link building. Automating the link acquisition process , on the other hand, is a worst practice.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

NOVEMBER 30, 2007

Key findings from their presentation: Marketing results are generally getting better—either marketers are getting landing page design down to more of a science, or the strong economy is fueling more buyer interest, or some combination of the two.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20