Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Anyword

DECEMBER 1, 2021

Some types of texts are best created by people within the company, for the sake of accuracy and details. Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. Not all business writing is the same. It’s a complicated job.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Webbiquity

SEPTEMBER 19, 2023

Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. Here’s a step-by-step guide to best practices and advanced tips that will help you get the most from LinkedIn advertising. But the best practice is to keep it simple.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Hinge Marketing

FEBRUARY 17, 2015

This is less relevant for longer-form content like articles, white papers, or blog posts. Here are seven best practices to keep in mind: Use plenty of headings. Now that you’re armed with these website copywriting best practices, take a look at your own professional services firm website.

Copywriting 48

Copywriting Marketing Websites Practices Best Practices 48

Webbiquity

MARCH 16, 2017

And historical best practice says verb-noun pairs work great for users in terms of setting expectation and enticing action. The problem, from an SEO perspective, is that this practice has led to vague and repetitive CTAs on our homepages. Follow him on Twitter @alexwberg. Use descriptive links.

Design 235

Design SEO Tips Lead Scoring 235

Onalytica B2B

JULY 18, 2018

Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. He has established two new research practices at Ovum. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Location: New York, USA.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Biznology

OCTOBER 12, 2017

They all seemed to grasp the concept, but had difficulty putting it into practice. The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year. So I asked the analytics person.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Open your Twitter account and locate the “Find people you know” link on the left sidebar. Such has been the rise of social media over the last couple of decades.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Webbiquity

SEPTEMBER 19, 2017

In other words, solid marketing practices tend to produce solid marketing results. So what’s the best approach? Twitter content is (very) brief, frequent, and great for driving website traffic. The team at CoSchedule asked marketers 10 questions. Many of the findings, again, were reassuringly predictable.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Marketing Insider Group

SEPTEMBER 1, 2015

However, it can be done with some simple best practices and some strategic planning. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Webbiquity

DECEMBER 4, 2018

Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration. You can follow Highspot on Twitter @Highspot. Develop Sales Rep-Influenced Content.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Circle Studio

JUNE 23, 2022

The truth is, even the best content still needs to be marketed and promoted. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. However, there are still basic on-page best practices for SEO that are essential for ensuring search engines find your content and serve it up to end users.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Trade Press Services

MARCH 11, 2024

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Then there have been controversies around social, particularly with Facebook and Twitter. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

KoMarketing Associates

FEBRUARY 20, 2018

White papers – absorb knowledge about industry best practices and specific use cases. Feel free to drop a comment below or connect with me on Twitter to keep this conversation going! Data Sheets – learn the ins and outs of the performance and other technical characteristics of the product or service.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

ClearVoice

APRIL 23, 2019

Before your interview with a potential client or your first strategy meeting with a new client, thoroughly study this list of terms and practices that are at the top of most companies’ priority lists. White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. This is a great example from managing editor Benjamin Freed on Twitter. Be inspired.

Ethics 121

Ethics Social Media Trends Copyright 121

Envy

MARCH 4, 2021

Marketing automation is your best friend. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score. Create a specific content plan for each persona, incorporating all your most effective approaches.

Lead Nurturing 107

Lead Nurturing Sales Management Lead Scoring Lead Ranking 107

Adobe Experience Cloud Blog

JULY 14, 2017

It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account). Reread, Reread, Reread.

Thought Leadership 134

Thought Leadership Marketo Class Paper 134

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. Social Media Comments LinkedIn, Twitter and even Facebook and Instagram are all active watering holes for your prospects, customers and partners to connect and share stories.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Webbiquity

OCTOBER 29, 2019

Of course, a customized layout can be split-tested, with the best-performing design copied and reused for your next campaigns. It also shows you your best performing email version so that you can send it to other recipients. Segmenting your list. This will tell you what to tweak rewrite, and redesign. Auto-responders.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Convince & Convert

FEBRUARY 5, 2018

The current buzzword for this practice is “employee advocacy,” or even “social selling.” Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. They should also understand the best practices for engaging in social media. Employees tell better stories than you do.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Onalytica B2B

JANUARY 8, 2019

I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. Meeting people is the best way to influence them.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. Using guidance and best practices from these experts and others, we designed our ABM strategy and program. Only 3% had personal Twitter accounts.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. Email remains the best way to reach your audience with stories and build a connection.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

B2B Marketing Zone Posts

AUGUST 3, 2009

Best of B2B Marketing. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009. 6 Best Read Content Marketing Today Posts in 1st 6 Months of 2009 - Content Marketing Today , July 3, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Knowing how to identify what might become a hit and having the endurance to make it successful comes with practice…but there are things to look for (keep reading). It’s a grind.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Hubspot

FEBRUARY 26, 2019

To build his fundamental knowledge of SEO, Victor Pan , the Head of Technical SEO at HubSpot, cites reading as one of the best habits he got into. “I For Victor, reading was one of the best ways to develop his SEO fundamentals. And I follow a ton of SEOs on Twitter -- they drop random factoids or insights all the time.”.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Best of B2B Marketing. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing , August 3, 2009. How to Launch an eBook or White Paper - Authority Rules , August 6, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

Webbiquity

APRIL 21, 2020

We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Having in-house developers would have meant that would be motivated to achieve the best results and bring as much value as possible. You can connect with Tim Duncan on LinkedIn and Twitter.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Biznology

DECEMBER 7, 2016

With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. On the other hand, the best LinkedIn groups discovered how to moderate discussions, minimize spam, and foster on-topic discussions among members.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

FEBRUARY 8, 2011

The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. My contribution is reproduced (with permission) below.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100