SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? Looking for the best platforms to help you with HCP event management and keeping HCPs engaged at events?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Hubspot

OCTOBER 16, 2019

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?".

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Walker Sands

AUGUST 12, 2021

The relationship between PR professionals and journalists can be complicated. Consider Twitter, where there’s no shortage of reporters taking to their feeds to roast PR pitches with often hilarious and occasionally expletive-ridden rants. PR isn’t always the right move for your organization.

PR 52

PR Storytelling Marketing Report Open Rate 52

Webbiquity

APRIL 18, 2023

Improve Your Site SEO Image credit: NisonCo PR and SEO on Unsplash Search engine optimization (SEO) is one of the most basic and widely used online marketing tactics, and yet is commonly underutilized or just plain done wrong. Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Another helpful list of online PR distribution sites.

PR 100

PR Blogger Outreach Best Practices 100

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Twitter, on the other hand, is used to share ideas, real-time information, and trending news. Twitter vs Facebook Users. The total number of U.S.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Webbiquity

MAY 17, 2011

Your Twitter followers really want you to sell to them. To keep your costs down, it’s best to just automatically tweet all of your press releases and sales messages. So check out the 7 Twitter Myths Busted post, because you never get a second chance to beat a dead horse with a mixed metaphor. Of course not!

Twitter 100

Twitter PR Blogger Press 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies Outreach PR Advertisements 80

Anything Goes Marketing

JANUARY 18, 2009

Your company may have just started down the path of using Twitter as another communication channel. (If The question that you may be grappling with is this: How should Twitter be used for customer service? I don't believe that it's as cut and dry as that - there may be times when just listening is the best response.

Twitter 100

Twitter PR Service Skype 100

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. However, it can be done with some simple best practices and some strategic planning. With each blog post use best practices for each social platform. Photo Source.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Webbiquity

MARCH 23, 2010

There’s no doubt that Twitter is a phenomenon. How can you optimize your organization’s use of Twitter? What are the best ways to search on this platform? What are the best tools for increasing your effectiveness and efficiency on Twitter? Twitter Tips & Tactics. Twitter Search.

Twitter 100

Twitter Best Practices Digg PR 100

Biznology

JULY 19, 2017

Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best. In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Thanks to all our sponsors!

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Public Relations 106

Public Relations Stats Work Management Paid Search Agency 106

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. SM/PR/Marketing/SEO/Brand ninja. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ClearVoice

AUGUST 12, 2021

You’ve also probably been hearing about audio spaces like Clubhouse and Twitter Spaces, the new kids on the block. Clubhouse vs. Twitter Spaces: A quick comparison. Which is better to join: Clubhouse or Twitter? Love them or hate them, audio spaces like Clubhouse and Twitter Spaces are here to stay.

Twitter 52

Twitter Phishing Social Media Advertising Mediums 52

Convince & Convert

MARCH 29, 2016

Want to be the best? Learn from the best. Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training. Sally Falkow Twitter: @sallyfalkow.

PR 78

PR Training Paid Search Agency Advertising Agencies 78

Zoominfo

AUGUST 1, 2023

If you’re not sure where to start, you can browse through the Intent Topic Explorer — no matter what industry you work in, we have intent topics that can help you pinpoint exactly when your next best prospect is in the market.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Marketing Insider Group

JUNE 28, 2011

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. Stacey hosts the weekly twitter chat, #PRWebChat. The specific topics we covered included the growth of Twitter, the need for Marketing and PR to establish trust and the ROI of Social Media. .

PR 100

PR Social Media Social Marketing B2B Marketing 100

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Sharpspring

OCTOBER 11, 2021

No need to search Google or Twitter every day to learn who is talking about you online. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. Empower Your PR Strategy with Social Listening. Let’s take a look at a few: Engage with Customers on Social Media (And Sell More).

Social Marketing 125

Social Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 125

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Webbiquity

NOVEMBER 9, 2021

These will generally include superlatives like “best,”, “largest,”, “first,”, or “only.” That, along with PR contact information and your website URL. Identify your competitive set. Explain your key differentiator. Directory Listings and Buyers Guides.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? Along comes social media, causing even more of a collision between sales, marketing, and PR/communications. This is really where PR can take the lead. I guess this shouldn’t be a huge shocker.

PR 100

PR Social Media Social Marketing Planning 100

Biznology

MAY 30, 2017

The best salespeople in the world are wed to each and every one of their accounts. The best salesman I know is Michael Obraitis. If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. It’s about a partnership.

Planning 186

Planning PR Cold Calling Webcast 186

Webbiquity

NOVEMBER 11, 2014

Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. The Hundred Best Lists of All Time by The New Yorker. But they seemed to resonate with Twitterers. 9 of the craziest PR and social media requests by Ragan’s PR Daily.

Advertising Agencies 100

Advertising Agencies Business Paid Search Agency Best Practices 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Marketing, author of PR 2.0:

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Brandpoint

OCTOBER 12, 2020

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. And this is where sponsored content become relevant for PR agencies. Q: What is the best timing for media distribution and placements this election season?

PR 139

PR Distribution Paid Search Agency Content 139

nDash

JUNE 30, 2022

The best practices for finding and vetting sources ensure they represent them and their brands well. JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. The post Best Practices for Finding and Vetting Sources appeared first on nDash.com. The Lesson.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

Sprout Social

MARCH 9, 2023

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. The main functions of PR are: Manage a company’s identity in terms of vision and mission. Here's a version that's Twitter-friendly. Some companies, like QAD Inc.,

Public Relations 111

Public Relations PR Thought Leadership Advertising Agencies 111

Brandpoint

AUGUST 17, 2022

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. And this is where sponsored content become relevant for PR agencies. Q: What is the best timing for media distribution and placements this election season?

PR 90

PR Paid Search Agency Distribution Thought Leadership 90