ViewPoint

MAY 23, 2017

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Best case a stack of leads (virtual or otherwise) is rifled through, a few leads are cherry-picked out – and other leads are left to go into the black hole frequently called CRM.

Sales Qualified Leads 192

Sales Qualified Leads Lead Ranking Top of Funnel Work Management 192

ViewPoint

FEBRUARY 23, 2018

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

OCTOBER 20, 2011

on the Marketing Automation Software Guide blog. Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation PointClear Automation 120

ViewPoint

APRIL 2, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Onalytica B2B

FEBRUARY 24, 2016

Be sure to follow them to stay up to date on the best content and resources on Social Selling! This map was created with our Influencer Relationship Management software (IRM). PointClear. PointClear PD. We also build some very cool software to manage all of these influencers. Jon Ferrara. Nimble LLC. Sam Hurley.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

ViewPoint

MARCH 22, 2018

Value selling is PointClear's bread and butter. I am really interested in the finer points of value selling, which is why I constantly reach out to credible sources to make sure we're on top of the industry's best thinking on the topic. The best product, at the best price, does not always win the order.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

ANNUITAS

AUGUST 30, 2011

Implementation Is More Than Just Software. But remember, we’re not just talking software here. The best way to achieve a successful process implementation is to give authority and responsibility to an “independent” project director. This post originally appeared on the PointClear blog.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100