Onalytica B2B

JULY 18, 2018

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. Social Media Comments LinkedIn, Twitter and even Facebook and Instagram are all active watering holes for your prospects, customers and partners to connect and share stories.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Hinge Marketing

FEBRUARY 27, 2020

Tweets — I love Twitter because it forces marketers to refine messages and get their point across in 280 characters. But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. 20 statistics can easily turn into 20 scheduled Tweets. .

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. However, it’s essential to understand that these strategies function best if you plan and execute them in conjunction with one another. Content Marketing. Content marketing is crucial to inbound marketing.

Inbound Marketing 125

Inbound Marketing Planning Lead Scoring Lead Ranking 125

Content4Demand

FEBRUARY 9, 2021

It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. Although podcasts saw a slowdown in the early stages of the pandemic, largely due to the drop in people commuting to work daily, hosts have found their footing and have seen an uptick in listens, downloads and subscribes.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Thought Leadership Bundling 59

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). In short, you create mini-funnels or flywheels off your best content. Content distribution is tough. It’s a grind. They won’t.

Distribution 52

Distribution Top of Funnel Content Work Management 52

ClearVoice

SEPTEMBER 4, 2020

The best time to send an email is around 10 a.m. People spend more time viewing ads on Twitter than other major social platforms. Almost half of podcast listeners listen to podcasts while at home. More than 90 percent of people on Twitter plan to make a purchase from a business they follow. Podcast Insights ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

ClickZ

MAY 25, 2023

With more than a million registered users now, ChatGPT is the best-known of the AI-driven natural language models. Even the best copywriters know the terror of the blank white paper or screen. She can be found on Twitter @kathpay. Join the conversation with us on LinkedIn and Twitter.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Missed the countdown? sBYbNu7kSi.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Consulting 0

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Please Support Our Sponsors. This, they hope, keeps it authentic.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Buffer

DECEMBER 17, 2018

Often the best way to learn about a craft is from someone who has been in your shoes before. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers. Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

Onalytica B2B

JANUARY 8, 2019

I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. I still try to learn from him and have a long ways to go in being the best person I can be personally and professionally. Meeting people is the best way to influence them. If you have an idea, let me know!

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Convince & Convert

MAY 10, 2013

Read on for some of the highlights and tweetable moments, or listen to the full podcast. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. ” segment on the Social Pros podcast a few months ago. What do you like best about social media?

Social Media 141

Social Media Activities Media Skype 141

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. For Twitter you have to utilize follower tools, and Twitter clean-up tools so that you have a high level of mutual followers. I download the paper. I say stop the insanity.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Pam Didner

MARCH 17, 2021

Working with many clients, I’ve come to realize that the best way to prepare your plan is to gather feedback from your internal stakeholders and conduct a content analysis of your competitors. Best practices sharing between geographies. From a sales perspective, that’s fantastic. Before you create your marketing plan. Social media.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Golden Spiral

JANUARY 27, 2022

ABM requires a personalized approach and is best executed in tandem with your organization’s overall strategy. LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. The best healthcare example we’ve ever seen was facilitated by Nick Runyon’s team at PFL.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Holy Social!

Social Media 130

Social Media Paid Search Agency Media Skype 130

Pam Didner

NOVEMBER 5, 2020

And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects. White papers, industry trends, and survey reports conducted by marketing. Topic-specific blog posts, podcasts, and the like. In the B2B world, marketing creates tons of content. Product sheets.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Blog Writing on the Web Twitter patsiblogsquad. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

DECEMBER 2, 2009

Perhaps you'll benefit from spending less time on blog posts and more time on Twitter or Facebook, or another social networking platform. In addition to blogging and Twittering or Facebooking, you may need to consider a different, more useful way of delivering your content. Or a video, podcast, ebook, white paper or webinar?

Thought Leadership 100

Thought Leadership Content Buzz Newsletter 100

KoMarketing Associates

OCTOBER 5, 2017

Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. Video can also be repurposed into podcasts, audio recordings, and written transcripts. Event Recaps. Low hanging fruit.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. The best way to do that is with an editorial calendar based on a messaging storyline. What are best practices they need to know? Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. "Go Where Your Best Prospects Spend Their Time" Ardath Albee's Bio. Consider these five steps for determining the best way to get found: 1. For example, some companies think they have to be on Twitter. Blog The Point Twitter HJSewell. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Anyword

APRIL 4, 2019

We’ve seen this happen in the world of audio reporting and podcasting. The New York Times, following the success of its hit podcast The Daily, announced multiple new hires to strengthen its audio team and expand its projects. NBC News and MSNBC are also expanding their podcast teams before election season.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

DivvyHQ

JULY 15, 2019

You can have the best content calendar software on the planet, but to succeed, you need to fill it with great ideas. Take a deep dive into your content analytics to find your best performers. Add these simplified ideas as shorter-form content—Twitter posts, short blog posts from white papers—the sky’s the limit.

Activities 65

Activities Effectiveness Ad Building Content 65

Webbiquity

JUNE 30, 2010

Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) Social skills.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. The best way for people who don’t know you at all to find you the first time is via search. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate.

Paid Search Agency 129

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 129

Varicent

MAY 17, 2018

Not just the persona for the best-fit influencer, but also the personas of your target customers. How can we grow our Twitter following? Now, clients want them to download a white paper, sign up for a trial, or participate in a survey. Favorite blog or a favorite podcast: I'm a big fan of RazorSocial, Ian Cleary's blog.

Lead Generation 75

Lead Generation Generation Lead Scoring Lead Ranking 75

The Point

APRIL 21, 2010

Specifically they wanted to: * generate more search traffic from medical practices looking for best practices and other information related to profitability, cash management, and related topics. convert that search traffic to measurable sales leads. So far, this feature is amongst the most-read content on the blog.).

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Marketing Blender

APRIL 5, 2022

Here’s what this can expand to include: Social Media Marketing: Businesses use platforms such as Facebook, Twitter, and Instagram to connect with potential customers by creating original content, answering questions, and engaging with leads. For certain companies, the average CPC could be around $2.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Ambal's Amusings

DECEMBER 17, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. "Twitter! Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Sana Commerce

MAY 19, 2022

We recently sat with Maciej Zawadzinski , CEO of Piwik PRO , and Wouter van Weelderen , Chief Services Officer at Sana Commerce on The B2B e-commerce talk podcast. In this blog, we summarize the most important parts of the chat about e-commerce analytics, and how your business can use analytics to get the best out of your e-commerce solution.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? The best example I’ve seen documented recently is from Junta42. Blog Demand Generation Twitter abneedles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100